CROMIA 2.0 — RE-BRANDING PROJECT — DEVELOPMENT OF A BRAND STRATEGY TO REPOSITION THE CROMIA BRAND (Q2045505)
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Project in Italy financed by DG Regio
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | CROMIA 2.0 — RE-BRANDING PROJECT — DEVELOPMENT OF A BRAND STRATEGY TO REPOSITION THE CROMIA BRAND |
Project in Italy financed by DG Regio |
Statements
50,000.0 Euro
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100,000.0 Euro
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50.0 percent
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1 July 2016
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3 May 2018
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18 May 2018
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LA.I.PE. - LAVORAZIONE ITALIANA PELLETTERIE - S.P.A.
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43°12'31.50"N, 13°17'3.88"E
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SE LA FORZA DI LAIPE Ê QUELLA DI AVER SAPUTO TRAMANDARE L`ALTISSIMA QUALITà DEL PRODOTTO INSIEME AD UNA SOLIDA STRUTTURA FAMILIARE, IL VERO MOTORE DELLO SVILUPPO AZIENDALE Ê DATO DAL SUO DECISO ORIENTAMENTO VERSO NUOVE IDEE E NUOVE TECNOLOGIE. SULLA BASE DI PROFONDE CONVINZIONI MATURATE DAL MANAGEMENT, RELATIVE AL FATTO CHE: - IL MARCHIO DEBBA ESSERE RICONOSCIBILE E RICONOSCIUTO NON TANTO E NON SOLO DAL LOGO, MA QUANTO E SOPRATTUTTO DA ALCUNE CARATTERISTICHE INTRINSECHE E PECULIARI DEL BRAND STESSO, SIA IMMATERIALI (STILE, IMMAGINE, MOOD, ECC) CHE TANGIBILI (MATERIALI, LAVORAZIONI, ACCESSORI, ECC.) CHE LO RENDONO IMMEDIATAMENTE IDENTIFICABILE; - L¿AZIENDA SIA MATURATA PER UN SALTO DIMENSIONALE, POICHé LE ATTUALI DIMENSIONI AZIENDALI ED I RELATIVI FONDAMENTALI ECONOMICI SONO A POSTO, IL PATRIMONIO DI KNOWHOW E COMPETENZE TECNICHE, COMMERCIALI E RELAZIONALI Ê ORMAI CONSOLIDATO E LA STRUTTURA ORGANIZZATIVA E COMMERCIALE HA RAGGIUNTO LA PIENA MATURITà . LAIPE SI PONE L¿OBIETTI (Italian)
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IF THE STRENGTH OF LAIPPE Ê THAT OF HAVING MANAGED TO PASS ON THE VERY HIGH QUALITY OF THE PRODUCT TOGETHER WITH A SOLID FAMILY STRUCTURE, THE REAL ENGINE OF THE BUSINESS DEVELOPMENT WAS GIVEN THE STRONG ORIENTATION TOWARDS NEW IDEAS AND NEW TECHNOLOGIES. ON THE BASIS OF DEEP CONVICTIONS THAT HAVE BEEN BUILT ON BY THE MANAGEMENT, WHICH RELATE TO THE FACT THAT: — THE MARK MUST BE RECOGNISABLE AND RECOGNISED NOT SO MUCH AND NOT ONLY BY THE LOGO, BUT, IN PARTICULAR, BY SOME INTRINSIC AND DISTINCTIVE CHARACTERISTICS OF THE BRAND ITSELF, WHETHER IT IS INTANGIBLE (STYLE, IMAGE, MOOD, ETC.) THAT IS TANGIBLE (MATERIALS, WORKING, ACCESSORIES, ETC.) WHICH MAKE IT READILY IDENTIFIABLE; — ONCE THE FIRM’S CURRENT SIZE AND ITS ECONOMIC FUNDAMENTALS ARE IN PLACE, GIVEN THE FIRM SIZE OF THE COMPANY, ITS CURRENT SIZE AND ITS ECONOMIC FUNDAMENTALS ARE, IN PLACE, OUR KNOW-HOW, TECHNICAL, BUSINESS AND INTERPERSONAL SKILLS, AND THE ORGANISATIONAL AND TRADE STRUCTURE HAS REACHED ITS FULL ECONOMIC AND ORGANISATIONAL STRUCTURE. MR LAIPE BLOTTED (English)
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Identifiers
B26J16000800007
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