DESIGN, PRODUCTION AND LAUNCH OF A NEW MODEL OF WOMEN’S FOOTWEAR FOR INTERNATIONAL MARKETS (Q2045456)
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Project Q2045456 in Italy
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | DESIGN, PRODUCTION AND LAUNCH OF A NEW MODEL OF WOMEN’S FOOTWEAR FOR INTERNATIONAL MARKETS |
Project Q2045456 in Italy |
Statements
50,000.0 Euro
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100,000.0 Euro
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50.0 percent
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1 June 2016
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21 May 2018
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18 May 2018
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FASHION MARKET SRL
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43°18'19.87"N, 13°43'22.55"E
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OBIETTIVO DEL PROGETTO Ê LA CREAZIONE/REALIZZAZIONE DI UNA NUOVA CALZATURA DA DONNA, CHE SARà CHIAMATA ¿MITA¿ CHE PERMETTA DI ACCRESCERE LA QUOTA DI MERCATO NEL TARGET DONNA SIA IN ITALIA CHE ALL¿ESTERO, ATTRAVERSO IL RESTYLING DI UN MODELLO STORICO DEL BRAND, LA MITA. NATA NEL 1997 LA MITA ERA UN BEST SELLER DEL MARCHIO BARLEYCORN, PENSATA DA UN CONCETTO SNEAKER MINIMALISTA CON LINEE FEMMINILI ABBINATE ALLA LEGGEREZZA E AL CONFORT. OGGI, L¿AZIENDA PUNTA AD INTERPRETARE QUESTO MODELLO STORICO, MANTENENDO SOLIDO IL SUO DNA, MA AL TEMPO STESSO RIDEFINENDO IL DESIGN, LA TECNICA DI LAVORAZIONE E LA CREATIVITà , CON MOLTEPLICI OBIETTIVI: - AUMENTO DEL PORTAFOGLIO PRODOTTI, CON L¿INSERIMENTO DI UNA BALLERINA CON LAVORAZIONE A ¿SACCHETTO¿; - RESTYLING DEL DESIGN IN CHIAVE CONTEMPORANEA; E CON FORMA PIù FEMMINILE RISPETTO ALLA MITA ORIGINALE - INGRESSO IN NUOVI MERCATI SIA ITALIA CHE ESTERO, CON AUMENTO DELLA QUOTA DI MERCATO DEL TARGET FEMMINILE; - INNOVAZIONE DI MATERIALI (Italian)
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THE AIM OF THE PROJECT IS TO SET UP/CREATE A NEW FEMALE SHOE, WHICH WILL BE CALLED UP TO DATE WITH A WOMAN IN ITALY AND TO INCREASE THE MARKET SHARE OF WOMEN IN ITALY AS WELL AS ABROAD, THROUGH THE RESTORATION OF A HISTORICAL MODEL OF THE BRAND, MITA. BORN IN 1997, MITA WAS A BEST SELLER OF THE BARLEYCORN BRAND, WHICH WAS CONCEIVED BY A MINIMALIST CONCEPT OF A MINIMALIST CONCEPT WITH LINES OF WOMEN IN COMBINATION WITH LIGHTNESS AND COMFORT. TODAY, MY COMPANY IS LOOKING TO INTERPRET THIS HISTORICAL MODEL, KEEPING ITS DNA SOLID, BUT AT THE SAME TIME REDEFINING DESIGN, PROCESSING TECHNIQUE AND THE CREATION OF A MULTITUDE OF OBJECTIVES: — INCREASE IN THE PORTFOLIO OF PRODUCTS, WITH LITTLE INSERTION OF A DANCER BY PROCESSING TO Â ¿SACCHARTOÂ; — TREND IN CONTEMPORARY DESIGN; AND MORE WOMEN THAN THE ORIGINAL MITA — ENTRY INTO NEW MARKETS — BOTH ITALY AND ABROAD, INCREASING THE MARKET SHARE OF THE FEMALE TARGET; — MATERIAL INNOVATION (English)
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L’OBJECTIF DU PROJET EST LA CRÉATION/RÉALISATION D’UNE NOUVELLE CHAUSSURE FEMME, QUI SERA APPELÉE «MITA» QUI PERMETTRA D’AUGMENTER LA PART DE MARCHÉ DANS LA CIBLE FÉMININE TANT EN ITALIE QU’À L’ÉTRANGER, À TRAVERS LE RESTYLING D’UN MODÈLE HISTORIQUE DE LA MARQUE, LA MITA. NÉ EN 1997, MITA EST UN BEST-SELLER DE LA MARQUE BARLEYCORN, CONÇU À PARTIR D’UN CONCEPT MINIMALISTE DE SNEAKER AVEC DES LIGNES FÉMININES ASSOCIÉES À LA LÉGÈRETÉ ET AU CONFORT. AUJOURD’HUI, L’ENTREPRISE ENTEND INTERPRÉTER CE MODÈLE HISTORIQUE, EN MAINTENANT SON ADN SOLIDE, MAIS EN MÊME TEMPS REDÉFINIR LA CONCEPTION, LA TECHNIQUE DE TRAITEMENT ET LA CRÉATIVITÉ, AVEC DES OBJECTIFS MULTIPLES: — AUGMENTATION DU PORTEFEUILLE DE PRODUITS, AVEC L’INSERTION D’UNE DANSEUSE À TRANSFORMATION À SACCHETTO; — RESTYLING DU DESIGN DANS UNE CLÉ CONTEMPORAINE; ET AVEC UNE FORME PLUS FÉMININE QUE LA MITA D’ORIGINE — ENTRÉE SUR DE NOUVEAUX MARCHÉS TANT EN ITALIE QU’À L’ÉTRANGER, AVEC UNE AUGMENTATION DE LA PART DE MARCHÉ DE L’OBJECTIF FÉMININ; — INNOVATION DES MATÉRIAUX (French)
16 December 2021
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Identifiers
B78I16000110005
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