LOCALSCREENS for the creation of advertising content on the advertising screens inside the commercial and service outlets without the presence of graphics and IT. (Q87543): Difference between revisions
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(Removed claim: summary (P836): The aim is to enable the points of service/retail communication on the spot to be promoted by means of advertising screens with no additional resources for the management of advertising screens and graphic screens.LOCASCREENS will make it possible to create professional marketing communications by single trading establishments without the need for specialists.The purpose of the transfer will be an application that does not take more than 30 se...) |
(Created claim: summary (P836): The aim of LOCALSCREENS is to enable service/retail points of communication of up-to-date promotions via advertising screens without additional spending on specialists to manage advertising screens and graphic designers dealing with the production of content on screens. LOCALSCREENS will enable the creation of professional marketing messages by individual commercial establishments without the need to use specialists. An application will be used...) |
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The aim of LOCALSCREENS is to enable service/retail points of communication of up-to-date promotions via advertising screens without additional spending on specialists to manage advertising screens and graphic designers dealing with the production of content on screens. LOCALSCREENS will enable the creation of professional marketing messages by individual commercial establishments without the need to use specialists. An application will be used to create the message, by which it will take no more than 30 seconds to create a transmission by a non-technical person. With its help, the media manager will be able to create and place appropriate advertising content on screens. The system will be handled centrally (point group management) or locally by the manager of a retail/service point. This will, on the one hand, solve problems in managing the retail/service outlet network by maintaining control over the promotions and quality of marketing within the outlets. On the other hand, this will eliminate the problem of adapting the promotion to the location. Most often, in the case of network points, a retail/service point is not allowed to carry out the promotion autonomously. This is related to central management of promotional materials, which are the same for the whole network. Thanks to the screens, individual points gain the ability to personalise the message, while maintaining uniform marketing communication. (English) | |||||||||||||||
| Property / summary: The aim of LOCALSCREENS is to enable service/retail points of communication of up-to-date promotions via advertising screens without additional spending on specialists to manage advertising screens and graphic designers dealing with the production of content on screens. LOCALSCREENS will enable the creation of professional marketing messages by individual commercial establishments without the need to use specialists. An application will be used to create the message, by which it will take no more than 30 seconds to create a transmission by a non-technical person. With its help, the media manager will be able to create and place appropriate advertising content on screens. The system will be handled centrally (point group management) or locally by the manager of a retail/service point. This will, on the one hand, solve problems in managing the retail/service outlet network by maintaining control over the promotions and quality of marketing within the outlets. On the other hand, this will eliminate the problem of adapting the promotion to the location. Most often, in the case of network points, a retail/service point is not allowed to carry out the promotion autonomously. This is related to central management of promotional materials, which are the same for the whole network. Thanks to the screens, individual points gain the ability to personalise the message, while maintaining uniform marketing communication. (English) / rank | |||||||||||||||
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| Property / summary: The aim of LOCALSCREENS is to enable service/retail points of communication of up-to-date promotions via advertising screens without additional spending on specialists to manage advertising screens and graphic designers dealing with the production of content on screens. LOCALSCREENS will enable the creation of professional marketing messages by individual commercial establishments without the need to use specialists. An application will be used to create the message, by which it will take no more than 30 seconds to create a transmission by a non-technical person. With its help, the media manager will be able to create and place appropriate advertising content on screens. The system will be handled centrally (point group management) or locally by the manager of a retail/service point. This will, on the one hand, solve problems in managing the retail/service outlet network by maintaining control over the promotions and quality of marketing within the outlets. On the other hand, this will eliminate the problem of adapting the promotion to the location. Most often, in the case of network points, a retail/service point is not allowed to carry out the promotion autonomously. This is related to central management of promotional materials, which are the same for the whole network. Thanks to the screens, individual points gain the ability to personalise the message, while maintaining uniform marketing communication. (English) / qualifier | |||||||||||||||
point in time: 14 October 2020
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Revision as of 17:01, 14 October 2020
Project in Poland financed by DG Regio
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | LOCALSCREENS for the creation of advertising content on the advertising screens inside the commercial and service outlets without the presence of graphics and IT. |
Project in Poland financed by DG Regio |
Statements
793,118.0 zloty
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933,080.0 zloty
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85.0 percent
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1 January 2018
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31 December 2019
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LOCALSCREENS SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ
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51°13'5.5"N, 22°33'16.9"E
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Celem LOCALSCREENS jest umożliwienie punktom usługowym/detalicznym komunikacji aktualnych promocji za pośrednictwem ekranów reklamowych bez dodatkowych nakładów na specjalistów do zarządzania ekranami reklamowymi a także na grafików zajmujących się produkcją treści na ekrany. LOCALSCREENS umożliwi tworzenie profesjonalnych przekazów marketingowych przez pojedyncze placówki handlowe bez potrzeby korzystania ze specjalistów. Do stworzenia przekazu służyć będzie aplikacja, za pomocą której stworzenie przekazu przez osobę nietechniczną nie zajmie więcej niż 30 sekund. Za jej pomocą zarządzający nośnikiem będzie mógł stworzyć i umieścić odpowiednie treści reklamowe na ekranach. System będzie obsługiwany centralnie (zarządzanie grupą punktów) lub lokalnie przez kierownika danego punktu detalicznego/usługowego. Pozwoli to z jednej strony rozwiązać problemy w zarządzaniu siecią punktów detalicznych/usługowych poprzez utrzymanie przez centralę kontroli nad promocjami i jakością przekazu marketingowego wewnątrz placówek. Z drugiej strony pozwoli to wyeliminować problemu dostosowania promocji do lokalizacji. Najczęściej, w przypadku punktów sieciowych, dany punkt detaliczny/usługowy nie ma możliwości przeprowadzania promocji w sposób autonomiczny. Związane jest to z centralnym zarządzaniem materiałami promocyjnymi, które są takie same dla całej sieci. Dzięki ekranom poszczególne punkty uzyskują możliwość indywidualizacji przekazu, przy jednoczesnym zachowaniu jednolitej komunikacji marketingowej. (Polish)
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The aim of LOCALSCREENS is to enable service/retail points of communication of up-to-date promotions via advertising screens without additional spending on specialists to manage advertising screens and graphic designers dealing with the production of content on screens. LOCALSCREENS will enable the creation of professional marketing messages by individual commercial establishments without the need to use specialists. An application will be used to create the message, by which it will take no more than 30 seconds to create a transmission by a non-technical person. With its help, the media manager will be able to create and place appropriate advertising content on screens. The system will be handled centrally (point group management) or locally by the manager of a retail/service point. This will, on the one hand, solve problems in managing the retail/service outlet network by maintaining control over the promotions and quality of marketing within the outlets. On the other hand, this will eliminate the problem of adapting the promotion to the location. Most often, in the case of network points, a retail/service point is not allowed to carry out the promotion autonomously. This is related to central management of promotional materials, which are the same for the whole network. Thanks to the screens, individual points gain the ability to personalise the message, while maintaining uniform marketing communication. (English)
14 October 2020
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Identifiers
POPW.01.01.02-06-0063/17
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