Q2766904 (Q2766904): Difference between revisions
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(Changed an Item: import item from Greece) |
(Created claim: summary (P836): company needs fresh ideas about how to operate and compete in a marketing environment. The entrepreneur of this unit recognises the need for a more comprehensive and coherent approach that goes beyond traditional marketing visa applications. Three types of marketing will be implemented: Relations marketing aiming to create mutually satisfactory and long-term relationships between the main parties (customers, suppliers, partners) to develop and m...) |
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| Property / summary | |||||||||||||||
company needs fresh ideas about how to operate and compete in a marketing environment. The entrepreneur of this unit recognises the need for a more comprehensive and coherent approach that goes beyond traditional marketing visa applications. Three types of marketing will be implemented: Relations marketing aiming to create mutually satisfactory and long-term relationships between the main parties (customers, suppliers, partners) to develop and maintain business activity. Internal marketing focuses on the fact that marketing activities within the company are of the same or greater importance than similar activities carried out outside it. It makes no sense for the company to promise to provide high services if the unit’s staff are not ready to offer them. Finally, the marketing of social responsibility which emphasises the obligation of the unit to discover the needs, desires and interests of target markets and to offer the desired satisfaction, in a way more efficient and more effective than competitors, which maintains and promotes the well-being of the consumer and society. The main goal of marketing is to establish long-term partnership relationships with customers, to build trust relationships and to have a predicted increase in sales. The promotional actions in relation to the means of communication will be as follows 1. Internet: The company at the level of advertising and marketing will invest in advertising on the internet, on social networks. The Internet and social networks will be a key means of promotion. At the same time, the existence of a carefully designed internet website will become a distribution channel as it is now undeniable that more and more consumers are visiting the internet to save time and money. Therefore, the site should attract the potential customer, be easy to use and easily accessible, have a detailed description of the unit and products provided by the unit, plenty of photographic material, and useful links to the wider area. Once the website of this particular unit has been created, entries will be made on similar websites of high traffic to make it easy for the consumer to locate the business. Additional means and promotional movements: The unit will seek to be viewed over the Internet on the radio, etc. At the same time it will seek to be shown with outdoor advertisements on the island, but also through local radio. (English) | |||||||||||||||
| Property / summary: company needs fresh ideas about how to operate and compete in a marketing environment. The entrepreneur of this unit recognises the need for a more comprehensive and coherent approach that goes beyond traditional marketing visa applications. Three types of marketing will be implemented: Relations marketing aiming to create mutually satisfactory and long-term relationships between the main parties (customers, suppliers, partners) to develop and maintain business activity. Internal marketing focuses on the fact that marketing activities within the company are of the same or greater importance than similar activities carried out outside it. It makes no sense for the company to promise to provide high services if the unit’s staff are not ready to offer them. Finally, the marketing of social responsibility which emphasises the obligation of the unit to discover the needs, desires and interests of target markets and to offer the desired satisfaction, in a way more efficient and more effective than competitors, which maintains and promotes the well-being of the consumer and society. The main goal of marketing is to establish long-term partnership relationships with customers, to build trust relationships and to have a predicted increase in sales. The promotional actions in relation to the means of communication will be as follows 1. Internet: The company at the level of advertising and marketing will invest in advertising on the internet, on social networks. The Internet and social networks will be a key means of promotion. At