SME export and internationalisation campaign (Q3811077): Difference between revisions
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The communication company targets small and very small businesses, businesses that do not dare to start exporting. The communication campaign aims to encourage such businesses to dare to export and internationalise. The campaign is implemented through a storytelling approach and inspiring real examples of truly micro-enterprises that have started exporting with EU funding and are now available even in remote areas such as South Africa or Japan. The aim of the communication campaign is to form a perception that the Lithuanian and small and medium-sized business product can be interesting for foreign markets, while informing about export opportunities. The campaign produced 10 short films that will reveal the success stories of exports from different sectors and activities, and how important it is for companies to prepare for new challenges in time, how important investments in human capital and corporate social responsibility are, how exceptional and marketable products and consumer experiences are created, what marketing strategies have helped to expand export volumes, and how support from EU structural funds helps companies operate sustainably and efficiently. (English) | |||||||||||||||
| Property / summary: The communication company targets small and very small businesses, businesses that do not dare to start exporting. The communication campaign aims to encourage such businesses to dare to export and internationalise. The campaign is implemented through a storytelling approach and inspiring real examples of truly micro-enterprises that have started exporting with EU funding and are now available even in remote areas such as South Africa or Japan. The aim of the communication campaign is to form a perception that the Lithuanian and small and medium-sized business product can be interesting for foreign markets, while informing about export opportunities. The campaign produced 10 short films that will reveal the success stories of exports from different sectors and activities, and how important it is for companies to prepare for new challenges in time, how important investments in human capital and corporate social responsibility are, how exceptional and marketable products and consumer experiences are created, what marketing strategies have helped to expand export volumes, and how support from EU structural funds helps companies operate sustainably and efficiently. (English) / rank | |||||||||||||||
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| Property / summary: The communication company targets small and very small businesses, businesses that do not dare to start exporting. The communication campaign aims to encourage such businesses to dare to export and internationalise. The campaign is implemented through a storytelling approach and inspiring real examples of truly micro-enterprises that have started exporting with EU funding and are now available even in remote areas such as South Africa or Japan. The aim of the communication campaign is to form a perception that the Lithuanian and small and medium-sized business product can be interesting for foreign markets, while informing about export opportunities. The campaign produced 10 short films that will reveal the success stories of exports from different sectors and activities, and how important it is for companies to prepare for new challenges in time, how important investments in human capital and corporate social responsibility are, how exceptional and marketable products and consumer experiences are created, what marketing strategies have helped to expand export volumes, and how support from EU structural funds helps companies operate sustainably and efficiently. (English) / qualifier | |||||||||||||||
point in time: 1 February 2022
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Revision as of 17:19, 1 February 2022
Project Q3811077 in Lithuania
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | SME export and internationalisation campaign |
Project Q3811077 in Lithuania |
Statements
18,189.0 Euro
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19,472.22 Euro
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93.41 percent
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19 April 2021
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30 April 2022
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Vilniaus prekybos, pramonės ir amatų rūmai
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01100
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Komunikacijos kompanija nukreipta į mažas ir labai mažas įmones, verslus, kurie nedrįsta pradėti eksportuoti. Komunikacijos kampanija siekiama paskatinti tokius verslus išdrįsti pradėti eksportuoti, siekti tarptautiškumo. Kampanija įgyvendinama pasitelkus itin populiarų (angl. storytelling) metodą ir įkvepiančius realius pavyzdžius tikrai labai mažų įmonių, kurios pasinaudojusios ES finansavimu pradėjo eksportuoti ir dabar jų produkciją galima įsigyti net tokiuose tolimuose kraštuose kaip Pietų Afrikos Respublika ar Japonija. Komunikacijos kampanijos tikslas – formuoti suvokimą, kad lietuviškas bei smulkaus ir vidutinio verslo produktas gali būti įdomus ir užsienio rinkoms, kartu informuoti apie eksporto galimybes. Kampanijos metu sukurta 10 trumpametražių filmukų, kurie atskleis skirtingų sektorių ir skirtingų veiklų įmonių eksporto sėkmės istorijas ir kaip svarbu įmonėms laiku pasiruošti naujiems iššūkiams, kokios yra svarbios investicijos į žmogiškąjį kapitalą ir įmonės socialinė atsakomybė, kaip sukuriami išskirtiniai ir pasaulinėje rinkoje paklausūs produktai bei vartotojų patirtys, kokios rinkodaros strategijos padėjo išplėsti eksporto apimtis ir kaip ES struktūrinių fondų parama padeda įmonėms tvariai bei efektyviai veikti. (Lithuanian)
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The communication company targets small and very small businesses, businesses that do not dare to start exporting. The communication campaign aims to encourage such businesses to dare to export and internationalise. The campaign is implemented through a storytelling approach and inspiring real examples of truly micro-enterprises that have started exporting with EU funding and are now available even in remote areas such as South Africa or Japan. The aim of the communication campaign is to form a perception that the Lithuanian and small and medium-sized business product can be interesting for foreign markets, while informing about export opportunities. The campaign produced 10 short films that will reveal the success stories of exports from different sectors and activities, and how important it is for companies to prepare for new challenges in time, how important investments in human capital and corporate social responsibility are, how exceptional and marketable products and consumer experiences are created, what marketing strategies have helped to expand export volumes, and how support from EU structural funds helps companies operate sustainably and efficiently. (English)
1 February 2022
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T. Kosciuškos g. 30, Vilnius
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Identifiers
12.0.1-CPVA-K-204-02-0045
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