Zugspitz Arena Bavaria-Tyrol Destination development (Q4299365): Difference between revisions

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Project Q4299365 in Austria

Revision as of 20:04, 10 June 2022

Project Q4299365 in Austria
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English
Zugspitz Arena Bavaria-Tyrol Destination development
Project Q4299365 in Austria

    Statements

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    667,500.0 Euro
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    890,000.0 Euro
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    75.0 percent
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    1 January 2016
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    30 September 2019
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    Verein Zugspitz Arena Bayern-Tirol
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    47°24'42.48"N, 10°54'53.21"E
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    In the last three years, the Zugspitz Arena Bayern-Tirol has developed into a common holiday destination for the towns of Garmisch-Partenkirchen, Grainau and the TVB Tiroler Zugspitz Arena as part of an Interreg IV A project on a brand-building process. The destination has a total of 3,340,144 overnight stays in 2014. Already in the autumn of 2014, the partners decided to jointly finance a budget of € 934,000 for the next three years in order to be able to financially support ongoing measures and other necessary developments. The focal points of the joint strategy development are car-free mobility, balancing seasonal fluctuations, and the joint presence on the global market with 3.3 million overnight stays and the subsequent joint sales. With a common guest card, in which the currently existing offers are brought together, supplemented by the cross-border mobility, the visibility of the destination is to be further developed inside and outside. (English)
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