pDMP — a platform for consumer data management and processing in digital marketing (Q101108): Difference between revisions
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(Removed claim: summary (P836): The aim of the project is to develop and implement a new product in the form of an IT solution (the ‘SaS’ electronic system) for the marketing and advertising industry. The objective will be achieved through a consortium of NVTs and the Technical University of Łódź in order to develop a unique platform — WMP for consumer data management and processing for digital marketing purposes. The platform will enable the quality data to be generated in...) |
(Created claim: summary (P836): The aim of the project is to develop and implement on the market a new product in the form of an IT solution (information system available in the SaaS formula) for the marketing and digital advertising industry. The objective will be achieved by the consortium of NVT and Lodz University of Technology for industrial research and development, aimed at developing a unique platform – pDMP for the management and processing of consumer data for the pu...) |
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The aim of the project is to develop and implement on the market a new product in the form of an IT solution (information system available in the SaaS formula) for the marketing and digital advertising industry. The objective will be achieved by the consortium of NVT and Lodz University of Technology for industrial research and development, aimed at developing a unique platform – pDMP for the management and processing of consumer data for the purposes of digital marketing. The platform will enable the generated quality data in the form of marketing profiles (data describing a single user), meeting the highest ethical standards. Currently, the marketing market is facing the problem of low quality user data, which limit the effectiveness of advertising campaigns and their conversion (i.e. purchase by the user who was the recipient of advertising). Despite a very large amount of data, there is still no effective mechanisms for their classification and processing for marketing purposes, i.e. qualitative data in the form of profiles. The innovativeness of the platform will be based on the use of deep learning mechanisms, extended to fuzzy logic and inferences approximate to the analysis of user data (Big Data), to develop an optimal algorithm for classification and selection of data, so that the resulting profiles (quality data) have the highest usability. The main recipients of the project results will be entities operating in the market of digital marketing and advertising in the region and country. In particular: media houses, advertising publishers and direct customers. The project will be implemented in the consortium of NVT and Lodz University of Technology. Market implementation will be carried out by NVT by offering a new solution on the market – the PDMP platform in the SaaS formula. (English) | |||||||||||||||
| Property / summary: The aim of the project is to develop and implement on the market a new product in the form of an IT solution (information system available in the SaaS formula) for the marketing and digital advertising industry. The objective will be achieved by the consortium of NVT and Lodz University of Technology for industrial research and development, aimed at developing a unique platform – pDMP for the management and processing of consumer data for the purposes of digital marketing. The platform will enable the generated quality data in the form of marketing profiles (data describing a single user), meeting the highest ethical standards. Currently, the marketing market is facing the problem of low quality user data, which limit the effectiveness of advertising campaigns and their conversion (i.e. purchase by the user who was the recipient of advertising). Despite a very large amount of data, there is still no effective mechanisms for their classification and processing for marketing purposes, i.e. qualitative data in the form of profiles. The innovativeness of the platform will be based on the use of deep learning mechanisms, extended to fuzzy logic and inferences approximate to the analysis of user data (Big Data), to develop an optimal algorithm for classification and selection of data, so that the resulting profiles (quality data) have the highest usability. The main recipients of the project results will be entities operating in the market of digital marketing and advertising in the region and country. In particular: media houses, advertising publishers and direct customers. The project will be implemented in the consortium of NVT and Lodz University of Technology. Market implementation will be carried out by NVT by offering a new solution on the market – the PDMP platform in the SaaS formula. (English) / rank | |||||||||||||||
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| Property / summary: The aim of the project is to develop and implement on the market a new product in the form of an IT solution (information system available in the SaaS formula) for the marketing and digital advertising industry. The objective will be achieved by the consortium of NVT and Lodz University of Technology for industrial research and development, aimed at developing a unique platform – pDMP for the management and processing of consumer data for the purposes of digital marketing. The platform will enable the generated quality data in the form of marketing profiles (data describing a single user), meeting the highest ethical standards. Currently, the marketing market is facing the problem of low quality user data, which limit the effectiveness of advertising campaigns and their conversion (i.e. purchase by the user who was