CUSTOMER JOHNEY. OPENING UP TO INNOVATIVE MARKETING (Q1803586): Difference between revisions
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Revision as of 02:39, 1 November 2020
Project Q1803586 in Italy
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | CUSTOMER JOHNEY. OPENING UP TO INNOVATIVE MARKETING |
Project Q1803586 in Italy |
Statements
18,946.0 Euro
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37,892.0 Euro
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50.0 percent
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11 December 2018
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30 June 2020
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MAKILEA S.R.L.
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45°4'11.35"N, 11°47'19.75"E
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IL PRESENTE PROGETTO SI PREFIGGE L'OBIETTIVO DI COINVOLGERE UN'AZIENDA GIOVANE E RADICATA SUL TERRITORIO VENETO IN UN PROCESSO DI INNOVAZIONE CHE SEMBRA RAPPRESENTARE LA STRATEGIA MIGLIORE PER RESISTERE A UNA REALTA' CONCORRENZIALE CHE SPESSO SI DIMOSTRA SFACCIATA E SENZA PRINCIPI. IN TAL DIREZIONE L'AZIENDA MAKILEA, CON IL SUO BRAND GOA GOA, ASPIRA A CONQUISTARE MERCATI INTERNAZIONALI, PUR MANTENENDO INTEGRO IL CUORE DELL'AZIENDA I CUI VALORI SONO L'ATTENZIONE AL CLIENTE, LA QUALITA' DELLE MATERIE PRIME AD UN COSTO ACCESSIBILE, CON UN OCCHIO DI RIGUARDO AL RICONOSCIMENTO DEL LAVORO DI CIASCUN OPERATORE. IL MARKETING INNOVATIVO E LA VIRTUALIZZAZIONE DEI PRODOTTI APPARE DUNQUE UNA STRADA PERCORRIBILE, SE PERCORSA IN AFFIANCAMENTO AD ESPERTI DEL SETTORE. IL MARKETING ONLINE, L'E-COMMERCE, LA TRACCIABILITA' DEI PRODOTTI, LA REALTA' ESPERIENZIALE, SONO SOLO ALCUNI DEGLI ASPETTI CHE VERRANNO AFFRONTATI NEI PERCORSI DI FORMAZIONE, FINO ALLA PIANIFICAZIONE DI UN CONCRETO PIANO STRATEGICO DI (Italian)
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THE AIM OF THIS PROJECT IS TO INVOLVE A YOUNG AND DEEP-ROOTED FARM IN THE VENETO REGION IN AN INNOVATION PROCESS THAT SEEMS TO BE THE BEST STRATEGY TO WITHSTAND A COMPETITIVE REALITY, WHICH OFTEN PROVES TO BE HIDDEN AND WITHOUT PRINCIPLES. IN THIS DIRECTION, THE COMPANY MAKILEA, WITH ITS BRAND GOA GOA, ASPIRES TO CONQUER INTERNATIONAL MARKETS, WHILE KEEPING INTACT THE HEART OF THE COMPANY WHOSE VALUES ARE THE CUSTOMER’S FOCUS, THE QUALITY OF RAW MATERIALS AT AN AFFORDABLE COST, WITH AN EYE ON THE RECOGNITION OF THE WORK OF EACH OPERATOR. INNOVATIVE MARKETING AND VIRTUALISATION OF PRODUCTS THUS APPEAR TO BE A VIABLE AVENUE, IF COVERED BY SECTOR EXPERTS. ONLINE MARKETING, E-COMMERCE, PRODUCT TRACEABILITY, EXPERIENTIAL PRODUCTS, ARE JUST SOME OF THE ASPECTS THAT WILL BE ADDRESSED IN THE TRAINING COURSES, UP TO THE PLANNING OF A CONCRETE STRATEGIC PLAN OF (English)
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Identifiers
H16H18000150007
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