Development of an innovative data engine adserver for the originator mobile advertising industry (Q94408): Difference between revisions
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(Created claim: summary (P836): The project focuses on the implementation of industrial research and development in order to develop an innovative international solution for marketing and mobile advertising. The applicant will focus on the development of a substantially modified product (an IT user adserver based on the originator of the data and equipped with unique functionality). In order to develop an innovative product, copyright matching algorithms will be used. (Adserve...) |
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| Property / summary | |||
The project focuses on the implementation of industrial research and development in order to develop an innovative international solution for marketing and mobile advertising. The applicant will focus on the development of a substantially modified product (an IT user adserver based on the originator of the data and equipped with unique functionality). In order to develop an innovative product, copyright matching algorithms will be used. (Adserver) — IT system for the issuance and management of online advertising campaigns, as well as reporting and analysis of campaign results. Name created from the combination of two words: ad (advertisement) and server. — https://pl.wikipedia.org/wiki/Adserwer). How does it work? When the user enters a website (in our case on a mobile internet site or uses a mobile app, it/them is in contact with Adserver and issues advertising according to the objective of the campaign. Do you think it’s easy? Yes, as far as the basic functionality is concerned. In fact, the issue is becoming increasingly complex. Progress in the operation and functionality of the adservers is in the dynamic phase of development. (English) | |||
| Property / summary: The project focuses on the implementation of industrial research and development in order to develop an innovative international solution for marketing and mobile advertising. The applicant will focus on the development of a substantially modified product (an IT user adserver based on the originator of the data and equipped with unique functionality). In order to develop an innovative product, copyright matching algorithms will be used. (Adserver) — IT system for the issuance and management of online advertising campaigns, as well as reporting and analysis of campaign results. Name created from the combination of two words: ad (advertisement) and server. — https://pl.wikipedia.org/wiki/Adserwer). How does it work? When the user enters a website (in our case on a mobile internet site or uses a mobile app, it/them is in contact with Adserver and issues advertising according to the objective of the campaign. Do you think it’s easy? Yes, as far as the basic functionality is concerned. In fact, the issue is becoming increasingly complex. Progress in the operation and functionality of the adservers is in the dynamic phase of development. (English) / rank | |||
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Revision as of 07:17, 6 March 2020
Project in Poland financed by DG Regio
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Development of an innovative data engine adserver for the originator mobile advertising industry |
Project in Poland financed by DG Regio |
Statements
1,509,697.1 zloty
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2,530,532.94 zloty
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70.72 percent
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30 June 2016
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31 December 2017
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"9 BITS" SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ
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51°7'34.7"N, 16°58'41.5"E
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Przedmiotem projektu jest realizacja badań przemysłowych i prac rozwojowych zmierzających do opracowania innowacyjnego na skalę międzynarodową rozwiązania z zakresu marketingu i reklamy mobilnej. Wnioskodawca będzie koncentrować się na opracowaniu zasadniczo zmienionego produktu (mulitnarzędzie informatyczne w postaci adserwera opartego o autorski silnik danych i wyposażonego w unikalne funkcjonalności). W celu opracowania innowacyjnego produktu, zastosowane zostaną autorskie algorytmy uzupełniania danych. (Adserwer (ang. adserver) – system informatyczny umożliwiający emisję i zarządzanie internetowymi kampaniami reklamowymi, a także raportowanie i analizę wyników kampanii. Nazwa utworzona z połączenia dwóch słów: ad (advertisement, ang. reklama) i serwer. - https://pl.wikipedia.org/wiki/Adserwer). Jak to działa? W momencie, kiedy użytkownik wchodzi na stronę internetową (w naszym przypadku na mobilną stronę internetową lub używa aplikacji mobilnych, zamieszczony na niej/nich skrypt kontaktuje się z Adserwer'em i emituje reklamę według założenia zleconej kampanii. Wydaje się proste? Tak, jeśli chodzi o podstawową funkcjonalność. W rzeczywistości zagadnienie jest coraz bardziej skomplikowane. Postęp w zakresie działania i funkcjonalności adserwerów właśnie wchodzi w fazę dynamicznego rozwoju. (Polish)
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The project focuses on the implementation of industrial research and development in order to develop an innovative international solution for marketing and mobile advertising. The applicant will focus on the development of a substantially modified product (an IT user adserver based on the originator of the data and equipped with unique functionality). In order to develop an innovative product, copyright matching algorithms will be used. (Adserver) — IT system for the issuance and management of online advertising campaigns, as well as reporting and analysis of campaign results. Name created from the combination of two words: ad (advertisement) and server. — https://pl.wikipedia.org/wiki/Adserwer). How does it work? When the user enters a website (in our case on a mobile internet site or uses a mobile app, it/them is in contact with Adserver and issues advertising according to the objective of the campaign. Do you think it’s easy? Yes, as far as the basic functionality is concerned. In fact, the issue is becoming increasingly complex. Progress in the operation and functionality of the adservers is in the dynamic phase of development. (English)
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Identifiers
RPDS.01.02.01-02-0021/15
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