Implementation of product innovation in the OOH advertising sector and the inclusion of design thinking in the company Recevent (Q88342): Difference between revisions
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(Removed claim: summary (P836): Increasing the competitiveness of Recevent Sp. z o.o. (Recevent) and the incorporation of design processes into the company’s activities.Design activities:(a) Design for product innovation large format green print on BBS paper, including the recommendationII (a)B, para.2 paragraphD ‘A reference to the quality of the repeatability and timeliness of print media from advertising media based on the BBS’s own machine park’, (b) Design for product i...) |
(Created claim: summary (P836): Increase the competitiveness of Recevent Sp. z o.o. (hereinafter Recevent) and integrate design processes into the company’s activities. Design activities: a) Design of product innovation Large-format ecological printing, on BBS paper, together with machining – recommendation chapter. II lit. B, point. 2 paragraph. D “Improving the quality of reproducibility and timeliness of advertising media printing processes based on the own BBS printer’s ma...) |
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Increase the competitiveness of Recevent Sp. z o.o. (hereinafter Recevent) and integrate design processes into the company’s activities. Design activities: a) Design of product innovation Large-format ecological printing, on BBS paper, together with machining – recommendation chapter. II lit. B, point. 2 paragraph. D “Improving the quality of reproducibility and timeliness of advertising media printing processes based on the own BBS printer’s machine park”, b) Design of product innovation A comprehensive OOH campaign construction service on a media network bringing together individual plaque owners – ff. C “Introduction of an alien media campaign management system”, c) Design of the visualisation/marking system of billboards – c. B “Development of the system of visualisation of billboards”, d) Design of changes in organizational structure – recommendation chapter. II lit. B, point. 1 “Changes of the organisational structure”, e) Developing marketing activities to introduce innovation to the market- recommendations chapter. II lit. C “Recommendations for marketing strategy...”. Implementation of design projects resulting in the diversification of the offer: for the introduction of product innovation 1. Large-format ecological printing on BBS (blueback) paper together with processing: purchase of equipment for BBS large-format printing line in ecological technology – recommendation chapter. II lit. B, point. 2 paragraph. D, (b) For the introduction of product innovation 2. OOH (out of home) campaign building service on individual media networks: purchase of a dedicated advertising campaign management system (work name RAPZ), consistent with the project – recommendation chapter. II lit. B, point. 2, paragraph. C. (English) | |||||||||||||||
| Property / summary: Increase the competitiveness of Recevent Sp. z o.o. (hereinafter Recevent) and integrate design processes into the company’s activities. Design activities: a) Design of product innovation Large-format ecological printing, on BBS paper, together with machining – recommendation chapter. II lit. B, point. 2 paragraph. D “Improving the quality of reproducibility and timeliness of advertising media printing processes based on the own BBS printer’s machine park”, b) Design of product innovation A comprehensive OOH campaign construction service on a media network bringing together individual plaque owners – ff. C “Introduction of an alien media campaign management system”, c) Design of the visualisation/marking system of billboards – c. B “Development of the system of visualisation of billboards”, d) Design of changes in organizational structure – recommendation chapter. II lit. B, point. 1 “Changes of the organisational structure”, e) Developing marketing activities to introduce innovation to the market- recommendations chapter. II lit. C “Recommendations for marketing strategy...”. Implementation of design projects resulting in the diversification of the offer: for the introduction of product innovation 1. Large-format ecological printing on BBS (blueback) paper together with processing: purchase of equipment for BBS large-format printing line in ecological technology – recommendation chapter. II lit. B, point. 2 paragraph. D, (b) For the introduction of product innovation 2. OOH (out of home) campaign building service on individual media networks: purchase of a dedicated advertising campaign management system (work name RAPZ), consistent with the project – recommendation chapter. II lit. B, point. 2, paragraph. C. (English) / rank | |||||||||||||||
