Synergy of nature and culture - potential for development of the cross-border region (Q4296453)
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Project Q4296453 in Romania, Bulgaria
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Synergy of nature and culture - potential for development of the cross-border region |
Project Q4296453 in Romania, Bulgaria |
Statements
1,274,917.3 Euro
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1,499,902.7 Euro
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85.0 percent
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29 December 2018
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28 December 2021
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Balchik Municipality
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43°25'36.84"N, 28°9'42.19"E
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43°48'49.46"N, 28°34'58.84"E
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The project envisages to respond of the following common challenges: 1. The decreasing of consumption of fish proceeding from the Black Sea. 2. The lack of a cross-border identity which would generate a common, proactive attitude of preservation and protection of the natural and cultural patrimony. In this regard the overall objective is focused on preservation and promotion of common natural and cultural heritage in order to create a sustainable cross border identity that generate added value across the sectors with potential in sustainable development of communities: tourism, fisheries and environmental protection. The project make a change to the current situation by implementing new actions such as: 1. Creation of tourism product, The Black Sea Menu that consists in a Ro-Bg culinary recipe that will count at least 10 dishes of fish and seafood from the Black Sea. The Black Sea's Menu as a touristic product contributes to the increase of information and awareness degree in the broad public, in an agreeable manner, related to the possibility of using the fish and seafood of Black Sea origin, stimulating the fresh local products consumption. In terms of tourism, the development of a niche tourism, gastronomic tourism, provide a strong chance that Mangalia and Balchik become famous as locations with tradition in preparing and selling local fish and seafood. 2. Creation of tourism product, Sea, Sun & Culture who represents a joint initiative focused on the conservation and promotion of natural & cultural heritage through tourism. The product is made up of a set of tangible and intangible assets that partners bring to the tourists attention to maintain their interest continuously for a more extended period of time during the year. There are 5 major stages related to this product: A) Rehabilitation of pedestrian area of Constanta Road who accesses the Republic Square, to provide an adequate space for organizing an annual cultural-artistic Ro-Bg festival; B) Rehabilitation of Balchik promenade, pedestrian access road along the sea, that link two historical sites The Mill and Queen Mary’s Castle. C) Printing, editing and distributing a package of info and publicity multi-media materials to inform and stimulate the public to spend the holidays in the area; D) Organising in Mangalia a cross border festival entitled Marea Neagra cu marama si Dunarea cu naframa, first edition. It will increase the attractiveness of the cross border area and also promotes intangible common assets (culture&tradition) contributing to strengthening the cross border sense of identity. The festival will focus on folklore, traditions and customs of the cross-border area, but it will have multicultural components such as Mini interviews with specialists in local history, environment protection and tourism. The tourism product Black Sea Menu will be integrated in the festival in order to increase the tourist interest in the target area, and to create opportunities for the gourmet tourism progress as a way of expanding tourism season outside the summer. E) Organising 2 musical events Balchik Piano Days and Balchik Jazz Nights. During the first event Piano Stations will be set up for 4 days and different people will freely express their musical talent. On a special stage, in the evening, concerts will be held from master classes for students from the Bulgarian/Romanian art schools. In the closing evening, it will hold a piano marathon, where three of the best young pianists of BG and RO will be invited. BG and RO jazz performers will be invited to join the musical evenings on stage. 3. Elaboration of a joint strategical action plan which will set up a marketing strategy aimed on permanent promotion of natural and cultural characteristics of the area, for increasing the touristic interest and an annual touristic programs designed to attract tourists, mostly outside the summer season.The programs will be promoted within the marketing strategy, annually, any interested economic operator from Mangalia and Balchik will be able to enrol in the program. The aim is to attract economic operators for a joint promotion of the coast area that will contribute to an increase of overnights, e.g. “spend 5 days on the Ro coast and you will receive one free night in Balchik” and vice-versa. All actions described above represent in fact new solutions for the common sustainable use of the specific natural and cultural heritage. The project is an approach that goes beyond existing practices as it involves a common effort to raise awareness of the importance of preserving natural and cultural heritage and to develop the area by promoting sustainable tourism. Until now, the two partners have not promoted an integrated tourism product (cultural and gastronomic) that puts in value the natural and cultural heritage and through which the tourist season extends outside the summer season. As it results from the aspects described above the project contribute to the targete (English)
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