Promotion of the product brands of TBM Sp. z o.o. and Marki Polska in Poland on foreign markets. (Q83766): Difference between revisions
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(Created claim: summary (P836): SA 42799 (2015/X) The applicant is planning to participate in the Polish food specialty industry programme.The project will consist of an undertaking’s participation in the 2 market events as an exhibitor and in two economic missions.Two of these events will be organised by a national information and promotional stand.Information and publicity measures are also planned (creation of a foreign website and printing of information materials).This wi...) |
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| Property / summary | |||
SA 42799 (2015/X) The applicant is planning to participate in the Polish food specialty industry programme.The project will consist of an undertaking’s participation in the 2 market events as an exhibitor and in two economic missions.Two of these events will be organised by a national information and promotional stand.Information and publicity measures are also planned (creation of a foreign website and printing of information materials).This will increase the competitiveness of the company and consequently increase the volume and value of exports of the company’s products to the selected target markets.The applicant has selected the market in Southeast Asia — Singapore and the Middle East — United Arab Emirates (UAE) as forward looking markets for itself.In addition, the promotion activities will be carried out in the following target markets:EU countries (The Netherlands, France).The applicant indicated 3 product groups:(1) cornchips and corn topping, (2) fried snacks and (3) salty fingers and puff straws, which are capable of competing effectively with other products in the same sector on the international market.The targeted markets have been selected in order to be characterised by certain common features:1.High quality product offered 2.Low turnover of suppliers 3.A high level of political stability and import policy 4.Relatively simple transport capacity 5.Known entry conditions 6.The high reputation of Polish products by the above-mentioned markets will increase the chances of success in the promotion of the Polish food industry and the fulfilment of the indicators set out in the application for funding.This will also contribute to the efficiency of public spending.The project will be financed entirely from the Applicant’s own resources generated by the former’s business activities. (English) | |||
| Property / summary: SA 42799 (2015/X) The applicant is planning to participate in the Polish food specialty industry programme.The project will consist of an undertaking’s participation in the 2 market events as an exhibitor and in two economic missions.Two of these events will be organised by a national information and promotional stand.Information and publicity measures are also planned (creation of a foreign website and printing of information materials).This will increase the competitiveness of the company and consequently increase the volume and value of exports of the company’s products to the selected target markets.The applicant has selected the market in Southeast Asia — Singapore and the Middle East — United Arab Emirates (UAE) as forward looking markets for itself.In addition, the promotion activities will be carried out in the following target markets:EU countries (The Netherlands, France).The applicant indicated 3 product groups:(1) cornchips and corn topping, (2) fried snacks and (3) salty fingers and puff straws, which are capable of competing effectively with other products in the same sector on the international market.The targeted markets have been selected in order to be characterised by certain common features:1.High quality product offered 2.Low turnover of suppliers 3.A high level of political stability and import policy 4.Relatively simple transport capacity 5.Known entry conditions 6.The high reputation of Polish products by the above-mentioned markets will increase the chances of success in the promotion of the Polish food industry and the fulfilment of the indicators set out in the application for funding.This will also contribute to the efficiency of public spending.The project will be financed entirely from the Applicant’s own resources generated by the former’s business activities. (English) / rank | |||
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Revision as of 09:45, 4 March 2020
Project in Poland financed by DG Regio
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Promotion of the product brands of TBM Sp. z o.o. and Marki Polska in Poland on foreign markets. |
Project in Poland financed by DG Regio |
Statements
70,320.0 zloty
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117,200.0 zloty
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60.0 percent
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1 May 2019
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31 December 2020
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TBM SP. Z O.O.
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SA 42799(2015/X) Wnioskodawca planuje wziąć udział w Programie promocji branży polskich specjalności żywnościowych. Realizacja projektu polegać będzie na uczestnictwie przedsiębiorstwa w 2 wydarzeniach targowych jako wystawcy oraz w dwóch misjach gospodarczych. Na dwóch z tych wydarzeń będzie zorganizowane narodowe stoisko informacyjno - promocyjne. Zaplanowano również działania informacyjno-promocyjne (stworzenie obcojęzycznej strony internetowej oraz wydruk materiałów informacyjnych). Powyższe działania wpłyną na wzrost konkurencyjności przedsiębiorstwa, a w konsekwencji na wzrost wolumenu i wartości eksportu produktów firmy na wybrane rynki docelowe. Wnioskodawca jako perspektywiczne dla siebie rynki wybrał rynek Azji Południowo - Wschodniej - Singapur oraz Bliski Wschód - Zjednoczone Emiraty Arabskie (ZEA). Ponadto działania promocyjne będą prowadzone na następujących rynkach docelowych: kraje UE (Holandia, Francja). Wnioskodawca wskazał 3 grupy produktowe: 1) chrupki kukurydziane i popcorn, 2) przekąski smażone oraz 3) paluszki słone i słomka ptysiowa, które są zdolne skutecznie konkurować z innymi produktami z tej samej branży występującymi na rynku międzynarodowym. Rynki docelowe zostały wybrane w taki sposób aby charakteryzowały się one pewnymi cechami wspólnymi: 1. Wysoko ceniona jakość oferowanego produktu 2. Niska rotacja dostawców 3. Wysoki stopień stabilności politycznej i polityki importowej 4. Względnie proste możliwości transportu 5. Znane warunki wejścia na rynek 6. Wysoka renoma polskich produktów Wybierając wyżej wskazane rynki Wnioskodawca zwiększy szanse na osiągnięcie sukcesu w promocji polskiej branży spożywczej oraz spełnienie wskaźników zakładanych we wniosku o dofinansowanie. Przyczyni się to również do uzyskania efektywności wydatkowania środków publicznych. Realizacja projektu będzie w całości finansowana ze środków własnych Wnioskodawcy generowanych z tytułu prowadzenia dotychczasowej działalności gospodarczej. (Polish)
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SA 42799 (2015/X) The applicant is planning to participate in the Polish food specialty industry programme.The project will consist of an undertaking’s participation in the 2 market events as an exhibitor and in two economic missions.Two of these events will be organised by a national information and promotional stand.Information and publicity measures are also planned (creation of a foreign website and printing of information materials).This will increase the competitiveness of the company and consequently increase the volume and value of exports of the company’s products to the selected target markets.The applicant has selected the market in Southeast Asia — Singapore and the Middle East — United Arab Emirates (UAE) as forward looking markets for itself.In addition, the promotion activities will be carried out in the following target markets:EU countries (The Netherlands, France).The applicant indicated 3 product groups:(1) cornchips and corn topping, (2) fried snacks and (3) salty fingers and puff straws, which are capable of competing effectively with other products in the same sector on the international market.The targeted markets have been selected in order to be characterised by certain common features:1.High quality product offered 2.Low turnover of suppliers 3.A high level of political stability and import policy 4.Relatively simple transport capacity 5.Known entry conditions 6.The high reputation of Polish products by the above-mentioned markets will increase the chances of success in the promotion of the Polish food industry and the fulfilment of the indicators set out in the application for funding.This will also contribute to the efficiency of public spending.The project will be financed entirely from the Applicant’s own resources generated by the former’s business activities. (English)
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Identifiers
POIR.03.03.03-26-0004/19
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