The increase in the competitiveness of Wladyslaw CHROBAK FIRMA WALTER through the implementation of recommendations of the draft strategy (Q88100): Difference between revisions

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(‎Removed claim: summary (P836): The project consists of the implementation of recommendations contained in the approved design by the PARP of a design strategy developed under Phase I, i.e. the completion of actions that will result in the introduction of innovation on the market.Scope of actions recommended (detailed description under sectionVIII of the proposal) shall include:The purchase of fixed assets and advisory services for the purpose of implementing product innovat...)
Property / summary
The project consists of the implementation of recommendations contained in the approved design by the PARP of a design strategy developed under Phase I, i.e. the completion of actions that will result in the introduction of innovation on the market.Scope of actions recommended (detailed description under sectionVIII of the proposal) shall include:The purchase of fixed assets and advisory services for the purpose of implementing product innovations, and the purchase of advisory services for the purpose of introducing changes to design and marketing and organisational innovation.The scope of the actions stems from the need to address design problems identified during the audit, including:— The need to improve visual identity and graphic material and carry out branding works, make visual communication more coherent on products, build up, define and merge the colour coding of products, advertising materials and the logo itself, — develop consistent guidelines on the characteristics common to all devices and contacts — gradually eliminate analogue interfaces in the devices on offer, — lack of satisfactory flat surface finish, — lack of a dedicated mix of the largest actors planned in the project result from the recommendation and coincide with the firm’s vision of development and the scope of the recommendation is explained in detail in the design strategy. (English)
 
Property / summary: The project consists of the implementation of recommendations contained in the approved design by the PARP of a design strategy developed under Phase I, i.e. the completion of actions that will result in the introduction of innovation on the market.Scope of actions recommended (detailed description under sectionVIII of the proposal) shall include:The purchase of fixed assets and advisory services for the purpose of implementing product innovations, and the purchase of advisory services for the purpose of introducing changes to design and marketing and organisational innovation.The scope of the actions stems from the need to address design problems identified during the audit, including:— The need to improve visual identity and graphic material and carry out branding works, make visual communication more coherent on products, build up, define and merge the colour coding of products, advertising materials and the logo itself, — develop consistent guidelines on the characteristics common to all devices and contacts — gradually eliminate analogue interfaces in the devices on offer, — lack of satisfactory flat surface finish, — lack of a dedicated mix of the largest actors planned in the project result from the recommendation and coincide with the firm’s vision of development and the scope of the recommendation is explained in detail in the design strategy. (English) / rank
Normal rank
 

Revision as of 15:29, 14 October 2020

Project in Poland financed by DG Regio
Language Label Description Also known as
English
The increase in the competitiveness of Wladyslaw CHROBAK FIRMA WALTER through the implementation of recommendations of the draft strategy
Project in Poland financed by DG Regio

    Statements

    country
    Poland
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    EU contribution
    2,999,740.0 zloty
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    719,937.6 Euro
    exchange rate to Euro
    0.24 Euro
    point in time
    13 January 2020
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    budget
    5,036,400.0 zloty
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    1,208,736.0 Euro
    exchange rate to Euro
    0.24 Euro
    point in time
    13 January 2020
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    co-financing rate
    59.56 percent
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    start time
    1 October 2019
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    end time
    31 March 2021
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    beneficiary name (string)
    WŁADYSŁAW CHROBAK FIRMA WALTER
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    beneficiary
    Q2516078
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    summary
    Projekt polega na wdrożeniu rekomendacji zawartych w zatwierdzonej przez PARP strategii wzorniczej opracowanej w ramach Etapu I tj. przeprowadzeniu działań, których końcowym rezultatem będzie wprowadzenie na rynek innowacji. Zakres działań rekomendowanych (szczegółowy opis w cz. VIII wniosku) obejmuje: -zakup środków trwałych i usług doradczych w celu wprowadzenia innowacji produktowych, -zakup usług doradczych w celu wprowadzenia zmian wzorniczych oraz innowacji marketingowej i organizacyjnej. Zakres działań wynika z konieczności rozwiązania zdefiniowanych w trakcie audytu problemów wzorniczych m.in.: - konieczność poprawy jakości identyfikacji wizualnej i materiałów graficznych oraz przeprowadzenie prac brandingowych, - uspójnienie komunikacji wizualnej na produktach, - zbudowanie, określenie i scalenia kodu kolorystycznego produktów, materiałów reklamowych i samego logotypu, - opracowanie spójnych wytycznych dotyczących cech wspólnych dla wszystkich urządzeń i stylistyki linii produktowych, - stopniowe eliminowanie analogowych interfejsów w oferowanych urządzeniach, - brak satysfakcjonującego wykończenia powierzchni płaskich, - brak asortymentu dedykowanego największym podmiotom Zaplanowane w projekcie działania wynikają z rekomendacji i są zbieżne z wizją rozwoju firmy a zakres rekomendacji szczegółowo uzasadniono w Strategii Wzorniczej. (Polish)
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    Identifiers

    Polish Kohesio ID
    POPW.01.04.00-18-0020/19
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