The development of interactive electronic advertisement technology powered autonomously. (Q107960): Difference between revisions
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(Created claim: summary (P836): Dod-Art. Joanna Smolinska is an advertising and manufacturing agency. In the creative sector over a number of years, the company has gained the necessary experience and knowledge of the desired trends and trends in its sector. The Applicant provides for the purchase of R & D services to develop a system of production of ‘smart’ and fully autonomous forms of external advertising, fed from renewable energy sources. Outdoor advertising has been a b...) |
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| Property / summary | |||
Dod-Art. Joanna Smolinska is an advertising and manufacturing agency. In the creative sector over a number of years, the company has gained the necessary experience and knowledge of the desired trends and trends in its sector. The Applicant provides for the purchase of R & D services to develop a system of production of ‘smart’ and fully autonomous forms of external advertising, fed from renewable energy sources. Outdoor advertising has been a building block for many years and is an important factor in creating architectural features. Modern advertising continues to look for novel solutions, especially now, when there is a growing trend in smart cities. Therefore, the idea of autonomous advertising, displayed on buildings and powered from renewable energy sources, is a concept which forms part of the landscape of modern cities. The emerging economy is increasing demand for advertising, and it is difficult to envisage modern cities with no external advertising. On this basis, it can be concluded that it is necessary to place on the market a product to meet the increasingly inflated needs of customers, which are investors or entrepreneurs, but in full compliance with the environment and its population. It is worth noting that advertising is a very broad concept and addresses many aspects of human performance, from economic to social and cultural backgrounds. It is a data carrier, a business card, but, above all, it is a first step in the development of entrepreneurship. This is why it is so important for the whole economy. Modern technology should therefore not escape this industry because, in principle, it is the most variable and innovative industry. (English) | |||
| Property / summary: Dod-Art. Joanna Smolinska is an advertising and manufacturing agency. In the creative sector over a number of years, the company has gained the necessary experience and knowledge of the desired trends and trends in its sector. The Applicant provides for the purchase of R & D services to develop a system of production of ‘smart’ and fully autonomous forms of external advertising, fed from renewable energy sources. Outdoor advertising has been a building block for many years and is an important factor in creating architectural features. Modern advertising continues to look for novel solutions, especially now, when there is a growing trend in smart cities. Therefore, the idea of autonomous advertising, displayed on buildings and powered from renewable energy sources, is a concept which forms part of the landscape of modern cities. The emerging economy is increasing demand for advertising, and it is difficult to envisage modern cities with no external advertising. On this basis, it can be concluded that it is necessary to place on the market a product to meet the increasingly inflated needs of customers, which are investors or entrepreneurs, but in full compliance with the environment and its population. It is worth noting that advertising is a very broad concept and addresses many aspects of human performance, from economic to social and cultural backgrounds. It is a data carrier, a business card, but, above all, it is a first step in the development of entrepreneurship. This is why it is so important for the whole economy. Modern technology should therefore not escape this industry because, in principle, it is the most variable and innovative industry. (English) / rank | |||
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Revision as of 09:50, 9 March 2020
Project in Poland financed by DG Regio
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | The development of interactive electronic advertisement technology powered autonomously. |
Project in Poland financed by DG Regio |
Statements
99,981.0 zloty
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178,227.0 zloty
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69.0 percent
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15 September 2016
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30 December 2017
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ADD-ART STUDIO JOANNA SMOLIŃSKA
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51°25'1.9"N, 21°9'39.2"E
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Firma Add-Art. Joanna Smolińska jest agencją reklamową projektującą i produkującą. Działając w sektorze usług kreatywnych od kilkunastu lat, firma zdobyła niezbędne doświadczenie i wiedzę na temat pożądanych kierunków rozwoju i trendów w swoim sektorze. Projekt Wnioskodawcy przewiduje zakup usługi B+R polegającej na opracowaniu systemu produkcji „inteligentnych” i w pełni autonomicznych form reklamy zewnętrznej, zasilanych z odnawialnych źródeł energii. Reklama zewnętrzna od wielu lat stanowi element zagospodarowania przestrzeni i jest istotnym czynnikiem w kreowaniu charakteru architektonicznego. We współczesnej reklamie wciąż szuka się nowatorskich rozwiązań, szczególnie teraz, gdy zaczyna być coraz bardziej widoczny trend smart cities. Stąd też, idea reklamy autonomicznej, wyświetlanej na budynkach i zasilanej z odnawialnych źródeł energii, jest koncepcją wpisująca się w krajobraz nowoczesnych miast. Rozwijająca się gospodarka potęguje popyt na przekazy reklamowe, więc trudno sobie wyobrazić nowoczesne miasta bez reklamy zewnętrznej. Na tej podstawie można wysnuć wniosek, że niezbędne jest wprowadzenie na rynek produktu, który pozwoli realizować coraz bardziej wygórowane potrzeby klientów, jakimi są inwestorzy czy przedsiębiorcy, ale w pełnej zgodzie z otoczeniem i jego mieszkańcami. Warto zwrócić uwagę, że reklama to pojęcie bardzo szerokie i odnosi się do wielu aspektów funkcjonowania człowieka, od ekonomicznych po społeczne i kulturalne. Jest nośnikiem danych, wizytówką, ale przede wszystkim jest pierwszym krokiem do rozwoju przedsiębiorczości. To właśnie dlatego jest tak ważnym elementem w całej gospodarce. Nowoczesne technologie nie powinny zatem omijać tej branży, bo co do zasady, jest to branża najbardziej zmienna i chłonna innowacji. (Polish)
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Dod-Art. Joanna Smolinska is an advertising and manufacturing agency. In the creative sector over a number of years, the company has gained the necessary experience and knowledge of the desired trends and trends in its sector. The Applicant provides for the purchase of R & D services to develop a system of production of ‘smart’ and fully autonomous forms of external advertising, fed from renewable energy sources. Outdoor advertising has been a building block for many years and is an important factor in creating architectural features. Modern advertising continues to look for novel solutions, especially now, when there is a growing trend in smart cities. Therefore, the idea of autonomous advertising, displayed on buildings and powered from renewable energy sources, is a concept which forms part of the landscape of modern cities. The emerging economy is increasing demand for advertising, and it is difficult to envisage modern cities with no external advertising. On this basis, it can be concluded that it is necessary to place on the market a product to meet the increasingly inflated needs of customers, which are investors or entrepreneurs, but in full compliance with the environment and its population. It is worth noting that advertising is a very broad concept and addresses many aspects of human performance, from economic to social and cultural backgrounds. It is a data carrier, a business card, but, above all, it is a first step in the development of entrepreneurship. This is why it is so important for the whole economy. Modern technology should therefore not escape this industry because, in principle, it is the most variable and innovative industry. (English)
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Identifiers
RPMA.01.02.00-14-6180/16
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