Tourism Cross-Border (Q4296159)
Jump to navigation
Jump to search
Project Q4296159 in Germany, Denmark
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Tourism Cross-Border |
Project Q4296159 in Germany, Denmark |
Statements
2,031,575.27 Euro
0 references
2,708,767.01 Euro
0 references
75.0 percent
0 references
1 July 2019
0 references
30 June 2022
0 references
Wirtschaftsförderungsagentur Kreis Plön GmbH
0 references
54°30'51.37"N, 9°32'46.61"E
0 references
55°37'12.54"N, 9°18'38.66"E
0 references
54°9'18.14"N, 10°24'28.15"E
0 references
54°19'20.03"N, 10°8'35.41"E
0 references
54°9'3.20"N, 10°23'21.55"E
0 references
54°17'30.52"N, 10°13'33.89"E
0 references
54°46'31.55"N, 11°30'6.52"E
0 references
54°54'31.50"N, 9°47'19.97"E
0 references
54°47'2.04"N, 11°51'52.85"E
0 references
The tourism industry observes an increase of international competition among destinations. There is a need for adaption to prospectively secure the economic power and living quality within the programme region. At the German and Danish site there are similar challenges. Outside of the touristic hotspots investments into tourism infrastructure are missing, individual structures and thought patterns obstruct innovative business developments and the potentials of sustainable solutions. In order to win the competition for tourists, collaboration within the programme region is required and cross-bordering active-destinations are recommended to be developed in terms of sustainable nature and culture tourism. Through cooperation in and between all dimensions of the tourism system as well as within the region, synergies are defined, mutual unique selling propositions are consolidated, and the foundation of a unique cross-bordering tourism development and tourism marketing is created. By means of all activities in TOUR-BO we aim to increase the tourism turnover in the field of sustainable nature and cultural heritage tourism with a special focus on active tourism. This is achieved through cross-border knowledge transfer, empowernment oftourism stakeholders and development and marketing of expercience-oriented tourism products. During the project we closer examine touristic infrastructure development, food tourism as well as culture and nature educational tourism. German-Danish knowledge bases are created. These are made accessible for an extensive network of public and private stakeholders. We support tourism-related SMEs within the programme region by means of implementing several internal marketing activities. We are eager to carry out a number of industry events for SMEs, public agencies, educational establishments and food industry players that aim to transfer knowledge and to foster networks. Ultimately, TOUR-BO creates sellable innovative tourism products and services for an experience-oriented target group that looks for active tourism products such as food routes and innovative touristic educational opportunities at Adult Education Centres as well as at cultural and natural heritage sites. Herby we act as a "change agent" for cooperation, mutual understanding and common action. (English)
0 references