Jr CzK 2020-2021 — Mini Witch (Q3276922): Difference between revisions
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(Created claim: summary (P836): Based on our hypothesis that despite the demand, the market lacks the supply of local, organic fashion for children and adolescents, that there is also a lack of clothing, which does not determine the child’s stereotyped sexual role and that it is easier for consumers to discard clothes than to maintain or repair them, we designed the following rešitve:Oblikovali and launched a new product, Mini Čarovnica T-shirts, which is intended for children...) |
(Changed label, description and/or aliases in en: translated_label) |
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Jr CzK 2020-2021 — Mini Witch | |||
Revision as of 09:46, 19 October 2021
Project Q3276922 in Slovakia
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Jr CzK 2020-2021 — Mini Witch |
Project Q3276922 in Slovakia |
Statements
15,000.0 Euro
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1 January 2020
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31 December 2021
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VIDEC JANJA S.P.
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46°12'53.10"N, 15°23'39.26"E
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3230
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Na podlagi naše hipoteze, da kljub povpraševanju, na trgu primanjkuje ponudbe lokalne proizvedene, ekološke mode za otroke in mladostnike, da ravno tako primanjkuje ponudbe oblačil, ki otroka ne determinira glede na stereotipno spolno vlogo in da je potrošnikom oblačila lažje zavreči, kot jih vzdrževati oz. popravljati, smo znotraj ekipe zasnovali naslednje rešitve:Oblikovali in lansirali smo nov produkt, majice Mini Čarovnica, ki je namenjen otrokom in mladostnikom in ga preko odziva potencialnih strank preverili na trgu.Poleg novega produkta smo ob nakupu ponudili unikatno storitev, garancijo na izdelek, podobno, kot je to na voljo v industrijah kot je avtomobilska, bela tehnika ipd., v tekstilni industriji pa česa podobnega še nismo zasledili. Zaradi vpliva hitre mode je na tem področju splošno uveljavljeno prepričanje, da so oblačila potrošni material, ki ga po nekaj nošenjih zavržemo. S svojo storitvijo želimo ozaveščati o problematičnem odnosu do oblačil, ga preoblikovati in postaviti temelje novi praksi, bolj ekološko ozaveščenega delovanja.Majice je oblikovala modna oblikovalka Janja Videc. Gre za minimalističen slog v monokromatični barvni lestvici, ki otroka ne determinira glede stereotipne spolne vloge, poudarek pa je na potiskih, ki se navezujejo na arhetip čarovnice in na šamansko - pogansko tradicijo naših prednikov, ki jo oblikovalka že več let raziskuje in vpleta v svoje ustvarjanje. Za tiste, ki se s tematiko ne poistovetijo, so na voljo tudi majice brez potiskov.Majice so pod vodstvom Tine Gracer izdelali v družinskem podjetju LANABe v Celju, ki ima za seboj več kot 35 let tradicije na področju proizvodnje tekstilnih izdelkov. Uporabili smo ekološki bombaž s certifikatom GOTS (Global Organic Textile Standard), ki predstavlja najvišji standard kontrole nad predelavo ekoloških materialov.Koncept vsebinskega marketinga, p.r. strategije in komunikacije s kupci, ki temelji na ozaveščanju skozi vsebine, je prevzel Anže Frantar.Za fotografije produ (Slovenian)
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Based on our hypothesis that despite the demand, the market lacks the supply of local, organic fashion for children and adolescents, that there is also a lack of clothing, which does not determine the child’s stereotyped sexual role and that it is easier for consumers to discard clothes than to maintain or repair them, we designed the following rešitve:Oblikovali and launched a new product, Mini Čarovnica T-shirts, which is intended for children and adolescents and checked it on the market through the response of potential customers.In addition to the new product, we offered a unique service, a warranty on a product similar to that available in industries such as automotive, white, etc., but in the textile industry we have not seen anything similar. Due to the influence of fast fashion, it is widely believed that clothing is a consumable material that is discarded after a few wears. With our service, we want to raise awareness of the problematic attitude towards clothing, transform it and lay the foundations for new practice, more ecologically aware activities.Majice was designed by fashion designer Janja Videc. It is a minimalist style in a monochromatic color scale, which does not determine the child’s stereotypical gender role, and the emphasis is on the pushes that relate to the archetype of witches and the Shaman-Pgan tradition of our ancestors, which the designer has been researching and implicated in her creation for many years. For those who do not identify with the topic, T-shirts without pushes are also available. Under the leadership of Tina Gracer, the Mayans were made in the family company LANABe in Celje, which has more than 35 years of tradition in the production of textile products. We used organic cotton with the GOTS (Global Organic Textile Standard) certificate, which represents the highest standard of control over the processing of organic materials.The concept of content marketing, p.r.s. strategy and communication with customers, based on awareness-raising through content, was taken over by Anže Frantar. (English)
19 October 2021
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Identifiers
OP20.06803
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