the same time, the existence of a carefully designed internet website will become a distribution channel as it is now undeniable that more and more consumers are visiting the internet to save time and money. Therefore, the site should attract the potential customer, be easy to use and easily accessible, have a detailed description of the unit and products provided by the unit, plenty of photographic material, and useful links to the wider area. Once the website of this particular unit has been created, entries will be made on similar websites of high traffic to make it easy for the consumer to locate the business. Additional means and promotional movements: The unit will seek to be viewed over the Internet on the radio, etc. At the same time it will seek to be shown with outdoor advertisements on the island, but also through local radio. (English) / rank | |||||||||||||||
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| Property / summary: company needs fresh ideas about how to operate and compete in a marketing environment. The entrepreneur of this unit recognises the need for a more comprehensive and coherent approach that goes beyond traditional marketing visa applications. Three types of marketing will be implemented: Relations marketing aiming to create mutually satisfactory and long-term relationships between the main parties (customers, suppliers, partners) to develop and maintain business activity. Internal marketing focuses on the fact that marketing activities within the company are of the same or greater importance than similar activities carried out outside it. It makes no sense for the company to promise to provide high services if the unit’s staff are not ready to offer them. Finally, the marketing of social responsibility which emphasises the obligation of the unit to discover the needs, desires and interests of target markets and to offer the desired satisfaction, in a way more efficient and more effective than competitors, which maintains and promotes the well-being of the consumer and society. The main goal of marketing is to establish long-term partnership relationships with customers, to build trust relationships and to have a predicted increase in sales. The promotional actions in relation to the means of communication will be as follows 1. Internet: The company at the level of advertising and marketing will invest in advertising on the internet, on social networks. The Internet and social networks will be a key means of promotion. At the same time, the existence of a carefully designed internet website will become a distribution channel as it is now undeniable that more and more consumers are visiting the internet to save time and money. Therefore, the site should attract the potential customer, be easy to use and easily accessible, have a detailed description of the unit and products provided by the unit, plenty of photographic material, and useful links to the wider area. Once the website of this particular unit has been created, entries will be made on similar websites of high traffic to make it easy for the consumer to locate the business. Additional means and promotional movements: The unit will seek to be viewed over the Internet on the radio, etc. At the same time it will seek to be shown with outdoor advertisements on the island, but also through local radio. (English) / qualifier | |||||||||||||||
point in time: 2 July 2021
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Revision as of 12:52, 2 July 2021
Project Q2766904 in Greece
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | No label defined |
Project Q2766904 in Greece |
Statements
99,047.0 Euro
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80.0 percent
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19 December 2018
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13 February 2022
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ΜΕΛΑΧΡΟΙΝΙΔΗ ΒΑΣΙΛΙΚΗ ΒΑΣΩ πατρ. ΑΡΙΣΤΕΙΔΗΣ
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39°9'24.48"N, 26°21'8.17"E
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39°9'24.48"N, 26°21'8.17"E
