Promotion and internationalisation on the South African market of KABISA produced by Mutalo Group. (Q83056): Difference between revisions
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(Removed claim: summary (P836): Reference_reference_programme_aids:SA 42799 (2015/X) A publication_aid _public: _Article 19 The project consists of the introduction and dissemination of the KABIS brand on the South African market and the increase in the customer base for the product that we offer.The result will be an increase in export turnover and the establishment of new trade relations.A project within the sectoral promotion programme for Poland of Food Specialities.The...) |
(Created claim: summary (P836): Reference number of the aid programme: SA 42799(2015/X) Purpose of public aid:_Art.19 The project consists of introducing and popularising the KABISA brand on the South African market and increasing the customer base for the product we offer. The result will be an increase in export trade and the establishment of new trade contacts. Project within the framework of the industry programme of promotion of Polish Food Specialties. The applicant will...) |
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Reference number of the aid programme: SA 42799(2015/X) Purpose of public aid:_Art.19 The project consists of introducing and popularising the KABISA brand on the South African market and increasing the customer base for the product we offer. The result will be an increase in export trade and the establishment of new trade contacts. Project within the framework of the industry programme of promotion of Polish Food Specialties. The applicant will present KABISA’s energy drink produced in Poland.The aim will be achieved through the implemented promotional activities in the indicated prospective market.In addition, activities will be carried out on other markets through participation in trade fairs in Germany, France, China and the United Arab Emirates. It will be possible to achieve the objective by implementing the following actions:1. Participation in trade fairs – Africa Big 7 (South Africa 2019), Sial China (China2019), Gulfood (ZEA 2019), Sial Paris (France 2018), Anuga (Germany 2019); 2. Participation in individual economic missions to the South African market.3. The provision of training and advisory services aimed at approximating the specificities of the forward market;4. Promotional activities including the preparation and translation of websites, production and broadcasting of advertising spots, preparation of promotional materials and activities in electronic and traditional media.The target market was dictated by the desire to intensify trade in the new South African market, benefiting from great success in promotion and sales of KABISY in sub-Saharan Africa. These activities are the realisation of a long-term strategy of the company, which assumes the continuous development and introduction of products in new foreign markets while strengthening position on the markets already acquired. The company has experience in exporting to African markets which will allow for a smooth implementation of the project.The project will be financed from the middle of the project (English) | |||||||||||||||
| Property / summary: Reference number of the aid programme: SA 42799(2015/X) Purpose of public aid:_Art.19 The project consists of introducing and popularising the KABISA brand on the South African market and increasing the customer base for the product we offer. The result will be an increase in export trade and the establishment of new trade contacts. Project within the framework of the industry programme of promotion of Polish Food Specialties. The applicant will present KABISA’s energy drink produced in Poland.The aim will be achieved through the implemented promotional activities in the indicated prospective market.In addition, activities will be carried out on other markets through participation in trade fairs in Germany, France, China and the United Arab Emirates. It will be possible to achieve the objective by implementing the following actions:1. Participation in trade fairs – Africa Big 7 (South Africa 2019), Sial China (China2019), Gulfood (ZEA 2019), Sial Paris (France 2018), Anuga (Germany 2019); 2. Participation in individual economic missions to the South African market.3. The provision of training and advisory services aimed at approximating the specificities of the forward market;4. Promotional activities including the preparation and translation of websites, production and broadcasting of advertising spots, preparation of promotional materials and activities in electronic and traditional media.The target market was dictated by the desire to intensify trade in the new South African market, benefiting from great success in promotion and sales of KABISY in sub-Saharan Africa. These activities are the realisation of a long-term strategy of the company, which assumes the continuous development and introduction of products in new foreign markets while strengthening position on the markets already acquired. The company has experience in exporting to African markets which will allow for a smooth implementation of the project.The project will be financed from the middle of the project (English) / rank | |||||||||||||||
