READ TOGETHER (Q723011): Difference between revisions
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(Created claim: summary (P836): CORPORATE COMMUNICATION VIA SOCIAL NETWORKS. COMPANIES NEED TO COMMUNICATE WITH THEIR OWN CUSTOMERS VIA SOCIAL MEDIA SUCH AS FACEBOOK AND TWITTER, NOT ONLY TO STRENGTHEN THEIR BRAND AND TO INCREASE THEIR PERCEPTION OF THE VALUE OF THEIR PRODUCTS, BUT ALSO TO MONITOR THE PULSE OF THEIR OWN BRAND RENPUTION.SOCIALLY, SUCH AS TWITTER AND FACEBOOK, TO SERVE AS A TWO-WAY COMMUNICATION BETWEEN CONSUMERS AND COMPANIES, BUT THE SIMPLIT DUAL USE OF THESE...) |
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Revision as of 16:24, 7 June 2020
Project in Italy financed by DG Regio
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | READ TOGETHER |
Project in Italy financed by DG Regio |
Statements
47,196.0 Euro
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47,196.0 Euro
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100.0 percent
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15 April 2019
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31 August 2020
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ISTITUTO TECNICO "BLAISE PASCAL"
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41°27'44.42"N, 15°32'35.02"E
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LA COMUNICAZIONE AZIENDALE ATTRAVERSO I SOCIAL. LE AZIENDE HANNO BISOGNO DI COMUNICARE CON I PROPRI CLIENTI ATTRAVERSO SOCIAL COME FACEBOOK E TWITTER NON SOLO PER RAFFORZARE IL PROPRIO BRAND E INCREMENTARE LA PERCEZIONE DI VALORE DEI PRODOTTI MA ANCHE PER TASTARE COSTANTEMENTE IL POLSO DELLA PROPRIA BRAND REPUTATION.SOCIAL COME TWITTER E FACEBOOK CONSENTONO UNA COMUNICAZIONE BIDIREZIONALE TRA CONSUMATORI E AZIENDE MA LA SEMPLICIT DUSO DI QUESTI CANALI NON DEVE FAR PENSARE ALLE AZIENDE CHE IL LORO USO SIA BANALE.NELLA GESTIONE DEI SOCIAL IMPORTANTE AVVALERSI DI CONSULENTI ESPERTI IN COMUNICAZIONE E WEB MAKETING POICH IL LORO IMPIEGO CONSENTE DI GESTIRE LA COMUNICAZIONE AZIENDAMERCATO SEGUENDO I DETTAMI DEL MARKETING RELAZIONALE.COMUNICARE ATTRAVERSO CANALI COME FACEBOOK E TWITTER CARATTERIZZATI DA TEMPI DI LATENZA MOLTO BREVE RICHIEDE IMPEGNO CURA NELLE RISPOSTE PRESENZA COSTANTE E IN DEFINITIVA TEMPO E DENARO DA INVESTIRE.LA COMUNICAZIONE COMMERCIALE ATTRAVERSO I SOCIAL PU AVVENIRE IN (Italian)
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CORPORATE COMMUNICATION VIA SOCIAL NETWORKS. COMPANIES NEED TO COMMUNICATE WITH THEIR OWN CUSTOMERS VIA SOCIAL MEDIA SUCH AS FACEBOOK AND TWITTER, NOT ONLY TO STRENGTHEN THEIR BRAND AND TO INCREASE THEIR PERCEPTION OF THE VALUE OF THEIR PRODUCTS, BUT ALSO TO MONITOR THE PULSE OF THEIR OWN BRAND RENPUTION.SOCIALLY, SUCH AS TWITTER AND FACEBOOK, TO SERVE AS A TWO-WAY COMMUNICATION BETWEEN CONSUMERS AND COMPANIES, BUT THE SIMPLIT DUAL USE OF THESE CHANNELS MUST NOT GIVE A IMPRESSION TO COMPANIES THAT THEIR USE IS BANALE.IN THE MANAGEMENT OF THE SOCIAL IMPORTANCE OF COMMUNICATION AND WEB MARKETING THROUGH CHANNELS SUCH AS FACEBOOK AND TWITTER THAT ARE CHARACTERISED BY A VERY SHORT LATENCY TIME, WHICH REQUIRES CAREFUL ATTENTION IN THE REPLIES THAT ARE CONSTANT AND IN THE LIGHT OF TIME AND MONEY FROM INSTALLATION COMMERCIAL COMMUNICATION VIA SOCIAL MEDIA IN THE FOLLOWING CASES: (English)
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Identifiers
G78H19000070007
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