Increase of the competitiveness of RAEX through the implementation of a design strategy (Q88394): Difference between revisions
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(Removed claim: summary (P836): The project consists of the implementation of a follow up strategy, taking into account the follow-up of the follow up.On the basis of the audit carried out, a number of exemplary problems have been identified in the company’s activities in question.For each area, recommendations were made for further detailed measures to improve the market situation of the company and to strengthen its competitiveness by implementing the management of designa...) |
(Created claim: summary (P836): The project consists of implementing a design strategy including recommissioning for further activities. On the basis of the design audit carried out, a number of design problems were found in the analysed areas of the company’s activity. For each area, recommendations were made for further detailed actions aimed at improving the company’s market situation and strengthening its competitiveness through the implementation of design management. The...) |
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| Property / summary | |||||||||||||||
The project consists of implementing a design strategy including recommissioning for further activities. On the basis of the design audit carried out, a number of design problems were found in the analysed areas of the company’s activity. For each area, recommendations were made for further detailed actions aimed at improving the company’s market situation and strengthening its competitiveness through the implementation of design management. The design audit and recommendations of further activities were developed on the basis of the working methodology design thinking, placing the user in the centre of interest and taking into account the technological capabilities, user needs and business objectives of the company. In the context of design management, the company is at the basic level of development today. This applies to both main product categories analysed – wooden doors and steel doors. Although the product range is wide – the company offers numerous design-diversified interior and external door models – it does not fully meet the expectations of customers, especially more demanding and does not fit in with current trends. Recommendations (actions) leading to effective implementation of the model focus on areas: 1. Tenders; 2. The organisational structure; 3. Marketing communication; 4. The business model; 5. Competition and trends. To implement the activities included in the project, it is planned to purchase machines and licenses/software necessary to implement product innovations and advisory services. A prerequisite for the implementation of the project will be to maintain a high level of coherence of objectives and consistency in action and to treat design as an idea for development rather than as designing a single product. Only such an approach gives chances for an effect in the form of higher margins, better-selling products and as a result of increasing the company’s value. (English) | |||||||||||||||
| Property / summary: The project consists of implementing a design strategy including recommissioning for further activities. On the basis of the design audit carried out, a number of design problems were found in the analysed areas of the company’s activity. For each area, recommendations were made for further detailed actions aimed at improving the company’s market situation and strengthening its competitiveness through the implementation of design management. The design audit and recommendations of further activities were developed on the basis of the working methodology design thinking, placing the user in the centre of interest and taking into account the technological capabilities, user needs and business objectives of the company. In the context of design management, the company is at the basic level of development today. This applies to both main product categories analysed – wooden doors and steel doors. Although the product range is wide – the company offers numerous design-diversified interior and external door models – it does not fully meet the expectations of customers, especially more demanding and does not fit in with current trends. Recommendations (actions) leading to effective implementation of the model focus on areas: 1. Tenders; 2. The organisational structure; 3. Marketing communication; 4. The business model; 5. Competition and trends. To implement the activities included in the project, it is planned to purchase machines and licenses/software necessary to implement product innovations and advisory services. A prerequisite for the implementation of the project will be to maintain a high level of coherence of objectives and consistency in action and to treat design as an idea for development rather than as designing a single product. Only such an approach gives chances for an effect in the form of higher margins, better-selling products and as a result of increasing the company’s value. (English) / rank | |||||||||||||||
