(A19_092_2016_0920190_1245) LIGHT TO STAR (Q2066322): Difference between revisions
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Revision as of 04:55, 17 July 2020
Project in Italy financed by DG Regio
Language | Label | Description | Also known as |
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English | (A19_092_2016_0920190_1245) LIGHT TO STAR |
Project in Italy financed by DG Regio |
Statements
23,160.0 Euro
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46,320.0 Euro
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50.0 percent
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30 May 2016
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30 May 2018
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30 May 2019
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MARTINELLI LUCE SPA
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STRATEGIA PER L?INTERNAZIONALIZZAZIONE OBIETTIVO: SVILUPPO DI STRATEGIE DI MARKETING E BRANDING A LIVELLO INTERNAZIONALE. L?IMPORTANZA DEI DRIVERS DI MERCATO ? STILE E CREATIVIT? DA UN LATO, IMPRENDITORIALIT? E MANAGEMENT DALL?ALTRO ? EMERGE CHIARAMENTE NELLA INIZIATIVA PRESENTATA DAL MARCHIO. DALL?ANALISI DELLE RISORSE E DELLE COMPETENZE CHE CARATTERIZZANO SIA LA DIMENSIONE ?STILISTICA?, SIA LA DIMENSIONE ?IMPRENDITORIALE-MANAGERIALE? ? POSSIBILE INDIVIDUARE SCENARI IN CUI IL MARCHIO TROVEREBBE IMPORTANTI AREE DI SVILUPPO. IL MARCHIO GI? DA QUESTO ANNO HA ORGANIZZATO UNA PRIMA MISSIONE DI INSERIMENTO NEL MERCATO USA, GRAZIE ALL?EVENTO ?INTERNATIONAL DESIGN APPOINTMENTS? REALIZZATO IN COLLABORAZIONE CON INTERNI MAGAZINE, PRESSO LO STUDIO DI ARCHITETTURA LOT-EK CHE SI ? TENUTO A NEW YORK DAL 13 AL 17 MAGGIO 2016. L?AZIENDA HA IN PORTFOLIO 2 AGENTI SUL TERRITORIO STATUNITENSE CHE STANNO SVOLGENDO UN?ATTIVIT? DI RICERCA E SELEZIONE PER INCONTRI B2B. I PRODOTTI MARTINELLI LUCE (PIPISTRELLO (Italian)
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STRATEGY FOR L? INTERNATIONALISATION OBJECTIVE: DEVELOPING INTERNATIONAL MARKETING AND BRANDING STRATEGIES. THE IMPORTANCE OF MARKET DRIVERS? STYLE AND CREATIVIT? ON THE ONE HAND, ENTRENDITORALIT? E MANAGEMENT FROM? OTHER? IT IS CLEAR ON THE INITIATIVE PRESENTED BY THE TRADE MARK. DO YOU HAVE AN ANALYSIS OF THE RESOURCES AND COMPETENCES THAT CHARACTERISE BOTH THE SIZE AND FASHION? AND THE DIMENSION? ENTRENDITORIALE-MANAGERIAL? ? IDENTIFY SCENARIOS IN WHICH THE TRADE MARK WOULD FIND IMPORTANT DEVELOPMENT AREAS. IS THE GI MARK? SINCE THIS YEAR, HAS IT ORGANISED A FIRST PLACEMENT MISSION TO THE US MARKET, THANKS TO THE EVENT?? EVENT? INTERNATIONAL DESIGN APPLES? IN COLLABORATION WITH IN-HOUSE MAGAZINE, IN THE LOT-EK ARCHITECTURAL STUDY? HELD IN NEW YORK FROM 13 TO 17 MAY 2016. L? HAS A PORTFOLIO OF 2 OFFICERS ON THE UNITED STATES OF AMERICA WHO ARE CARRYING OUT AN ACTIVITY IN PORTFOLIO? SEARCH AND SELECTION FOR B2B MATCHES. LIGHT BATS (BATS AND BATS (English)
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Identifiers
D58I16000930009
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