CO.R.SI: COMPETENCES FOR THE RELAUNCH OF THE VERONESE TOURISM SYSTEM (Q4259391)
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Project Q4259391 in Italy
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | CO.R.SI: COMPETENCES FOR THE RELAUNCH OF THE VERONESE TOURISM SYSTEM |
Project Q4259391 in Italy |
Statements
23,602.75 Euro
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47,205.5 Euro
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50.0 percent
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STUDIO ESSEPI S.R.L.
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IL PROGETTO HA 4 PARTNER AZIENDALI (CAMPEGGI SITUATI NEL LAGO DI GARDA), E COINVOLGE ANCHE ALCUNI COMUNI LOCALI IN QUALITA' DI PARTNER DI RETE, NONCHE' LA "DMO LAGO DI GARDA". IL CONTESTO DI MERCATO E GLI OBIETTIVI DEL PROGETTO SI RIFERISCONO ALLA NECESSITA' / OPPORTUNITA' DI FAR RIPARTIRE IL SETTORE TURISTICO, FORTEMENTE PROVATO DALLA CRISI DOVUTA ALLA PANDEMIA COVID19. I TRE PERCORSI DI FORMAZIONE INDOOR PREVISTI SI CONCENTRANO SU TRE AREE TEMATICHE STRATEGICHE: IL "REVENUE MANAGEMENT" (CAPACITA' DI INCREMENTARE I RICAVI); WEB MARKETING (COMPETENZA INDISPENSABILE NEL SETTORE TURISTICO) E NEI PROCESSI DI SOSTENIBILITA' AZIENDALE. TUTTI I PERCORSI SONO PREVISTI IN MODALITA' INTER-AZIENDALE, AL FINE DI FAVORIRE LE CAPACITA' COLLABORATIVE DELLE AZIENDE COINVOLTE, IN OTTICA DI SODDISFAZIONE DEL CLIENTE (SOPRATTUTTO ESTERO). IL PIANO DI RILANCIO, ELEMENTO CENTRALE DEL PROGETTO, SI FOCALIZZA SULLA DEFINIZIONE DI UN INNOVATIVO "CLUB DI PRODOTTO" TRA GLI OPERATORI ECONOMICI COINVOLTI, DI (Italian)
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THE PROJECT HAS 4 BUSINESS PARTNERS (CAMPING SITES LOCATED IN LAKE GARDA), AND ALSO INVOLVES SOME LOCAL MUNICIPALITIES AS NETWORK PARTNERS, AS WELL AS THE “DMO LAKE GARDA”. THE MARKET CONTEXT AND OBJECTIVES OF THE PROJECT REFER TO THE NEED/OPPORTUNITY TO RESTART THE TOURISM SECTOR, WHICH WAS STRONGLY FELT BY THE CRISIS DUE TO THE COVID-19 PANDEMIC. THE THREE PLANNED INDOOR TRAINING COURSES FOCUS ON THREE STRATEGIC THEMATIC AREAS: “REVENUE MANAGEMENT” (CAPACITY TO INCREASE REVENUES); WEB MARKETING (ESSENTIAL COMPETENCE IN THE TOURISM SECTOR) AND IN THE PROCESSES OF CORPORATE SUSTAINABILITY. ALL THE PATHS ARE PLANNED IN INTER-COMPANY MODE, IN ORDER TO PROMOTE THE COLLABORATIVE CAPABILITIES OF THE COMPANIES INVOLVED, IN VIEW OF CUSTOMER SATISFACTION (ESPECIALLY ABROAD). THE RELAUNCH PLAN, CENTRAL ELEMENT OF THE PROJECT, FOCUSES ON THE DEFINITION OF AN INNOVATIVE “PRODUCT CLUB” AMONG THE ECONOMIC OPERATORS INVOLVED, OF (English)
2 February 2022
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LE PROJET COMPTE 4 PARTENAIRES COMMERCIAUX (TERRAINS DE CAMPING SITUÉS DANS LE LAC DE GARDE) ET IMPLIQUE ÉGALEMENT CERTAINES MUNICIPALITÉS LOCALES EN TANT QUE PARTENAIRES DU RÉSEAU, AINSI QUE LE «DMO LAKE GARDA». LE CONTEXTE DU MARCHÉ ET LES OBJECTIFS DU PROJET FONT RÉFÉRENCE À LA NÉCESSITÉ/L’OPPORTUNITÉ DE REDÉMARRER LE SECTEUR DU TOURISME, QUI A ÉTÉ FORTEMENT RESSENTI PAR LA CRISE DUE À LA PANDÉMIE DE COVID-19. LES TROIS COURS DE FORMATION À L’INTÉRIEUR PRÉVUS SONT AXÉS SUR TROIS DOMAINES THÉMATIQUES STRATÉGIQUES: «GESTION DES RECETTES» (CAPACITÉ D’AUGMENTER LES RECETTES); MARKETING WEB (COMPÉTENCE ESSENTIELLE DANS LE SECTEUR DU TOURISME) ET DANS LES PROCESSUS DE DURABILITÉ DES ENTREPRISES. TOUS LES PARCOURS SONT PLANIFIÉS EN MODE INTERENTREPRISES, AFIN DE PROMOUVOIR LES CAPACITÉS COLLABORATIVES DES ENTREPRISES IMPLIQUÉES, EN VUE DE LA SATISFACTION DE LA CLIENTÈLE (SURTOUT À L’ÉTRANGER). LE PLAN DE RELANCE, ÉLÉMENT CENTRAL DU PROJET, SE CONCENTRE SUR LA DÉFINITION D’UN «CLUB DE PRODUITS» INNOVANT PARMI LES OPÉRATEURS ÉCONOMIQUES CONCERNÉS, (French)
2 February 2022
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SONA
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