Way2Market: Empowering and promoting the integration of SMEs into marketing channels and the digital economy (Q2891412)
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Project Q2891412 in Portugal
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Way2Market: Empowering and promoting the integration of SMEs into marketing channels and the digital economy |
Project Q2891412 in Portugal |
Statements
2 August 2016
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15 December 2019
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CEVAL - CONFEDERAÇÃO EMPRESARIAL DO ALTO MINHO
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41°56'25.40"N, 8°44'37.00"W
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É reconhecido o potencial da oferta de produtos endógenos da região do Alto Minho com capacidade de valorização económica. Contudo, existem falhas ao nível dos canais de comercialização, em especial de comércio on-line, a par da ausência de mecanismos de suporte coletivo. Com o projeto Way2Market pretende-se implementar um plano estruturado de ações de capacitação das PMEs para potenciar a penetração em canais distribuição física e digital. (Portuguese)
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The potential of the supply of indigenous products in the Alto Minho region with capacity for economic recovery is recognised. However, there are gaps in marketing channels, especially on-line trade, along with the absence of collective support mechanisms. The Way2Market project aims to implement a structured plan of training actions for SMEs to enhance penetration into physical and digital distribution channels. (English)
8 July 2021
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Vila Nova de Cerveira
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Identifiers
NORTE-02-0853-FEDER-000030
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