(A19_092_2016_0920190_1245) LIGHT TO STAR (Q2066322)
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Project Q2066322 in Italy
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | (A19_092_2016_0920190_1245) LIGHT TO STAR |
Project Q2066322 in Italy |
Statements
23,160.0 Euro
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46,320.0 Euro
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50.0 percent
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30 May 2016
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30 May 2018
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30 May 2019
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MARTINELLI LUCE SPA
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43°46'11.53"N, 11°15'20.09"E
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STRATEGIA PER L?INTERNAZIONALIZZAZIONE OBIETTIVO: SVILUPPO DI STRATEGIE DI MARKETING E BRANDING A LIVELLO INTERNAZIONALE. L?IMPORTANZA DEI DRIVERS DI MERCATO ? STILE E CREATIVIT? DA UN LATO, IMPRENDITORIALIT? E MANAGEMENT DALL?ALTRO ? EMERGE CHIARAMENTE NELLA INIZIATIVA PRESENTATA DAL MARCHIO. DALL?ANALISI DELLE RISORSE E DELLE COMPETENZE CHE CARATTERIZZANO SIA LA DIMENSIONE ?STILISTICA?, SIA LA DIMENSIONE ?IMPRENDITORIALE-MANAGERIALE? ? POSSIBILE INDIVIDUARE SCENARI IN CUI IL MARCHIO TROVEREBBE IMPORTANTI AREE DI SVILUPPO. IL MARCHIO GI? DA QUESTO ANNO HA ORGANIZZATO UNA PRIMA MISSIONE DI INSERIMENTO NEL MERCATO USA, GRAZIE ALL?EVENTO ?INTERNATIONAL DESIGN APPOINTMENTS? REALIZZATO IN COLLABORAZIONE CON INTERNI MAGAZINE, PRESSO LO STUDIO DI ARCHITETTURA LOT-EK CHE SI ? TENUTO A NEW YORK DAL 13 AL 17 MAGGIO 2016. L?AZIENDA HA IN PORTFOLIO 2 AGENTI SUL TERRITORIO STATUNITENSE CHE STANNO SVOLGENDO UN?ATTIVIT? DI RICERCA E SELEZIONE PER INCONTRI B2B. I PRODOTTI MARTINELLI LUCE (PIPISTRELLO (Italian)
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STRATEGY FOR L? INTERNATIONALISATION OBJECTIVE: DEVELOPING INTERNATIONAL MARKETING AND BRANDING STRATEGIES. THE IMPORTANCE OF MARKET DRIVERS? STYLE AND CREATIVIT? ON THE ONE HAND, ENTRENDITORALIT? E MANAGEMENT FROM? OTHER? IT IS CLEAR ON THE INITIATIVE PRESENTED BY THE TRADE MARK. DO YOU HAVE AN ANALYSIS OF THE RESOURCES AND COMPETENCES THAT CHARACTERISE BOTH THE SIZE AND FASHION? AND THE DIMENSION? ENTRENDITORIALE-MANAGERIAL? ? IDENTIFY SCENARIOS IN WHICH THE TRADE MARK WOULD FIND IMPORTANT DEVELOPMENT AREAS. IS THE GI MARK? SINCE THIS YEAR, HAS IT ORGANISED A FIRST PLACEMENT MISSION TO THE US MARKET, THANKS TO THE EVENT?? EVENT? INTERNATIONAL DESIGN APPLES? IN COLLABORATION WITH IN-HOUSE MAGAZINE, IN THE LOT-EK ARCHITECTURAL STUDY? HELD IN NEW YORK FROM 13 TO 17 MAY 2016. L? HAS A PORTFOLIO OF 2 OFFICERS ON THE UNITED STATES OF AMERICA WHO ARE CARRYING OUT AN ACTIVITY IN PORTFOLIO? SEARCH AND SELECTION FOR B2B MATCHES. LIGHT BATS (BATS AND BATS (English)
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OBJECTIF DE LA STRATÉGIE D’INTERNATIONALISATION: DÉVELOPPEMENT DE STRATÉGIES DE MARKETING ET D’IMAGE DE MARQUE AU NIVEAU INTERNATIONAL. L’IMPORTANCE DES MOTEURS DU MARCHÉ? STYLE ET CRÉATIVITÉ? D’UNE PART, IMPRENDITORIALIT? QU’EN EST-IL DE LA GESTION? IL RESSORT CLAIREMENT DE L’INITIATIVE PRÉSENTÉE PAR LA MARQUE. À PARTIR DE L’ANALYSE DES RESSOURCES ET DES COMPÉTENCES QUI CARACTÉRISENT À LA FOIS LA DIMENSION?STYLISTIQUE ET LA DIMENSION ENTREPRENEURIALE-GESTIONNAIRE? IL EST POSSIBLE D’IDENTIFIER DES SCÉNARIOS OÙ LA MARQUE TROUVERAIT D’IMPORTANTS DOMAINES DE DÉVELOPPEMENT. LA MARQUE DÉJÀ? DEPUIS CETTE ANNÉE, IL A ORGANISÉ UNE PREMIÈRE MISSION D’INSERTION DANS LES USAGES DU MARCHÉ, GRÂCE À L’ÉVÉNEMENT?DES RENDEZ-VOUS DE DESIGN INTERNATIONAL? RÉALISÉ EN COLLABORATION AVEC LE MAGAZINE D’INTÉRIEUR, CHEZ LE CABINET D’ARCHITECTURE LOT-EK QUE VOUS? TENUE À NEW YORK DU 13 AU 17 MAI 2016. L’ENTREPRISE A-T-ELLE EN PORTEFEUILLE 2 AGENTS CHEZ NOUS QUI EXERCENT UNE ACTIVITÉ? RECHERCHE ET SÉLECTION DES RÉUNIONS B2B. LES PRODUITS MARTINELLI LIGHT (PIPISTRELLO) (French)
16 December 2021
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Identifiers
D58I16000930009
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