Increasing the visibility and visibility of the natural and cultural heritage of the Utena region (Q3777944): Difference between revisions
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The region of Utena is one of the priority tourism development regions of Lithuania because the region is rich in tourist resources and there is an opportunity to develop sustainable and cultural tourism while preserving the natural and cultural environment. The unique natural resources of the Utena region overshadow the rich and at least unique cultural potential, which is not sufficiently publicised and therefore contributes only to a small extent to the image of tourism and attract tourists. The aim of the project “Increasing the visibility and visibility of the heritage of nature preserved in the Utena region and the cultural values created” by means of e-marketing means to increase the visibility and visibility of the Utena region and to improve its image as a priority tourist region through cultural heritage sites: traditional holidays, crafts, contemporary art, objects of urban heritage. The project will develop and use eight e-marketing priemonės:interneto website, optimisation search engines (SEO), advertising search engines (SEA), social media marketing (SMM), online video advertising, mobile marketing, e-mail advertising, content marketing (e-directories). . With the help of e-marketing measures, the visibility of cultural heritage sites in the Utena region will be increased and the aim is to attract as many tourists to the Utena region as possible. The implemented project activities will create additional benefits and contribute to the improvement of the cultural, social and economic situation of Utena region. As an added value, the results of the project will be used to strengthen the cultural identity of society in the preservation and actualisation of cultural heritage, to adapt it to the development of society, the strengthening of its cultural identity, social needs and business development. (English) | |||||||||||||||
| Property / summary: The region of Utena is one of the priority tourism development regions of Lithuania because the region is rich in tourist resources and there is an opportunity to develop sustainable and cultural tourism while preserving the natural and cultural environment. The unique natural resources of the Utena region overshadow the rich and at least unique cultural potential, which is not sufficiently publicised and therefore contributes only to a small extent to the image of tourism and attract tourists. The aim of the project “Increasing the visibility and visibility of the heritage of nature preserved in the Utena region and the cultural values created” by means of e-marketing means to increase the visibility and visibility of the Utena region and to improve its image as a priority tourist region through cultural heritage sites: traditional holidays, crafts, contemporary art, objects of urban heritage. The project will develop and use eight e-marketing priemonės:interneto website, optimisation search engines (SEO), advertising search engines (SEA), social media marketing (SMM), online video advertising, mobile marketing, e-mail advertising, content marketing (e-directories). . With the help of e-marketing measures, the visibility of cultural heritage sites in the Utena region will be increased and the aim is to attract as many tourists to the Utena region as possible. The implemented project activities will create additional benefits and contribute to the improvement of the cultural, social and economic situation of Utena region. As an added value, the results of the project will be used to strengthen the cultural identity of society in the preservation and actualisation of cultural heritage, to adapt it to the development of society, the strengthening of its cultural identity, social needs and business development. (English) / rank | |||||||||||||||
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| Property / summary: The region of Utena is one of the priority tourism development regions of Lithuania because the region is rich in tourist resources and there is an opportunity to develop sustainable and cultural tourism while preserving the natural and cultural environment. The unique natural resources of the Utena region overshadow the rich and at least unique cultural potential, which is not sufficiently publicised and therefore contributes only to a small extent to the image of tourism and attract tourists. The aim of the project “Increasing the visibility and visibility of the heritage of nature preserved in the Utena region and the cultural values created” by means of e-marketing means to increase the visibility and visibility of the Utena region and to improve its image as a priority tourist region through cultural heritage sites: traditional holidays, crafts, contemporary art, objects of urban heritage. The project will develop and use eight e-marketing priemonės:interneto website, optimisation search engines (SEO), advertising search engines (SEA), social media marketing (SMM), online video advertising, mobile marketing, e-mail advertising, content marketing (e-directories). . With the help of e-marketing measures, the visibility of cultural heritage sites in the Utena region will be increased and the aim is to attract as many tourists to the Utena region as possible. The implemented project activities will create additional benefits and contribute to the improvement of the cultural, social and economic situation of Utena region. As an added value, the results of the project will be used to strengthen the cultural identity of society in the preservation and actualisation of cultural heritage, to adapt it to the development of society, the strengthening of its cultural identity, social needs and business development. (English) / qualifier | |||||||||||||||
