Increasing recognition of the brand of STYROBUD GÓOR in European markets thanks to participation in the Eastern Poland Operational Programme. (Q87721): Difference between revisions
Jump to navigation
Jump to search
(Removed claim: summary (P836): The project involves the introduction of a new business model for internationalisation, which was created in cooperation with the consultancy firm Tributo Jarosław Słomka.The choice of the contractor was made on the basis of the initial market statement, the bid offered was the most competitive.The new business model of the internationalisation of our company was developed within the time limit of 16/08/2018-28/08/2018. the first stage of the...) |
(Created claim: summary (P836): The project involves the introduction of a new business model of internationalisation, which was created in cooperation with the consulting firm Tribuo Jarosław Słomka. The selection of the contractor was carried out on the basis of preliminary market discernment, the proposed offer was the most competitive. The new business model of the internationalisation of our company was developed in 16/08/2018-28/08/2018. The first stage of the work was t...) |
||||||||||||||
| Property / summary | |||||||||||||||
The project involves the introduction of a new business model of internationalisation, which was created in cooperation with the consulting firm Tribuo Jarosław Słomka. The selection of the contractor was carried out on the basis of preliminary market discernment, the proposed offer was the most competitive. The new business model of the internationalisation of our company was developed in 16/08/2018-28/08/2018. The first stage of the work was to carry out a preliminary audit in the company, which was to determine the level of preparation of the company in the context of the planned internationalisation. Its scope included issues related, inter alia, to: — assessment of the sales potential of the company and products; — analysis of financial data and sales statistics; — segmentation of customer groups; — evaluation of marketing potential. After analysing the collected data, the internationalisation directions were selected and recommendations developed, which are described in the model. France and Germany have been identified as target markets. Products with the highest export potential have been identified as products made of concrete: columns, fences, barbecues, smokes, grocery stores, garden gallantry. Key actions in the implementation of the project: 1. Establish cooperation with PAIH Foreign Trade Offices in Frankfurt. 2. Membership of the Polish-German Chamber of Commerce and the French-Polish Chamber of Commerce. 3. Use of services provided by advisory companies in the process of preparation for the implementation of the model. 4. Planning and implementation of marketing activities in the context of internationalisation, inter alia, preparation of promotional materials in English, German and French; translation of the website; the production of the spot. 5. Participation in trade fairs in Poland and Germany, as well as organisation of business missions to France. Budma and Gardenia Fairs in Poznań, Bauma in Munich, SPOGA + Gafa in Cologne, as well as a mission during the Batimat fair in Paris. (English) | |||||||||||||||
| Property / summary: The project involves the introduction of a new business model of internationalisation, which was created in cooperation with the consulting firm Tribuo Jarosław Słomka. The selection of the contractor was carried out on the basis of preliminary market discernment, the proposed offer was the most competitive. The new business model of the internationalisation of our company was developed in 16/08/2018-28/08/2018. The first stage of the work was to carry out a preliminary audit in the company, which was to determine the level of preparation of the company in the context of the planned internationalisation. Its scope included issues related, inter alia, to: — assessment of the sales potential of the company and products; — analysis of financial data and sales statistics; — segmentation of customer groups; — evaluation of marketing potential. After analysing the collected data, the internationalisation directions were selected and recommendations developed, which are described in the model. France and Germany have been identified as target markets. Products with the highest export potential have been identified as products made of concrete: columns, fences, barbecues, smokes, grocery stores, garden gallantry. Key actions in the implementation of the project: 1. Establish cooperation with PAIH Foreign Trade Offices in Frankfurt. 2. Membership of the Polish-German Chamber of Commerce and the French-Polish Chamber of Commerce. 3. Use of services provided by advisory companies in the process of preparation for the implementation of the model. 4. Planning and implementation of marketing activities in the context of internationalisation, inter alia, preparation of promotional materials in English, German and French; translation of the website; the production of the spot. 5. Participation in trade fairs in Poland and Germany, as well as organisation of business missions to France. Budma and Gardenia Fairs in Poznań, Bauma in Munich, SPOGA + Gafa in Cologne, as well as a mission during the Batimat fair in Paris. (English) / rank | |||||||||||||||
Normal rank | |||||||||||||||
