UNESCO Sites Across the Channel (Q4298416): Difference between revisions
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Revision as of 13:19, 17 June 2022
Project Q4298416 in France, United Kingdom
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | UNESCO Sites Across the Channel |
Project Q4298416 in France, United Kingdom |
Statements
835,755.6 Euro
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1,211,240.0 Euro
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69.0 percent
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1 October 2020
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30 June 2023
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Syndicat mixte du Parc naturel régional d’Armorique
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49°51'35.82"N, 2°16'47.17"E
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50°45'4.18"N, 1°48'1.55"E
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50°39'2.20"N, 1°13'0.30"W
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51°10'20.21"N, 0°58'9.23"E
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48°17'37.03"N, 4°10'39.97"W
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The Covid-19 crisis raised awareness internationally of the growing desire for access to nature, an essential need, which can be seen from people returning to green values, the desire for large open spaces and local travel (Tourism Review, 2020). The tourist industry is no exception to this new trend, and post-covid-19 tourism is a huge opportunity for natural sites across the Channel. The USAC project fits this context well: it aims to develop an unprecedented nature tourism offer in 4 pilot sites in the English Channel (PNRA, PNR CMO, KD AONB, IW AONB), by meeting the specific objective 3.1 of the programme. In the long term, the project will provide € 780 million for a sustainable economy and maintain 80 jobs in the tourism sector. Cross-border cooperation is essential to create a group of visible and coherent "nature" destinations on a European / global scale. This project is unparalleled elsewhere in the world, it is enabled thanks to the experience of the partners involved and will generate a multiplier effect within 5 years across the Channel. The project pilot sites are managed by 2 Regional Natural Parks in France (PNRA, PNR CMO) and 2 Areas of Outstanding Natural Beauty in England (KD AONB and IW AONB). For many years, these organisations have been recognized for their skills in tourist development (strong ties with the regions, authorities, state, tourist boards...). The sites share many challenges: they are visited in large numbers, with 26 million visitors per year and bear UNESCO labels (PNRA, PNR CMO, IW AONB) or are at the project stage (KD AONB, PNR CMO) with high added value. This tourism dynamic has grown significantly and will continue in the years to come, with the Covid-19 crisis acting as an accelerator. It is therefore crucial that the sites begin to prepare for the impact of this, while preserving their natural capital. Nature reserves therefore appear to be the ideal spaces in which to develop sustainable tourism. At the end of the project, the 4 pilot sites will have become sites of important economical added value and recognised as sustainable tourism development models, through 3 key outputs: 1/ Development of the attractiveness of pilot sites through enterprising marketing strategies (2.6 million new visitors in the FCE area by the end of the project). 2/ Creation of innovative, profitable and sustainable tourism to meet demands and the current trend (need for nature, search for outdoor activities and local tourism). 3/ Implementation of a promising new sustainable and economically viable tourism model for future generations that can be transferred across the FCE area and beyond = a sustainable legacy through the network development of 11 new cross-Channel UNESCO sites. (English)
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