The promotion and internationalisation of the product brands of the firm “JAMAR” of Szczepacognac sp. j. (Q83707): Difference between revisions

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(‎Removed claim: summary (P836): Reference_reference_programme_aids:SA 42799 (2015/X): main_aid: _Art.19 The project will aim to increase the presence of the company in foreign markets and thus to win new customers for our products.As part of the Polish brand promotion, we will present the following products:malate, Frutitu nectar, sugary jams, preserved peas.The main components of our products, i.e. the fruit and vegetables of our products, come from the Polish growers with...)
Property / summary
Reference_reference_programme_aids:SA 42799 (2015/X): main_aid: _Art.19 The project will aim to increase the presence of the company in foreign markets and thus to win new customers for our products.As part of the Polish brand promotion, we will present the following products:malate, Frutitu nectar, sugary jams, preserved peas.The main components of our products, i.e. the fruit and vegetables of our products, come from the Polish growers with whom we have a long history of cooperation.By way of an analysis of export directions, we considered that China is the most forward-looking market for us, and that South Africa and the UAE (which are important from the point of view of the entire geographic regions — Middle East and South Africa) will be the most forward-looking market.The objective will be achieved through promotion measures:1.SIAL CHINA, Shanghai (2017 and 2018);2.Participation in Africa’s BIG 7, Johannesburg (June 2018);3.Participation at the Gulfood Dubai (February 2017 and 2018);4.Attendance at the SIAL Paris fair (October 2018);5.Participation at the Anaga Cologne Fair (October 2017).The costs relating to the rent of the exhibition area, the construction of the stand, the costs of registration fees, registration in the catalogue, maintenance, the carriage of items and the staff of the company who will represent the Applicant will be eligible.In addition, we intend to organise two individual economic missions — to China and the United Arab Emirates.The programme will complement the purchase of a mandatory advisory service within the selected prospective market and develop and prepare promotional materials such as catalogues, leaflets and a promotional film.There will be purchased decorative elements in line with the visualisation of the Polish economy, as well as the necessary translations for the website.The project will run from 05.08.2016 to 31.12.2018.The tasks foreseen in the project are in line with (English)
 
Property / summary: Reference_reference_programme_aids:SA 42799 (2015/X): main_aid: _Art.19 The project will aim to increase the presence of the company in foreign markets and thus to win new customers for our products.As part of the Polish brand promotion, we will present the following products:malate, Frutitu nectar, sugary jams, preserved peas.The main components of our products, i.e. the fruit and vegetables of our products, come from the Polish growers with whom we have a long history of cooperation.By way of an analysis of export directions, we considered that China is the most forward-looking market for us, and that South Africa and the UAE (which are important from the point of view of the entire geographic regions — Middle East and South Africa) will be the most forward-looking market.The objective will be achieved through promotion measures:1.SIAL CHINA, Shanghai (2017 and 2018);2.Participation in Africa’s BIG 7, Johannesburg (June 2018);3.Participation at the Gulfood Dubai (February 2017 and 2018);4.Attendance at the SIAL Paris fair (October 2018);5.Participation at the Anaga Cologne Fair (October 2017).The costs relating to the rent of the exhibition area, the construction of the stand, the costs of registration fees, registration in the catalogue, maintenance, the carriage of items and the staff of the company who will represent the Applicant will be eligible.In addition, we intend to organise two individual economic missions — to China and the United Arab Emirates.The programme will complement the purchase of a mandatory advisory service within the selected prospective market and develop and prepare promotional materials such as catalogues, leaflets and a promotional film.There will be purchased decorative elements in line with the visualisation of the Polish economy, as well as the necessary translations for the website.The project will run from 05.08.2016 to 31.12.2018.The tasks foreseen in the project are in line with (English) / rank
Normal rank
 

Revision as of 13:04, 14 October 2020

Project in Poland financed by DG Regio
Language Label Description Also known as
English
The promotion and internationalisation of the product brands of the firm “JAMAR” of Szczepacognac sp. j.
Project in Poland financed by DG Regio

    Statements

    country
    Poland
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    EU contribution
    464,081.25 zloty
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    111,379.5 Euro
    exchange rate to Euro
    0.24 Euro
    point in time
    13 January 2020
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    budget
    928,162.5 zloty
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    222,759.0 Euro
    exchange rate to Euro
    0.24 Euro
    point in time
    13 January 2020
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    co-financing rate
    50.0 percent
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    start time
    5 August 2016
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    end time
    31 December 2018
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    beneficiary name (string)
    ZAKŁAD PRODUKCJI SPOZYWCZEJ "JAMAR" SZCZEPANIAK SPÓŁKA JAWNA
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    beneficiary
    Q2513717
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    summary
    Numer_referencyjny_programu_pomocowego: SA 42799(2015/X) Przeznaczenie_pomocy_publicznej:_art.19 Celem projektu będzie zwiększenie obecności firmy na rynkach zagranicznych, a tym samym pozyskanie nowych klientów dla oferowanych przez nas produktów. W ramach promocji polskiej marki zaprezentujemy następujące produkty: mus jabłkowy, nektaty Frutitu, wysoko słodzone dżemy, groszek konserwowy. Główne składniki naszych produktów czyli warzywa i owoce do naszych wyrobów pochodzą od polskich plantatorów, z którymi związani jesteśmy wieloletnią współpracą. W drodze analizy kierunków eksportowych uznaliśmy, iż najbardziej perspektywicznym dla nas rynkiem będą Chiny, a rynkami dodatkowymi RPA i ZEA (które są ważne z punktu widzenia całych regionów geograficznych - Bliskiego Wschodu i Afryki Południowej). Cel zostanie osiągnięty poprzez działania promocyjne: 1. Udział w targach SIAL CHINY, Szanghaj (edycja 2017 i 2018); 2. Udział w targach Africa’s BIG 7, Johannesburg (czerwiec 2018); 3. Udział w targach Gulfood Dubaj (luty 2017 i 2018); 4. Udział w targach SIAL Paris (październik 2018); 5. Udział w targach ANUGA Kolonia (październik 2017). W ramach targów kwalifikowane będą koszty wynajęcia powierzchni wystawienniczej, zabudowy stoiska, koszty opłat rejestracyjnych, wpisu do katalogu, obsługi technicznej, przewozu eksponatów oraz delegacje pracowników firmy którzy będą reprezentować Wnioskodawcę. Ponadto zamierzamy zorganizować dwie indywidualne misje gospodarcze - do Chin i Zjednoczonych Emiratów Arabskich. Program uzupełni zakupienie obowiązkowej usługi doradczej w ramach wybranego rynku perspektywicznego oraz opracowanie i przygotowanie materiałów promocyjnych w postaci m.in. katalogów, ulotek, filmu promocyjnego. Zakupione zostaną elementy dekoracyjne zgodne z wizualizacją Marki Polskiej Gospodarki oraz niezbędne tłumaczenia na stronę www. Projekt będzie realizowany w okresie 05.08.2016 - 31.12.2018. Przewidziane w projekcie do realizacji zadania są zgodne (Polish)
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    Identifiers

    Polish Kohesio ID
    POIR.03.03.03-24-0021/16
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