NEW ELEGANT LINE OF WOMEN’S FOOTWEAR AND ENVIRONMENTALLY FRIENDLY COORDINATED BAGS (Q2045441)
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Project Q2045441 in Italy
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | NEW ELEGANT LINE OF WOMEN’S FOOTWEAR AND ENVIRONMENTALLY FRIENDLY COORDINATED BAGS |
Project Q2045441 in Italy |
Statements
49,989.0 Euro
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99,978.0 Euro
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50.0 percent
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23 May 2016
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9 August 2018
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18 May 2018
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CALZATURIFICIO GIOVANNI FABIANI SRL
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43°9'37.51"N, 13°42'58.10"E
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LA PROPOSTA Ê FINALIZZATA AD INTRODURRE DELLE INNOVAZIONI DI PRODOTTO, PROCESSO/ORGANIZZATIVE E NUOVE STRATEGIE DI MARKETING E COMMERCIALI PER LA REALIZZAZIONE DI UNA NUOVA COLLEZIONE DI CALZATURE E PELLETTERIA IN ECO-DESIGN DESTINATE AD UN TARGET FEMMINILE DI FASCIA MEDIO ALTA DI MERCATO AL MOMENTO NON ESISTENTE IN AZIENDA E ALTAMENTE INNOVATIVA PER IL SETTORE DI RIFERIMENTO. A CAUSA DELLA CRISI OGGI RISULTA DIFFICILE ATTRARRE NUOVI BUYER IN QUANTO I CONSUMATORI TENDONO AD ACQUISTARE I MARCHI GIà NOTI CON I QUALI HANNO MAGGIORI TERMINI DI CONTRATTAZIONE SIA DI PREZZO SI DI DILAZIONI DI PAGAMENTO. L¿UNICO MODO PER PROVARE A PENETRARE NUOVI MERCATI Ê L¿INNOVAZIONE NEI VARI AMBITI AZIENDALI: PROPORRE NUOVI ED INNOVATIVI PRODOTTI SUL MERCATO CHE SIANO ACCATTIVANTI NEL DESIGN, DIVERSI DAI PRODOTTI FINO AD OGGI PROPOSTI DAL MERCATO, MA ANCHE E SOPRATTUTTO ECO-SOSTENIBILI. NEGLI ULTIMI ANNI L¿INTERESSE VERSO PRODOTTI E PROCESSI ECO-SOSTENIBILI Ê CRESCIUTO FORTEMENTE, STIMOLANDO SEMPR (Italian)
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THE PROPOSAL IS DESIGNED TO INTRODUCE PRODUCT, PROCESS/ORGANISATIONAL INNOVATIONS AND NEW MARKETING AND MARKETING STRATEGIES FOR THE PRODUCTION OF A NEW GREEN SHOES AND LEATHER GOODS COLLECTION AIMED AT A HIGH AVERAGE MARKET FOR WOMEN THAT IS NOT CURRENTLY PRESENT ON THE FARM AND HIGHLY INNOVATIVE TO THE REFERENCE SECTOR. AS A RESULT OF THE CRISIS, NEW ENTRANTS FIND IT DIFFICULT TO ATTRACT NEW BUYERS BECAUSE CONSUMERS TEND TO BUY THE WELL-KNOWN BRANDS WITH WHICH THEY HAVE GREATER TERMS OF CONTRACTING AND ADDITIONAL TIME FOR PAYMENT. THIS IS THE ONLY WAY TO TRY TO GAIN ACCESS TO NEW MARKETS FOR THE WHOLE OF NEW MARKETS. PROPOSE NEW AND INNOVATIVE PRODUCTS ON THE MARKET WHICH ARE ATTRACTIVE IN DESIGN, OTHER THAN THE PRODUCTS UP TO THE PRESENT DATE OF THE MARKET, BUT ALSO AND ABOVE ALL ENVIRONMENTALLY SUSTAINABLE PRODUCTS. IN RECENT YEARS, THIS HAS INCREASED INTEREST IN PRODUCTS AND SUSTAINABLE PROCESSES. (English)
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Identifiers
B65I16000030007
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