INNOVATIVE AND PROTECTED DESIGN FOR NEW CUSTOMERS AND NEW MARKETS (Q2045538)
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Project in Italy financed by DG Regio
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | INNOVATIVE AND PROTECTED DESIGN FOR NEW CUSTOMERS AND NEW MARKETS |
Project in Italy financed by DG Regio |
Statements
16,544.0 Euro
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33,088.0 Euro
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50.0 percent
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20 June 2016
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9 May 2018
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18 May 2018
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REAL CONCEPT S.R.L.
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43°43'26.98"N, 12°24'39.78"E
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SINO AD ORA L¿EVOLUZIONE DEL FATTURATO AZIENDALE Ê STATA PIù CHE SODDISFACENTE, FORSE ANCHE OLTRE LE ASPETTATIVE DEGLI STESSI DIRIGENTI. CIONONOSTANTE NON Ê INTENZIONE DEI SOCI CULLARSI SUGLI ALLORI. ANZI, SPINTI DALLA SPICCATA NATURA IMPRENDITORIALE CHE LI CONTRADDISTINGUE, STANNO GIà PROGRAMMANDO STRATEGIE ALTERNATIVE PER INNOVARE IL PRODOTTO E DIFFERENZIARE IL MERCATO DI SBOCCO. LE PREOCCUPAZIONI DA PREVENIRE SONO LEGATE A DUE FATTORI PRINCIPALI: -SI TEME CHE SUL MERCATO ATTUALE SI POSSA ARRIVARE RAPIDAMENTE AD UNA SATURAZIONE A CAUSA DELLA CRESCENTE CONCORRENZA, PROVENIENTE SOPRATTUTTO DA ALCUNI PAESI EMERGENTI CHE, NELLE FASCE MEDIO/BASSE DI MERCATO, RISULTANO ESSERE DIFFICILMENTE CONTRASTABILI SUL FRONTE DEI PREZZI; -LO STILE DELLA PRODUZIONE ATTUALE, PUR ESSENDO DI DISCRETA FATTURA ED INDUBBIAMENTE QUALIFICABILE COME STILE ¿MADE IN ITALY¿, NON Ê TALE DA IDENTIFICARE LA REAL CONCEPT COME AZIENDA PRODUTTRICE, IN QUANTO MANCA DI CARATTERI SALIENTI ED ABBINABILI DIRETTA (Italian)
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UNTIL NOW, THE DEVELOPMENT OF THE COMPANY’S TURNOVER HAS BEEN SUPPLEMENTED BY SEVERAL SATISFACTORY ARRANGEMENTS, PERHAPS EVEN BEYOND THE EXPECTATIONS OF THE MANAGERS THEMSELVES. HOWEVER, IT IS NOT JUST THE INTENTION OF THE MEMBERS TO COME UP ON THE LAURELS. INDEED, BECAUSE OF THE STRONG ENTREPRENEURIAL NATURE OF THE PRODUCT, ALTERNATIVE STRATEGIES ARE BEING DEVISED TO INNOVATE THE PRODUCT AND TO DIFFERENTIATE THE MARKET. THE CONCERNS TO BE RAISED ARE LINKED TO TWO MAIN FACTORS: THERE ARE CONCERNS THAT THE CURRENT MARKET CAN QUICKLY REACH SATURATION AS A RESULT OF GROWING COMPETITION, ESPECIALLY FROM SOME EMERGING COUNTRIES WHICH, IN THE MIDDLE/LOW MARKET BANDS, ARE UNLIKELY TO BE UNAFFORDABLE; — THE CURRENT PRODUCTION STYLE, ALTHOUGH IT IS A DISCRETE ONE, AND UNDOUBTEDLY TO BE CLASSIFIED AS A STYLE OF ‘MADE IN ITALYÂ’, IS NOT SUCH AS TO IDENTIFY REAL CONCEPT AS A PRODUCER, BECAUSE IT LACKS ESSENTIAL CHARACTERISTICS AND DIRECT MATCHING. (English)
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Identifiers
B21B16000280007
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