point in time: 1 February 2022
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Revision as of 08:59, 1 February 2022
Project Q3777944 in Lithuania
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Increasing the visibility and visibility of the natural and cultural heritage of the Utena region |
Project Q3777944 in Lithuania |
Statements
81,317.04 Euro
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95,667.1 Euro
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85.0 percent
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27 July 2016
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30 October 2018
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UTENOS REGIONO VIETOS VEIKLOS GRUPĖ
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LT-28153
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Utenos regionas priskiriamas prie prioritetinių Lietuvos turizmo plėtros regionų, nes regione yra gausu turistinių išteklių ir yra galimybės plėtoti darnųjį ir kultūrinį turizmą išsaugant natūralią gamtinę ir kultūrinę aplinką. Unikalūs Utenos regiono gamtiniai ištekliai nustelbia gausų ir nemažiau unikalų kultūrinį potencialą, kuris nėra pakankamai viešinamas ir todėl tik maža dalimi prisideda prie turizmo įvaizdžio formavimo ir turistų pritraukimo. Projekto „Utenos regione išsaugotų gamtos ir sukurtų kultūros vertybių paveldo lankomumo ir žinomumo didinimas“ tikslas naudojant e-rinkodaros priemones didinti Utenos regiono lankomumą ir žinomumą bei gerinti jo kaip prioritetinio turizmo regiono įvaizdį per kultūros paveldo objektus: tradicines šventes, amatus, šiuolaikinį meną, urbanistikos paveldo objektus. Įgyvendinant projektą bus sukurtos ir naudojamos aštuonios e-rinkodaros priemonės:interneto svetainė, optimizavimo paieškos sistemos (SEO), reklamos paieškos sistemos (SEA), rinkodara socialiniuose tinkluose (SMM), video reklama internete, mobilioji rinkodara, reklama elektroniniu paštu, turinio rinkodara (e-katalogai). . Sukurtų e-rinkodaros priemonių pagalba bus padidintas Utenos regiono kultūros paveldo objektų žinomumas bei siekiama pritraukti kuo daugiau turistų į Utenos regioną. Įgyvendinta projekto veikla sukurs papildomą naudą ir prisidės prie Utenos krašto kultūrinės, socialinės ir ekonominės situacijos gerinimo. Projekto rezultatus, kaip pridėtinę vertę, bus galima naudoti stiprinant visuomenės kultūrinę tapatybę išsaugojant ir aktualizuojant kultūros paveldą, pritaikyti jį visuomenės ugdymo, jos kultūrinės tapatybės stiprinimo, socialiniams poreikiams ir verslo plėtrai. (Lithuanian)
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The region of Utena is one of the priority tourism development regions of Lithuania because the region is rich in tourist resources and there is an opportunity to develop sustainable and cultural tourism while preserving the natural and cultural environment. The unique natural resources of the Utena region overshadow the rich and at least unique cultural potential, which is not sufficiently publicised and therefore contributes only to a small extent to the image of tourism and attract tourists. The aim of the project “Increasing the visibility and visibility of the heritage of nature preserved in the Utena region and the cultural values created” by means of e-marketing means to increase the visibility and visibility of the Utena region and to improve its image as a priority tourist region through cultural heritage sites: traditional holidays, crafts, contemporary art, objects of urban heritage. The project will develop and use eight e-marketing priemonės:interneto website, optimisation search engines (SEO), advertising search engines (SEA), social media marketing (SMM), online video advertising, mobile marketing, e-mail advertising, content marketing (e-directories). . With the help of e-marketing measures, the visibility of cultural heritage sites in the Utena region will be increased and the aim is to attract as many tourists to the Utena region as possible. The implemented project activities will create additional benefits and contribute to the improvement of the cultural, social and economic situation of Utena region. As an added value, the results of the project will be used to strengthen the cultural identity of society in the preservation and actualisation of cultural heritage, to adapt it to the development of society, the strengthening of its cultural identity, social needs and business development. (English)
1 February 2022
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Taikos 6, Utena
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Identifiers
05.4.1-LVPA-K-808-01-0001
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