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| Property / summary: The project consists of implementing a design strategy including recommissioning for further activities. On the basis of the design audit carried out, a number of design problems were found in the analysed areas of the company’s activity. For each area, recommendations were made for further detailed actions aimed at improving the company’s market situation and strengthening its competitiveness through the implementation of design management. The design audit and recommendations of further activities were developed on the basis of the working methodology design thinking, placing the user in the centre of interest and taking into account the technological capabilities, user needs and business objectives of the company. In the context of design management, the company is at the basic level of development today. This applies to both main product categories analysed – wooden doors and steel doors. Although the product range is wide – the company offers numerous design-diversified interior and external door models – it does not fully meet the expectations of customers, especially more demanding and does not fit in with current trends. Recommendations (actions) leading to effective implementation of the model focus on areas: 1. Tenders; 2. The organisational structure; 3. Marketing communication; 4. The business model; 5. Competition and trends. To implement the activities included in the project, it is planned to purchase machines and licenses/software necessary to implement product innovations and advisory services. A prerequisite for the implementation of the project will be to maintain a high level of coherence of objectives and consistency in action and to treat design as an idea for development rather than as designing a single product. Only such an approach gives chances for an effect in the form of higher margins, better-selling products and as a result of increasing the company’s value. (English) / qualifier | |||||||||||||||
point in time: 14 October 2020
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Revision as of 15:36, 14 October 2020
Project in Poland financed by DG Regio
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Increase of the competitiveness of RAEX through the implementation of a design strategy |
Project in Poland financed by DG Regio |
Statements
2,992,800.0 zloty
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4,997,000.0 zloty
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59.89 percent
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1 June 2017
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30 June 2018
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RADEX POLAND SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ SPÓŁKA KOMANDYTOWA
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Projekt polega na wdrożeniu strategii wzorniczej z uwzględnieniem rekomedacji do dalszych działań. Na podstawie przeprowadzonego audytu wzorniczego stwierdzono szereg problemów wzorniczych występujących w analizowanych obszarach działalności firmy. W odniesieniu do każdego obszaru stworzono rekomendacje dalszych szczegółowych działań, mających na celu poprawę sytuacji rynkowej firmy oraz wzmocnienie jej konkurencyjności poprzez wdrożenie zarządzania designem. Audyt wzorniczy oraz rekomendacje dalszych działań opracowano w oparciu o metodykę pracy design thinking, stawiającą użytkownika w centrum zainteresowania i uwzględniającą możliwości technologiczne, potrzeby użytkowników i cele biznesowe firmy. W kontekście zarządzania designem firma znajduje się dziś na podstawowym poziomie rozwoju. Dotyczy to obu głównych, analizowanych kategorii produktowych – drzwi drewnianych oraz drzwi stalowych. Mimo, iż oferta produktowa jest szeroka – firma proponuje liczne, zróżnicowane pod kątem wzornictwa modele drzwi wewnętrznych i zewnętrznych – nie spełnia w pełni oczekiwań klientów, zwłaszcza bardziej wymagających oraz nie wpisuje się w aktualne trendy. Rekomendacje (działania) prowadzące do skutecznego wdrożenia modelu wzorniczego koncentrują się na obszarach: 1. Oferty; 2. Struktury organizacyjnej; 3. Komunikacji marketingowej; 4. Modelu biznesowego; 5. Konkurencji i trendach. Do realizacji działań ujętych w projekcie zaplanowano zakup maszyn oraz licencji/oprogramowań niezbędnych do wdrożenia innowacji produktowych oraz usług doradczych. Warunkiem niezbędnym w zakresie realizacji projektu będzie zachowanie wysokiego poziomu spójności celów i konsekwencji w działaniu oraz potraktowanie wzornictwa jako pomysłu na rozwój, a nie jako zaprojektowanie pojedynczego produktu. Tylko takie podejście daje szanse na efekt w postaci wyższych marż, lepiej sprzedających się produktów i w efekcie podniesienia wartości firmy. (Polish)
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The project consists of implementing a design strategy including recommissioning for further activities. On the basis of the design audit carried out, a number of design problems were found in the analysed areas of the company’s activity. For each area, recommendations were made for further detailed actions aimed at improving the company’s market situation and strengthening its competitiveness through the implementation of design management. The design audit and recommendations of further activities were developed on the basis of the working methodology design thinking, placing the user in the centre of interest and taking into account the technological capabilities, user needs and business objectives of the company. In the context of design management, the company is at the basic level of development today. This applies to both main product categories analysed – wooden doors and steel doors. Although the product range is wide – the company offers numerous design-diversified interior and external door models – it does not fully meet the expectations of customers, especially more demanding and does not fit in with current trends. Recommendations (actions) leading to effective implementation of the model focus on areas: 1. Tenders; 2. The organisational structure; 3. Marketing communication; 4. The business model; 5. Competition and trends. To implement the activities included in the project, it is planned to purchase machines and licenses/software necessary to implement product innovations and advisory services. A prerequisite for the implementation of the project will be to maintain a high level of coherence of objectives and consistency in action and to treat design as an idea for development rather than as designing a single product. Only such an approach gives chances for an effect in the form of higher margins, better-selling products and as a result of increasing the company’s value. (English)
14 October 2020
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Identifiers
POPW.01.04.00-28-0012/17
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