| Property / summary: The project involves the introduction of a new business model of internationalisation, which was created in cooperation with the consulting firm Tribuo Jarosław Słomka. The selection of the contractor was carried out on the basis of preliminary market discernment, the proposed offer was the most competitive. The new business model of the internationalisation of our company was developed in 16/08/2018-28/08/2018. The first stage of the work was to carry out a preliminary audit in the company, which was to determine the level of preparation of the company in the context of the planned internationalisation. Its scope included issues related, inter alia, to: — assessment of the sales potential of the company and products; — analysis of financial data and sales statistics; — segmentation of customer groups; — evaluation of marketing potential. After analysing the collected data, the internationalisation directions were selected and recommendations developed, which are described in the model. France and Germany have been identified as target markets. Products with the highest export potential have been identified as products made of concrete: columns, fences, barbecues, smokes, grocery stores, garden gallantry. Key actions in the implementation of the project: 1. Establish cooperation with PAIH Foreign Trade Offices in Frankfurt. 2. Membership of the Polish-German Chamber of Commerce and the French-Polish Chamber of Commerce. 3. Use of services provided by advisory companies in the process of preparation for the implementation of the model. 4. Planning and implementation of marketing activities in the context of internationalisation, inter alia, preparation of promotional materials in English, German and French; translation of the website; the production of the spot. 5. Participation in trade fairs in Poland and Germany, as well as organisation of business missions to France. Budma and Gardenia Fairs in Poznań, Bauma in Munich, SPOGA + Gafa in Cologne, as well as a mission during the Batimat fair in Paris. (English) / qualifier | |||||||||||||||
point in time: 14 October 2020
| |||||||||||||||
Revision as of 17:18, 14 October 2020
Project in Poland financed by DG Regio
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Increasing recognition of the brand of STYROBUD GÓOR in European markets thanks to participation in the Eastern Poland Operational Programme. |
Project in Poland financed by DG Regio |
Statements
548,335.0 zloty
0 references
645,100.0 zloty
0 references
85.0 percent
0 references
1 October 2018
0 references
31 December 2019
0 references
STYROBUD - GÓRNO RADOMSKI PIOTR
0 references
50°13'52.3"N, 22°7'8.0"E
0 references
Projekt zakłada wprowadzenie nowego modelu biznesowego internacjonalizacji, który został stworzony we współpracy z firmą doradczą Tribuo Jarosław Słomka. Wybór wykonawcy został przeprowadzony na podstawie wstępnego rozeznania rynku, zaproponowana oferta była najbardziej konkurencyjna. Nowy model biznesowy internacjonalizacji naszego przedsiębiorstwa opracowywano w terminie 16/08/2018-28/08/2018 r. Pierwszym etapem prac było przeprowadzenie wstępnego audytu w firmie, który w sposób klarowany miał określić poziom przygotowania firmy w kontekście planowanej internacjonalizacji. Jego zakres obejmował zagadnienia związane między innymi z: - oceną potencjału sprzedażowego firmy oraz produktów; - analizę danych finansowych oraz statystyk sprzedaży; - segmentacją grup klientów; - oceną potencjału marketingowego. Po analizie zebranych danych zostały wytypowane kierunki internacjonalizacji oraz opracowane rekomendacje, które opisano w modelu. Jako rynki docelowe wskazano Francję oraz Niemcy. Jako produkty o największym potencjale eksportowym określono artykuły/konstrukcje wykonane z betonu: kolumny, ogrodzenia, grille, grillo - wędzarnie, warzywniki, galanterię ogrodową. Najważniejsze działania w ramach realizacji projektu: 1. Nawiązanie współpracy z Zagranicznymi Biurami Handlowymi PAIH we Frankfurcie. 2. Członkostwo w Polsko-Niemieckiej Izbie Gospodarczej oraz Francusko-Polskiej Izbie Gospodarczej. 3. Wykorzystanie usług świadczonych przez firmy doradcze w procesie przygotowania do wdrożenia modelu. 4. Zaplanowanie i realizacja działań marketingowych w kontekście internacjonalizacji m.in. przygotowanie materiałów promocyjnych w językach angielskim, niemieckim oraz francuskim; tłumaczenie strony; produkcja spotu. 5. Udział w targach w Polsce oraz Niemczech, a także organizacja misji gospodarczej do Francji. Targi Budma i Gardenia w Poznaniu, Bauma w Monachium, Spoga + Gafa w Koloni, a także misja w trakcie targów BATiMAT w Paryżu. (Polish)
0 references
The project involves the introduction of a new business model of internationalisation, which was created in cooperation with the consulting firm Tribuo Jarosław Słomka. The selection of the contractor was carried out on the basis of preliminary market discernment, the proposed offer was the most competitive. The new business model of the internationalisation of our company was developed in 16/08/2018-28/08/2018. The first stage of the work was to carry out a preliminary audit in the company, which was to determine the level of preparation of the company in the context of the planned internationalisation. Its scope included issues related, inter alia, to: — assessment of the sales potential of the company and products; — analysis of financial data and sales statistics; — segmentation of customer groups; — evaluation of marketing potential. After analysing the collected data, the internationalisation directions were selected and recommendations developed, which are described in the model. France and Germany have been identified as target markets. Products with the highest export potential have been identified as products made of concrete: columns, fences, barbecues, smokes, grocery stores, garden gallantry. Key actions in the implementation of the project: 1. Establish cooperation with PAIH Foreign Trade Offices in Frankfurt. 2. Membership of the Polish-German Chamber of Commerce and the French-Polish Chamber of Commerce. 3. Use of services provided by advisory companies in the process of preparation for the implementation of the model. 4. Planning and implementation of marketing activities in the context of internationalisation, inter alia, preparation of promotional materials in English, German and French; translation of the website; the production of the spot. 5. Participation in trade fairs in Poland and Germany, as well as organisation of business missions to France. Budma and Gardenia Fairs in Poznań, Bauma in Munich, SPOGA + Gafa in Cologne, as well as a mission during the Batimat fair in Paris. (English)
14 October 2020
0 references
Identifiers
POPW.01.02.00-18-0030/18
0 references