Growth trajectory for more tourists to Zealand and the islands (Q2100948)
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Project in Denmark financed by DG Regio
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Growth trajectory for more tourists to Zealand and the islands |
Project in Denmark financed by DG Regio |
Statements
8,302,500.0 Danish krone
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13,837,500.0 Danish krone
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60.0 percent
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17 December 2018
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31 December 2021
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Fonden Business LF
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54°46'25.7"N, 11°29'52.4"E
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4930
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Den globale og nationale turisme er i vækst. Turismen i Region Sjælland halter dog bagefter i forhold til både et internationalt og nationalt benchmark. Dette initiativ adresserer tre af de væsentligste udfordringer; En lav digitaliseringsgrad og manglende vækst blandt virksomhederne samt manglende sammenhængskraft blandt virksomhederne og det samlede produktudbud. Med nærværende projekt iværksættes et 2-årigt forløb målrettet prioriterede segmenter (primært tyske feriegæster uden for sæsonen; sekundært gæster fra hovedstaden i form af internationale turister på udflugt fra hovedstaden, samt danske ferie- og erhvervsturister). Projekt (Danish)
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Global and national tourism is growing. However, tourism in Region Sjælland is lagging behind both an international and a national benchmark. This initiative addresses three of the key challenges; Low degree of digitalisation and lack of growth among businesses, as well as a lack of cohesion among businesses and the overall product range. With this project, a 2-year cycle focused on priority segments (mainly German out-of-season holidaymakers; secondary guests from the capital in the form of international tourists to flee the capital, as well as Danish holiday and business tourists). Project (English)
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Identifiers
192
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