the recipient of advertising). Despite a very large amount of data, there is still no effective mechanisms for their classification and processing for marketing purposes, i.e. qualitative data in the form of profiles. The innovativeness of the platform will be based on the use of deep learning mechanisms, extended to fuzzy logic and inferences approximate to the analysis of user data (Big Data), to develop an optimal algorithm for classification and selection of data, so that the resulting profiles (quality data) have the highest usability. The main recipients of the project results will be entities operating in the market of digital marketing and advertising in the region and country. In particular: media houses, advertising publishers and direct customers. The project will be implemented in the consortium of NVT and Lodz University of Technology. Market implementation will be carried out by NVT by offering a new solution on the market – the PDMP platform in the SaaS formula. (English) / qualifier | |||||||||||||||
point in time: 16 October 2020
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Revision as of 00:11, 16 October 2020
Project in Poland financed by DG Regio
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | pDMP — a platform for consumer data management and processing in digital marketing |
Project in Poland financed by DG Regio |
Statements
3,956,499.47 zloty
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5,028,528.0 zloty
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78.68 percent
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1 September 2019
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31 January 2022
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NVT SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ
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51°29'55.0"N, 19°9'55.1"E
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Celem projektu jest opracowanie i wdrożenie na rynek nowego produktu w postaci rozwiązania informatycznego (system teleinformatyczny dostępny w formule SaaS) dla branży marketingu i reklamy cyfrowej. Cel zostanie osiągnięty poprzez przeprowadzenie przez konsorcjum Spółki NVT i Politechniki Łódzkiej badań przemysłowych i prac rozwojowych, zmierzających do opracowania unikalnej platformy – pDMP do zarządzania danymi konsumenckimi oraz ich przetwarzania na potrzeby marketingu cyfrowego. Platforma umożliwi generowane danych jakościowych w postaci profili marketingowych (danych opisujących pojedynczego użytkownika), spełniających najwyższe standardy etyczne. Obecnie rynek marketingowy boryka się z problemem niskiej jakości danych o użytkownikach, które ograniczają skuteczność kampanii reklamowych i ich konwersji (czyli zakupie przez użytkownika, który był odbiorcą przekazu reklamowego). Pomimo bardzo dużej ilości danych, ciągle brakuje efektywnych mechanizmów ich klasyfikacji i przetwarzania na potrzeby marketingu tj. danych jakościowych w postaci profili. Innowacyjność opracowywanej platformy opierać się będzie na wykorzystaniu mechanizmów uczenia głębokiego, rozszerzonych o logikę rozmytą i wnioskowanie przybliżone do analizy danych o użytkownikach (typu Big Data), w celu opracowania optymalnego algorytmu klasyfikacji i selekcji danych, tak, aby powstające profile (dane jakościowe) cechowała najwyższa użyteczność. Głównymi odbiorcami wyników projektu będą podmioty działające na rynku marketingu i reklamy cyfrowej w regionie i kraju. W szczególności: domy mediowe, wydawcy reklam i klienci bezpośredni. Projekt będzie realizowany w konsorcjum Spółki NVT i Politechniki Łódzkiej. Wdrożenie rynkowe zostanie przeprowadzone przez przedsiębiorstwo NVT, poprzez zaoferowanie na rynku nowego rozwiązania – platformy pDMP w formule SaaS. (Polish)
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The aim of the project is to develop and implement on the market a new product in the form of an IT solution (information system available in the SaaS formula) for the marketing and digital advertising industry. The objective will be achieved by the consortium of NVT and Lodz University of Technology for industrial research and development, aimed at developing a unique platform – pDMP for the management and processing of consumer data for the purposes of digital marketing. The platform will enable the generated quality data in the form of marketing profiles (data describing a single user), meeting the highest ethical standards. Currently, the marketing market is facing the problem of low quality user data, which limit the effectiveness of advertising campaigns and their conversion (i.e. purchase by the user who was the recipient of advertising). Despite a very large amount of data, there is still no effective mechanisms for their classification and processing for marketing purposes, i.e. qualitative data in the form of profiles. The innovativeness of the platform will be based on the use of deep learning mechanisms, extended to fuzzy logic and inferences approximate to the analysis of user data (Big Data), to develop an optimal algorithm for classification and selection of data, so that the resulting profiles (quality data) have the highest usability. The main recipients of the project results will be entities operating in the market of digital marketing and advertising in the region and country. In particular: media houses, advertising publishers and direct customers. The project will be implemented in the consortium of NVT and Lodz University of Technology. Market implementation will be carried out by NVT by offering a new solution on the market – the PDMP platform in the SaaS formula. (English)
16 October 2020
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Identifiers
RPLD.01.02.02-10-0006/19
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