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| Property / summary: Increase the competitiveness of Recevent Sp. z o.o. (hereinafter Recevent) and integrate design processes into the company’s activities. Design activities: a) Design of product innovation Large-format ecological printing, on BBS paper, together with machining – recommendation chapter. II lit. B, point. 2 paragraph. D “Improving the quality of reproducibility and timeliness of advertising media printing processes based on the own BBS printer’s machine park”, b) Design of product innovation A comprehensive OOH campaign construction service on a media network bringing together individual plaque owners – ff. C “Introduction of an alien media campaign management system”, c) Design of the visualisation/marking system of billboards – c. B “Development of the system of visualisation of billboards”, d) Design of changes in organizational structure – recommendation chapter. II lit. B, point. 1 “Changes of the organisational structure”, e) Developing marketing activities to introduce innovation to the market- recommendations chapter. II lit. C “Recommendations for marketing strategy...”. Implementation of design projects resulting in the diversification of the offer: for the introduction of product innovation 1. Large-format ecological printing on BBS (blueback) paper together with processing: purchase of equipment for BBS large-format printing line in ecological technology – recommendation chapter. II lit. B, point. 2 paragraph. D, (b) For the introduction of product innovation 2. OOH (out of home) campaign building service on individual media networks: purchase of a dedicated advertising campaign management system (work name RAPZ), consistent with the project – recommendation chapter. II lit. B, point. 2, paragraph. C. (English) / qualifier | |||||||||||||||
point in time: 14 October 2020
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Revision as of 15:50, 14 October 2020
Project in Poland financed by DG Regio
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Implementation of product innovation in the OOH advertising sector and the inclusion of design thinking in the company Recevent |
Project in Poland financed by DG Regio |
Statements
2,988,925.0 zloty
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5,462,500.0 zloty
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54.72 percent
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1 March 2019
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31 December 2019
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RECEVENT SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ
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Zwiększenie konkurencyjności przedsiębiorstwa Recevent Sp. z o.o. (dalej Recevent) i włączenie procesów wzorniczych do działalności firmy. Działania projektowe wzornicze: a) Projektowanie wzornicze innowacji produktowej Wielkoformatowy druk ekologiczny, na papierze BBS, wraz z obróbką - rekomendacja rozdz. II lit. B, pkt. 2 ust. D „Podniesienie jakości powtarzalności i terminowości procesów wydruku nośników reklamy w oparciu o własny park maszynowy drukarni BBS”, b) Projektowanie wzornicze innowacji produktowej Usługa kompleksowej budowy kampanii OOH na sieci nośników zrzeszającej indywidualnych właścicieli tablic – jw. ust. C „Wprowadzenie Systemu zarządzania kampaniami na nośnikach obcych”, c) Projektowanie wzornicze systemu wizualizacji/znakowania tablic billboardowych – jw. ust. B „Opracowanie systemu wizualizacji tablic billboardowych”, d) Projektowanie wzornicze zmian struktury organizacyjnej - rekomendacja rozdz. II lit. B, pkt. 1 „Zmiany wzornicze struktury organizacyjnej”, e) Opracowanie działań marketingowych do wprowadzenia innowacji na rynek- rekomendacje rozdz. II lit. C „Zalecenia dla strategii marketingowej…”. Działania wdrożeniowe projektów wzorniczych skutkujące dywersyfikacją oferty: a) Dla wprowadzenia innowacji produktowej 1. Wielkoformatowy druk ekologiczny na papierze BBS (blueback) wraz z obróbką: zakup urządzeń do linii produkcyjnej do wydruków wielkoformatowych BBS w technologii ekologicznej – rekomendacja rozdz. II lit. B, pkt. 2 ust. D, b) Dla wprowadzenia innowacji produktowej 2. Usługa budowy kampanii OOH (out of home) na sieci nośników indywidualnych: zakup dedykowanego Systemu zarządzania kampaniami reklamowymi (robocza nazwa RAPZ), zgodnego z projektem – rekomendacja rozdz. II lit. B, pkt. 2, ust. C. (Polish)
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Increase the competitiveness of Recevent Sp. z o.o. (hereinafter Recevent) and integrate design processes into the company’s activities. Design activities: a) Design of product innovation Large-format ecological printing, on BBS paper, together with machining – recommendation chapter. II lit. B, point. 2 paragraph. D “Improving the quality of reproducibility and timeliness of advertising media printing processes based on the own BBS printer’s machine park”, b) Design of product innovation A comprehensive OOH campaign construction service on a media network bringing together individual plaque owners – ff. C “Introduction of an alien media campaign management system”, c) Design of the visualisation/marking system of billboards – c. B “Development of the system of visualisation of billboards”, d) Design of changes in organizational structure – recommendation chapter. II lit. B, point. 1 “Changes of the organisational structure”, e) Developing marketing activities to introduce innovation to the market- recommendations chapter. II lit. C “Recommendations for marketing strategy...”. Implementation of design projects resulting in the diversification of the offer: for the introduction of product innovation 1. Large-format ecological printing on BBS (blueback) paper together with processing: purchase of equipment for BBS large-format printing line in ecological technology – recommendation chapter. II lit. B, point. 2 paragraph. D, (b) For the introduction of product innovation 2. OOH (out of home) campaign building service on individual media networks: purchase of a dedicated advertising campaign management system (work name RAPZ), consistent with the project – recommendation chapter. II lit. B, point. 2, paragraph. C. (English)
14 October 2020
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Identifiers
POPW.01.04.00-26-0011/18
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