IT INFRASTRUCTURE INNOVATION TO STRENGTHEN L COMMERCIAL/MARKETING AND L’INTERNAL ORGANISATION IN ORDER TO DEVELOP NEW COLLECTIONS OF FASHION. (Q2045938)
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Project Q2045938 in Italy
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Â IT INFRASTRUCTURE INNOVATION TO STRENGTHEN LÂ COMMERCIAL/MARKETING AND LÂ’INTERNAL ORGANISATION IN ORDER TO DEVELOP NEW COLLECTIONS OF FASHION. |
Project Q2045938 in Italy |
Statements
50,000.0 Euro
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100,000.0 Euro
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50.0 percent
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18 November 2016
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27 September 2018
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BROS MANIFATTURE S.R.L.
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Q287107 (Deleted Item)
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43°6'42.16"N, 13°36'10.73"E
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IL PROGETTO Ê DIRETTO AD INCENTIVARE IL LIVELLO DI COMMERCIALIZZAZIONE DI PRODOTTI BROS MANIFATTURE (E QUINDI DEL MADE IN ITALY) A LIVELLO INTERNAZIONALE ATTRAVERSO UN INTERVENTO GLOBALE DI INNOVAZIONE DELL¿ATTUALE INFRASTRUTTURA INFORMATICA LA QUALE CARATTERIZZERà MOLTI SETTORI AZIENDALI DETERMINANDO PRIMARIAMENTE BENEFICI EFFETTI SULL¿ORGANIZZAZIONE INTERNA E SUI SERVIZI GARANTITI AL MERCATO. BROSWAY CREDE CHE LO SVILUPPO SIA CENTRALE PER AUMENTARE IL PROPRIO BUSINESS. PER QUESTA RAGIONE SI INTENDE DOTARE DI UN¿INFRASTRUTTURA TECNOLOGICAMENTE ADEGUATA IN GRADO DI IMPLEMENTARE IL LIVELLO DELLE VENDITE ANCHE SU NUOVI MERCATI INTERNAZIONALI OLTRE A CONSENTIRE UN RAZIONALE E OTTIMIZZATO FLUSSO INFORMATIVO TRA I PUNTI DI DISTRIBUZIONE DEI PRODOTTI A MARCHIO, LA RETE VENDITA E L¿HEADQUARTER AZIENDALE. L¿AZIENDA HA IDENTIFICATO LA NECESSITà DI AGGIUNGERE AI CANALI TRADIZIONALI DI VENDITA ANCHE QUELLO DEL COMMERCIO ELETTRONICO B2B/B2C, GIà IN PARTE PRESENTE MA IN UNA FORMA NON ADE (Italian)
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THIS PROJECT AIMS TO STIMULATE THE LEVEL OF MARKETING OF BROS MANUFACTURED (AND SUBSEQUENTLY ‘MADE IN ITALY’ PRODUCTS) PRODUCTS AT INTERNATIONAL LEVEL THROUGH A GLOBAL INNOVATION INTERVENTION OF THE CURRENT IT INFRASTRUCTURE, WHICH HAS PRIMARILY BENEFICIAL EFFECTS ON INTERNAL ORGANISATION AND GUARANTEED SERVICES ON THE MARKET. BROSWAY BELIEVES THAT DEVELOPMENT IS CENTRAL TO INCREASING ITS BUSINESS. FOR THIS REASON, IT IS INTENDED TO EQUIP ITSELF WITH A TECHNOLOGICALLY ADEQUATE INFRASTRUCTURE WHICH IS CAPABLE OF IMPLEMENTING THE LEVEL OF SALES, INCLUDING ON NEW INTERNATIONAL MARKETS, IN ADDITION TO ALLOWING A RATIONAL AND OPTIMISED FLOW OF INFORMATION BETWEEN THE DISTRIBUTION POINTS OF THE BRANDED GOODS, THE SALES NETWORK AND THE BUSINESS NETWORK. THIS COMPANY HAS IDENTIFIED THE NEED TO ADD TO THE TRADITIONAL SALES CHANNELS ALSO THE B2B/B2C ELECTRONIC COMMERCE CHANNELS, PART OF WHICH IS NOT ADE. (English)
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LE PROJET VISE À STIMULER LE NIVEAU DE COMMERCIALISATION DES PRODUITS MANUFACTURÉS DE BROS (ET DONC DE FABRICATION ITALIENNE) AU NIVEAU INTERNATIONAL GRÂCE À UNE INNOVATION GLOBALE DE SON INFRASTRUCTURE ACTUELLE, QUI CARACTÉRISERA DE NOMBREUX SECTEURS D’ACTIVITÉ, CE QUI AURA PRINCIPALEMENT DES EFFETS BÉNÉFIQUES SUR L’ORGANISATION INTERNE ET SUR LES SERVICES GARANTIS AU MARCHÉ. BROSWAY ESTIME QUE LE DÉVELOPPEMENT EST ESSENTIEL À L’EXPANSION DE SES ACTIVITÉS. POUR CETTE RAISON, IL EST DESTINÉ À ÉQUIPER UNE INFRASTRUCTURE TECHNOLOGIQUEMENT ADÉQUATE CAPABLE DE METTRE EN ŒUVRE LE NIVEAU DES VENTES ÉGALEMENT SUR LES NOUVEAUX MARCHÉS INTERNATIONAUX AINSI QUE DE PERMETTRE UN FLUX RATIONNEL ET OPTIMISÉ D’INFORMATIONS ENTRE LES POINTS DE DISTRIBUTION DES PRODUITS DE MARQUE, LE RÉSEAU DE VENTE ET LE SIÈGE SOCIAL DE L’ENTREPRISE. LA SOCIÉTÉ A IDENTIFIÉ LA NÉCESSITÉ D’AJOUTER AUX CANAUX DE VENTE TRADITIONNELS ÉGALEMENT LE COMMERCE ÉLECTRONIQUE B2B/B2C, DÉJÀ PARTIELLEMENT PRÉSENT MAIS SOUS UNE FORME NON ADE (French)
16 December 2021
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Identifiers
B86G17000430007
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