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| Property / summary: Reference number of the aid programme: SA 42799(2015/X) Purpose of public aid:_Art.19 The project consists of introducing and popularising the KABISA brand on the South African market and increasing the customer base for the product we offer. The result will be an increase in export trade and the establishment of new trade contacts. Project within the framework of the industry programme of promotion of Polish Food Specialties. The applicant will present KABISA’s energy drink produced in Poland.The aim will be achieved through the implemented promotional activities in the indicated prospective market.In addition, activities will be carried out on other markets through participation in trade fairs in Germany, France, China and the United Arab Emirates. It will be possible to achieve the objective by implementing the following actions:1. Participation in trade fairs – Africa Big 7 (South Africa 2019), Sial China (China2019), Gulfood (ZEA 2019), Sial Paris (France 2018), Anuga (Germany 2019); 2. Participation in individual economic missions to the South African market.3. The provision of training and advisory services aimed at approximating the specificities of the forward market;4. Promotional activities including the preparation and translation of websites, production and broadcasting of advertising spots, preparation of promotional materials and activities in electronic and traditional media.The target market was dictated by the desire to intensify trade in the new South African market, benefiting from great success in promotion and sales of KABISY in sub-Saharan Africa. These activities are the realisation of a long-term strategy of the company, which assumes the continuous development and introduction of products in new foreign markets while strengthening position on the markets already acquired. The company has experience in exporting to African markets which will allow for a smooth implementation of the project.The project will be financed from the middle of the project (English) / qualifier | |||||||||||||||
point in time: 14 October 2020
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Revision as of 13:00, 14 October 2020
Project in Poland financed by DG Regio
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Promotion and internationalisation on the South African market of KABISA produced by Mutalo Group. |
Project in Poland financed by DG Regio |
Statements
335,240.0 zloty
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394,400.0 zloty
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85.0 percent
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1 June 2018
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31 December 2019
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MUTALO GROUP SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ
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Numer_referencyjny_programu_pomocowego: SA 42799(2015/X) Przeznaczenie_pomocy_publicznej:_art.19 Projekt polega na wprowadzeniu i spopularyzowaniu marki KABISA na rynku Republiki Południowej Afryki oraz zwiększeniu bazy klientów dla oferowanego przez nas produktu. Rezultatem będzie zwiększenie obrotu eksportowego oraz nawiązanie nowych kontaktów handlowych. Projekt w ramach branżowego programu promocji Polski Specjalności Żywnościowych. Wnioskodawca będzie prezentować produkowany w Polsce napój energetyczny KABISA.Cel zostanie osiągnięty za pośrednictwem realizowanych działań promocyjnych na wskazanym rynku perspektywicznym Ponadto działania zostaną przeprowadzone również na innych rynkach za pośrednictwem udziału w targach w Niemczech, Francji, Chinach oraz Zjednoczonych Emiratów Arabskich. Osiągnięcie założonego celu będzie możliwe poprzez wdrożenie następujących działań:1. Udział w targach - Africa Big 7 (RPA 2019), Sial China (Chiny2019), Gulfood (ZEA 2019), Sial Paris (Francja 2018), Anuga (Niemcy 2019); 2. Udział w indywidualnych misjach gospodarczych na rynek RPA.3. Realizację usług szkoleniowych i doradczych, których celem będzie przybliżenie specyfiki rynku perspektywicznego;4. Działania promocyjne obejmujące m.in przygotowanie i tłumaczenia strony www, wykonanie i emisja spotów reklamowych, przygotowanie materiałów promocyjnych oraz działania w mediach elektronicznych i tradycyjnych.Wybo´r rynku docelowego został podyktowany che?cia? zintensyfikowania obroto´w handlowych na nowym rynku RPA, korzystając z duz˙ego sukcesu w promocji i sprzedaz˙y KABISY na rynkach Afryki Subsaharyjskiej. Niniejsze działania stanowia? realizacje? długofalowej strategii firmy, kto´ra zakłada stały rozwo´j i wprowadzanie produkto´w na nowych rynkach zagranicznych przy jednoczesnym wzmacnianiu pozycji na rynkach juz˙ zdobytych. Firma posiada dos´wiadczenie w eksporcie na rynki afrykańskie co pozwoli na sprawna? realizacje? projektu.Projekt be?dzie sfinansowany ze s´rodko´w wł (Polish)
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Reference number of the aid programme: SA 42799(2015/X) Purpose of public aid:_Art.19 The project consists of introducing and popularising the KABISA brand on the South African market and increasing the customer base for the product we offer. The result will be an increase in export trade and the establishment of new trade contacts. Project within the framework of the industry programme of promotion of Polish Food Specialties. The applicant will present KABISA’s energy drink produced in Poland.The aim will be achieved through the implemented promotional activities in the indicated prospective market.In addition, activities will be carried out on other markets through participation in trade fairs in Germany, France, China and the United Arab Emirates. It will be possible to achieve the objective by implementing the following actions:1. Participation in trade fairs – Africa Big 7 (South Africa 2019), Sial China (China2019), Gulfood (ZEA 2019), Sial Paris (France 2018), Anuga (Germany 2019); 2. Participation in individual economic missions to the South African market.3. The provision of training and advisory services aimed at approximating the specificities of the forward market;4. Promotional activities including the preparation and translation of websites, production and broadcasting of advertising spots, preparation of promotional materials and activities in electronic and traditional media.The target market was dictated by the desire to intensify trade in the new South African market, benefiting from great success in promotion and sales of KABISY in sub-Saharan Africa. These activities are the realisation of a long-term strategy of the company, which assumes the continuous development and introduction of products in new foreign markets while strengthening position on the markets already acquired. The company has experience in exporting to African markets which will allow for a smooth implementation of the project.The project will be financed from the middle of the project (English)
14 October 2020
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Identifiers
POIR.03.03.03-06-0002/18
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