Q2688126 (Q2688126): Difference between revisions
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(Created claim: summary (P836): SA 42799(2015/X) The project is aimed at promoting competitive products offered by ASM Company in the new prospective market: furniture with modern, simple and futuristic design (module) or classic (stand-up site, hanging display, RTV table, shelf, chest of drawers) in a modern edition. For the promotion of selected products, a marketing campaign model was developed, based on participation in fairs as an exhibitor and as a visitor (taking part i...) |
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SA 42799(2015/X) The project is aimed at promoting competitive products offered by ASM Company in the new prospective market: furniture with modern, simple and futuristic design (module) or classic (stand-up site, hanging display, RTV table, shelf, chest of drawers) in a modern edition. For the promotion of selected products, a marketing campaign model was developed, based on participation in fairs as an exhibitor and as a visitor (taking part in an individual business mission to Germany), as well as extensive information and promotion activities. Selected Trade Fair Events: — on the prospective market in the USA (to attract customers from North America). These events will make it possible not only to follow new trends, but also to attract counterparties from forward-looking markets. — Trade fair in Poznań considered to be the top in the furniture industry in Europe – customers looking for the highest quality products. In addition, an economic mission to Germany will be carried out to conduct interviews with potential contractors at the IMM Cologne trade fair. Inf.-promotion activities will be key to the project. As part of this task, activities will be purchased to produce new catalogs, containing photos made for a professional session and advertising gadgets promoting the ASM brand logo. A specialised advisory service will also be purchased related to entering the prospective US market in the field of market research, selecting the target group of potential partners, defining the legal framework in force on the US market. Project financed from own resources and awarded grant. (English) | |||||||||||||||
| Property / summary: SA 42799(2015/X) The project is aimed at promoting competitive products offered by ASM Company in the new prospective market: furniture with modern, simple and futuristic design (module) or classic (stand-up site, hanging display, RTV table, shelf, chest of drawers) in a modern edition. For the promotion of selected products, a marketing campaign model was developed, based on participation in fairs as an exhibitor and as a visitor (taking part in an individual business mission to Germany), as well as extensive information and promotion activities. Selected Trade Fair Events: — on the prospective market in the USA (to attract customers from North America). These events will make it possible not only to follow new trends, but also to attract counterparties from forward-looking markets. — Trade fair in Poznań considered to be the top in the furniture industry in Europe – customers looking for the highest quality products. In addition, an economic mission to Germany will be carried out to conduct interviews with potential contractors at the IMM Cologne trade fair. Inf.-promotion activities will be key to the project. As part of this task, activities will be purchased to produce new catalogs, containing photos made for a professional session and advertising gadgets promoting the ASM brand logo. A specialised advisory service will also be purchased related to entering the prospective US market in the field of market research, selecting the target group of potential partners, defining the legal framework in force on the US market. Project financed from own resources and awarded grant. (English) / rank | |||||||||||||||
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| Property / summary: SA 42799(2015/X) The project is aimed at promoting competitive products offered by ASM Company in the new prospective market: furniture with modern, simple and futuristic design (module) or classic (stand-up site, hanging display, RTV table, shelf, chest of drawers) in a modern edition. For the promotion of selected products, a marketing campaign model was developed, based on participation in fairs as an exhibitor and as a visitor (taking part in an individual business mission to Germany), as well as extensive information and promotion activities. Selected Trade Fair Events: — on the prospective market in the USA (to attract customers from North America). These events will make it possible not only to follow new trends, but also to attract counterparties from forward-looking markets. — Trade fair in Poznań considered to be the top in the furniture industry in Europe – customers looking for the highest quality products. In addition, an economic mission to Germany will be carried out to conduct interviews with potential contractors at the IMM Cologne trade fair. Inf.-promotion activities will be key to the project. As part of this task, activities will be purchased to produce new catalogs, containing photos made for a professional session and advertising gadgets promoting the ASM brand logo. A specialised advisory service will also be purchased related to entering the prospective US market in the field of market research, selecting the target group of potential partners, defining the legal framework in force on the US market. Project financed from own resources and awarded grant. (English) / qualifier | |||||||||||||||