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εταιρεία χρειάζεται φρέσκιες ιδέες για τον τρόπο που θα λειτουργεί και θα ανταγωνίζεται σε ένα περιβάλλον μάρκετινγκ. Ο επιχειρηματίας της εν λόγω μονάδας αναγνωρίζει την ανάγκη για μια πιο πλήρη και συνεκτική προσέγγιση που θα υπερβαίνει τις παραδοσιακές εφαρμογές της θεώρησης του μάρκετινγκ. Θα εφαρμοσθούν τρία είδη μάρκετινγκ:Το μάρκετινγκ σχέσεων που στόχο τη δημιουργία αμοιβαίων ικανοποιητικών και μακροπρόθεσμων σχέσεων ανάμεσα στις κύριες πλευρές (πελάτες, προμηθευτές, συνεργάτες) για την ανάπτυξη και τηδιατήρηση της επιχειρηματικής δραστηριότητας. Εσωτερικό μάρκετινγκ που επικεντρώνεται στο ότι οι δραστηριότητες του μάρκετινγκ μέσα στη επιχείρηση έχουν την ίδια ή και μεγαλύτερη σημασία από αντίστοιχες δραστηριότητες που γίνονται έξω από αυτήν. Δεν έχει νόημα να υπόσχεται η επιχείρηση παροχή υψηλών υπηρεσιών αν το προσωπικό της μονάδας δεν είναι έτοιμο να τις προσφέρει. Τέλος το μάρκετινγκ κοινωνικής ευθύνης που τονίζει την υποχρέωση τηςμονάδας να ανακαλύψει τις ανάγκες, τις επιθυμίες και τα ενδιαφέροντα των αγορών στόχων και να προσφέρει την επιθυμητή ικανοποίηση, με τρόπο πιο αποδοτικό και πιο αποτελεσματικό από τους ανταγωνιστές, που να διατηρεί και να προάγει την ευημερία του καταναλωτή και τηςκοινωνίας. Βασικός στόχος του μάρκετινγκ είναι η επιχείρηση να δημιουργήσει μακροπρόθεσμες σχέσεις συνεργασίας με τους πελάτες, να χτίσει σχέσεις εμπιστοσύνης και να υπάρχει η προβλεπόμενη αύξηση των πωλήσεων. Οι προωθητικές δράσεις σε σχέση με τα μέσαεπικοινωνίας θα είναι τα ακόλουθα 1. Internet: Η εταιρία σε επίπεδο διαφήμισης και marketing θα επενδύσει σε διαφημίσεις στο διαδίκτυο, στα κοινωνικά δίκτυα. Το ίντερνετ και τα κοινωνικά δίκτυα θα αποτελέσουν βασικό μέσο προβολής. Ταυτόχρονα, η ύπαρξη μίας προσεκτικά σχεδιασμένης ιστοσελίδας στο internet θα αποτελέσει κανάλι διανομής καθώς είναι αναμφισβήτητο πλέον ότι όλο και περισσότεροι καταναλωτές επισκέπτονται το διαδίκτυο θέλοντας να εξοικονομήσουν χρόνο και χρήματα. Συνεπώς, η ιστοσελίδα της μονάδαςθα πρέπει να προσελκύει τον δυνητικό πελάτη, να είναι εύχρηστη και εύκολα προσβάσιμη, να έχει λεπτομερή περιγραφή της μονάδας και των προϊόντων που παρέχει η μονάδα, άφθονο φωτογραφικό υλικό, και χρήσιμα links για την ευρύτερη περιοχή. Αφού δημιουργηθεί ηιστοσελίδα της συγκεκριμένης μονάδας, θα γίνουν καταχωρήσεις σε ανάλογες ιστοσελίδες μεγάλης επισκεψιμότητας για να είναι εύκολο για τον καταναλωτή να εντοπίσει την επιχείρηση. Επιπρόσθετα μέσα και προωθητικές κινήσεις: Η μονάδα θα επιδιώξει να προβληθεί πέρα απότο ίντερνετ στο ραδιόφωνο, κ.λπ. Συγχρόνως θα επιδιώξει να προβληθεί με υπαίθριες διαφημίσεις εντός του νησιού, αλλά και μέσω του τοπικού ραδιοφώνου. (Greek)
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company needs fresh ideas about how to operate and compete in a marketing environment. The entrepreneur of this unit recognises the need for a more comprehensive and coherent approach that goes beyond traditional marketing visa applications. Three types of marketing will be implemented: Relations marketing aiming to create mutually satisfactory and long-term relationships between the main parties (customers, suppliers, partners) to develop and maintain business activity. Internal marketing focuses on the fact that marketing activities within the company are of the same or greater importance than similar activities carried out outside it. It makes no sense for the company to promise to provide high services if the unit’s staff are not ready to offer them. Finally, the marketing of social responsibility which emphasises the obligation of the unit to discover the needs, desires and interests of target markets and to offer the desired satisfaction, in a way more efficient and more effective than competitors, which maintains and promotes the well-being of the consumer and society. The main goal of marketing is to establish long-term partnership relationships with customers, to build trust relationships and to have a predicted increase in sales. The promotional actions in relation to the means of communication will be as follows 1. Internet: The company at the level of advertising and marketing will invest in advertising on the internet, on social networks. The Internet and social networks will be a key means of promotion. At the same time, the existence of a carefully designed internet website will become a distribution channel as it is now undeniable that more and more consumers are visiting the internet to save time and money. Therefore, the site should attract the potential customer, be easy to use and easily accessible, have a detailed description of the unit and products provided by the unit, plenty of photographic material, and useful links to the wider area. Once the website of this particular unit has been created, entries will be made on similar websites of high traffic to make it easy for the consumer to locate the business. Additional means and promotional movements: The unit will seek to be viewed over the Internet on the radio, etc. At the same time it will seek to be shown with outdoor advertisements on the island, but also through local radio. (English)
2 July 2021
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Identifiers
5.054.799
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