LOCALSCREENS for the creation of advertising content on the advertising screens inside the commercial and service outlets without the presence of graphics and IT. (Q87543): Difference between revisions

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(‎Removed claim: summary (P836): The aim is to enable the points of service/retail communication on the spot to be promoted by means of advertising screens with no additional resources for the management of advertising screens and graphic screens.LOCASCREENS will make it possible to create professional marketing communications by single trading establishments without the need for specialists.The purpose of the transfer will be an application that does not take more than 30 se...)
Property / summary
The aim is to enable the points of service/retail communication on the spot to be promoted by means of advertising screens with no additional resources for the management of advertising screens and graphic screens.LOCASCREENS will make it possible to create professional marketing communications by single trading establishments without the need for specialists.The purpose of the transfer will be an application that does not take more than 30 seconds to create a message by a non-technical person.The carrier manager will be able to create and place the relevant advertising content on the screens.The system will be centrally operated (group of points management) or locally by the head of the retail/services point.This will make it possible, on the one hand, to solve problems in the management of the retail/service network by maintaining the control of the promotion and the quality of the marketing communication within the premises.On the other hand, this will eliminate the problem of the adaptation of promotion to the location.In most cases, in the case of network points, the retail/service point does not have the capacity to carry out the promotion in an autonomous way.This is linked to the central management of promotional materials that are the same for the entire network.As a result of the screens, the individual points acquire the possibility to individualise the message, while maintaining a single marketing communication. (English)
 
Property / summary: The aim is to enable the points of service/retail communication on the spot to be promoted by means of advertising screens with no additional resources for the management of advertising screens and graphic screens.LOCASCREENS will make it possible to create professional marketing communications by single trading establishments without the need for specialists.The purpose of the transfer will be an application that does not take more than 30 seconds to create a message by a non-technical person.The carrier manager will be able to create and place the relevant advertising content on the screens.The system will be centrally operated (group of points management) or locally by the head of the retail/services point.This will make it possible, on the one hand, to solve problems in the management of the retail/service network by maintaining the control of the promotion and the quality of the marketing communication within the premises.On the other hand, this will eliminate the problem of the adaptation of promotion to the location.In most cases, in the case of network points, the retail/service point does not have the capacity to carry out the promotion in an autonomous way.This is linked to the central management of promotional materials that are the same for the entire network.As a result of the screens, the individual points acquire the possibility to individualise the message, while maintaining a single marketing communication. (English) / rank
Normal rank
 

Revision as of 17:01, 14 October 2020

Project in Poland financed by DG Regio
Language Label Description Also known as
English
LOCALSCREENS for the creation of advertising content on the advertising screens inside the commercial and service outlets without the presence of graphics and IT.
Project in Poland financed by DG Regio

    Statements

    country
    Poland
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    EU contribution
    793,118.0 zloty
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    190,348.32 Euro
    exchange rate to Euro
    0.24 Euro
    point in time
    13 January 2020
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    budget
    933,080.0 zloty
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    223,939.2 Euro
    exchange rate to Euro
    0.24 Euro
    point in time
    13 January 2020
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    co-financing rate
    85.0 percent
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    start time
    1 January 2018
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    end time
    31 December 2019
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    beneficiary name (string)
    LOCALSCREENS SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ
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    beneficiary
    Q2515638
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    coordinate location

    51°13'5.5"N, 22°33'16.9"E
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    summary
    Celem LOCALSCREENS jest umożliwienie punktom usługowym/detalicznym komunikacji aktualnych promocji za pośrednictwem ekranów reklamowych bez dodatkowych nakładów na specjalistów do zarządzania ekranami reklamowymi a także na grafików zajmujących się produkcją treści na ekrany. LOCALSCREENS umożliwi tworzenie profesjonalnych przekazów marketingowych przez pojedyncze placówki handlowe bez potrzeby korzystania ze specjalistów. Do stworzenia przekazu służyć będzie aplikacja, za pomocą której stworzenie przekazu przez osobę nietechniczną nie zajmie więcej niż 30 sekund. Za jej pomocą zarządzający nośnikiem będzie mógł stworzyć i umieścić odpowiednie treści reklamowe na ekranach. System będzie obsługiwany centralnie (zarządzanie grupą punktów) lub lokalnie przez kierownika danego punktu detalicznego/usługowego. Pozwoli to z jednej strony rozwiązać problemy w zarządzaniu siecią punktów detalicznych/usługowych poprzez utrzymanie przez centralę kontroli nad promocjami i jakością przekazu marketingowego wewnątrz placówek. Z drugiej strony pozwoli to wyeliminować problemu dostosowania promocji do lokalizacji. Najczęściej, w przypadku punktów sieciowych, dany punkt detaliczny/usługowy nie ma możliwości przeprowadzania promocji w sposób autonomiczny. Związane jest to z centralnym zarządzaniem materiałami promocyjnymi, które są takie same dla całej sieci. Dzięki ekranom poszczególne punkty uzyskują możliwość indywidualizacji przekazu, przy jednoczesnym zachowaniu jednolitej komunikacji marketingowej. (Polish)
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    Identifiers

    Polish Kohesio ID
    POPW.01.01.02-06-0063/17
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