point in time: 7 July 2021
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Revision as of 14:23, 7 July 2021
Project Q2688126 in Poland
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | No label defined |
Project Q2688126 in Poland |
Statements
225,225.0 zloty
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300,300.0 zloty
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75.0 percent
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5 April 2019
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31 May 2021
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ASM SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ, SPÓŁKA KOMANDYTOWA
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53°15'28.8"N, 19°24'19.4"E
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SA 42799(2015/X) Projekt jest nakierowany na promocję na nowym rynku perspektywicznym oferowanych przez Spółkę ASM konkurencyjnych produktów: meblościanki wyróżniające się nowoczesnym, prostym i futurystycznym designem (modułowe) lub klasycznych (Witryna stojąca, witryna wisząca, stolik RTV, półka, komoda) w nowoczesnym wydaniu. Na potrzeby promocji wybranych produktów opracowano model kampanii marketingowej, oparty na udziale w targach jako wystawca oraz jako odwiedzający ( wzięcie udziału w indywidualnej misji gospodarczej do Niemiec), jak również poprowadzonych na szeroką skale działań informacyjno-promocyjnych. Wybrane Imprezy targowe: - na rynku perspektywicznym w USA ( dla pozyskania klientów z Ameryki Północnej). Imprezy te umożliwią nie tylko śledzenie nowych trendów, ale również pozyskanie kontrahentów z rynków perspektywicznych. - Targi w Poznaniu uważane za czołówkę w branży meblowej w Europie - klienci poszukujący produktów najwyższej, jakości. Ponadto zostanie odbyta misja gospodarcza do Niemiec, w celu przeprowadzenia rozmów z potencjalnymi kontrahentami podczas odbywających się targów IMM w Kolonii. Kluczowe dla projektu stanowić będą działania inf.-promocyjne. W ramach tego zadania, zostaną zakupione działania wyprodukowanie nowych katalogów, zawierających wykonane na profesjonalnej sesji zdjęcia oraz gadżety reklamowe promujące logo marki ASM. Zostanie również zakupiona specjalistyczna usługa doradcza związana z wejściem na perspektywiczny rynek USA w zakresie badania rynku, wyselekcjonowania grupy docelowej potencjalnych partnerów, określenia ram prawnych obowiązujących na rynku USA. Projekt finansowany ze środków własnych i przyznanej dotacji. (Polish)
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SA 42799(2015/X) The project is aimed at promoting competitive products offered by ASM Company in the new prospective market: furniture with modern, simple and futuristic design (module) or classic (stand-up site, hanging display, RTV table, shelf, chest of drawers) in a modern edition. For the promotion of selected products, a marketing campaign model was developed, based on participation in fairs as an exhibitor and as a visitor (taking part in an individual business mission to Germany), as well as extensive information and promotion activities. Selected Trade Fair Events: — on the prospective market in the USA (to attract customers from North America). These events will make it possible not only to follow new trends, but also to attract counterparties from forward-looking markets. — Trade fair in Poznań considered to be the top in the furniture industry in Europe – customers looking for the highest quality products. In addition, an economic mission to Germany will be carried out to conduct interviews with potential contractors at the IMM Cologne trade fair. Inf.-promotion activities will be key to the project. As part of this task, activities will be purchased to produce new catalogs, containing photos made for a professional session and advertising gadgets promoting the ASM brand logo. A specialised advisory service will also be purchased related to entering the prospective US market in the field of market research, selecting the target group of potential partners, defining the legal framework in force on the US market. Project financed from own resources and awarded grant. (English)
7 July 2021
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Identifiers
POIR.03.03.03-04-0035/19
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