WEB MARKETING TECHNIQUES (Q1961447): Difference between revisions
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(Created claim: summary (P836): THE MARKETING WEB EXPERT IS AN INNOVATIVE PLAYER THAT INTEGRATES WEB RELATED E-SKILLS INTO BUSINESS DEVELOPMENT STRATEGIES, HAS THEREFORE A THOROUGH KNOWLEDGE AND FAMILIARITY WITH THE WEB 2.0 TOOLS APPLIED TO MARKETING AND COMMUNICATION STRATEGIES, STARTING FROM THE READING AND POSITIONING DATA ANALYSIS AND FORMULATION OF THE RELATED STRATEGIES, THE FORMULATION OF INTEGRATED PLANS LINKING E-COMMERCE, SOCIAL MEDIA, MOBILE, MARKETING OF CRM IN TER...) |
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Revision as of 13:39, 8 June 2020
Project in Italy financed by DG Regio
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | WEB MARKETING TECHNIQUES |
Project in Italy financed by DG Regio |
Statements
23,790.0 Euro
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47,580.0 Euro
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50.0 percent
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4 May 2015
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8 July 2016
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EUFORM - EUROPA E FORMAZIONE
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L'ESPERTO IN WEB MARKETING Ê UNA FIGURA INNOVATIVA CHE INTEGRA COMPETENZE INFORMATICHE LEGATE AL MONDO WEB ALLE STRATEGIE DI SVILUPPO COMMERCIALE, HA PERTANTO UNA CONOSCENZA APPROFONDITA E UNA GRANDE DIMESTICHEZZA DEGLI STRUMENTI WEB 2.0 APPLICATI ALLE STRATEGIE DI MARKETING E COMUNICAZIONE, A PARTIRE DALLE CAPACITà DI LETTURA E ANALISI DATI DI POSIZIONAMENTO E FORMULAZIONE DELLE RELATIVE STRATEGIE, ALLA FORMULAZIONE DI PIANI INTEGRATI CHE METTONO IN SINERGIA E-COMMERCE, SOCIAL MEDIA, MOBILE, VALORIZZAZIONE DEL CRM IN OTTICA MARKETING, ORGANIZZAZIONE DI CAMPAGNE PUBBLICITARIE E DI PUBBLICHE RELAZIONI DIGITALI. IL PROFILO PROFESSIONALE IN USCITA AVRà PERTANTO COMPETENZE INNOVATIVE SULL'UTILIZZO DI STRUMENTI E METODOLOGIE TIPICHE DEL WEB MARKETING STRATEGICO FINALIZZATO ALLO SVILUPPO COMMERCIALE, INCLUSI E-COMMERCE E MOBILE MARKETING; AVRà INOLTRE LA CAPACITà DI VALORIZZARE GLI STRUMENTI IT PER L'ANALISI DEL MERCATO, POSIZIONAMENTO NEI MOTORI DI RICERCA, SVILUPPO DI CAMPAGNE DI (Italian)
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THE MARKETING WEB EXPERT IS AN INNOVATIVE PLAYER THAT INTEGRATES WEB RELATED E-SKILLS INTO BUSINESS DEVELOPMENT STRATEGIES, HAS THEREFORE A THOROUGH KNOWLEDGE AND FAMILIARITY WITH THE WEB 2.0 TOOLS APPLIED TO MARKETING AND COMMUNICATION STRATEGIES, STARTING FROM THE READING AND POSITIONING DATA ANALYSIS AND FORMULATION OF THE RELATED STRATEGIES, THE FORMULATION OF INTEGRATED PLANS LINKING E-COMMERCE, SOCIAL MEDIA, MOBILE, MARKETING OF CRM IN TERMS OF MARKETING, ORGANISATION OF ADVERTISING CAMPAIGNS AND PUBLIC DIGITAL RELATIONS. THE OUTGOING PROFESSIONAL PROFILE, THEREFORE, WILL PROVIDE INNOVATIVE SKILLS ON THE USE OF STRATEGIC MARKETING TOOLS AND METHODOLOGIES FOR COMMERCIAL DEVELOPMENT, INCLUDING E-COMMERCE AND MOBILE MARKETING. IT WILL ALSO BE ABLE TO EXPLOIT THE IT TOOLS FOR MARKET ANALYSIS, SEARCH POSITIONING, DEVELOPMENT OF CAMPAIGNS. (English)
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Identifiers
D99J15001020009
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