LOW END OF DOWNSTREAM DÂ — AOSTA — PROMOTION (Q2072511): Difference between revisions
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(Created claim: summary (P836): THE PROJECT IS AIMED AT DEFINING AND IMPLEMENTING THE DEFINITION AND IMPLEMENTATION OF MARKETING STRATEGIES, COMMUNICATION AND PROMOTION OF THE NEW LOW TOURIST PRODUCT VIA AND, IN PARTICULAR, THE DEFINITION OF A MARKETING AND COMMUNICATION STRATEGY WHICH, THROUGH THE FRAMING OF THE MAIN MOTIVATIONAL LEVERS, THE SELECTION OF A SUITABLE COMMUNICATION TOOL MIX, CAN LAUNCH THE NEW PRODUCT AND CREATE A NEW TREND TOWARDS THE CREATION OF THE PRODUCTION...) |
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| Property / summary | |||
THE PROJECT IS AIMED AT DEFINING AND IMPLEMENTING THE DEFINITION AND IMPLEMENTATION OF MARKETING STRATEGIES, COMMUNICATION AND PROMOTION OF THE NEW LOW TOURIST PRODUCT VIA AND, IN PARTICULAR, THE DEFINITION OF A MARKETING AND COMMUNICATION STRATEGY WHICH, THROUGH THE FRAMING OF THE MAIN MOTIVATIONAL LEVERS, THE SELECTION OF A SUITABLE COMMUNICATION TOOL MIX, CAN LAUNCH THE NEW PRODUCT AND CREATE A NEW TREND TOWARDS THE CREATION OF THE PRODUCTION OF DEDICATED PROMOTIONAL MATERIALS (CONTENT, EXISTING AND ALWAYS UPDATED, WHICH WILL POPULATE THE PORTAL SPECIFICALLY DESIGNED FOR THE LOW STREET: SEE ICT DOCUMENT © OF PAPER COMMUNICATION AND INFORMATION TOOLS; WITHIN THE SCOPE OF USING SOCIAL MEDIA TO SHARE, TELL, DISSEMINATE THE EXPERIENCES OF FRUOBE.TRE FOR THE COMMUNICATION AND PROMOTION OF THE NEW TOURIST PRODUCT, IT WILL BE ESSENTIAL. (English) | |||
| Property / summary: THE PROJECT IS AIMED AT DEFINING AND IMPLEMENTING THE DEFINITION AND IMPLEMENTATION OF MARKETING STRATEGIES, COMMUNICATION AND PROMOTION OF THE NEW LOW TOURIST PRODUCT VIA AND, IN PARTICULAR, THE DEFINITION OF A MARKETING AND COMMUNICATION STRATEGY WHICH, THROUGH THE FRAMING OF THE MAIN MOTIVATIONAL LEVERS, THE SELECTION OF A SUITABLE COMMUNICATION TOOL MIX, CAN LAUNCH THE NEW PRODUCT AND CREATE A NEW TREND TOWARDS THE CREATION OF THE PRODUCTION OF DEDICATED PROMOTIONAL MATERIALS (CONTENT, EXISTING AND ALWAYS UPDATED, WHICH WILL POPULATE THE PORTAL SPECIFICALLY DESIGNED FOR THE LOW STREET: SEE ICT DOCUMENT © OF PAPER COMMUNICATION AND INFORMATION TOOLS; WITHIN THE SCOPE OF USING SOCIAL MEDIA TO SHARE, TELL, DISSEMINATE THE EXPERIENCES OF FRUOBE.TRE FOR THE COMMUNICATION AND PROMOTION OF THE NEW TOURIST PRODUCT, IT WILL BE ESSENTIAL. (English) / rank | |||
Normal rank | |||
Revision as of 10:30, 23 March 2020
Project in Italy financed by DG Regio
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | LOW END OF DOWNSTREAM DÂ — AOSTA — PROMOTION |
Project in Italy financed by DG Regio |
Statements
157,500.0 Euro
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315,000.0 Euro
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50.0 percent
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27 November 2015
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31 December 2019
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RAVA - REGIONE AUTONOMA VALLE D'AOSTA - PROMOZIONE E PROGETTI EUROPEI PER LO SVILUPPO DEL SETTORE TURISTICO
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IL PROGETTO Ê MIRATO ALLA DEFINIZIONE E ALL¿ATTUAZIONE DI STRATEGIE DI MARKETING, COMUNICAZIONE E PROMOZIONE DEL NUOVO PRODOTTO TURISTICO BASSA VIA ED IN PARTICOLARE Ê PREVISTA LA DEFINIZIONE DI UNA STRATEGIA DI MARKETING E DI COMUNICAZIONE CHE, ATTRAVERSO LO STUDIO DEL NAMING E DELL¿IMMAGINE, LA SCELTA DELLE PRINCIPALI LEVE MOTIVAZIONALI, LA SELEZIONE DI UN IDONEO MIX DI STRUMENTI DI COMUNICAZIONE, POSSA LANCIARE IL NUOVO PRODOTTO E CREARE UNA NUOVA TENDENZA DI ¿CONSUMO¿ DELL¿OFFERTA TURISTICA REGIONALE.TALI ATTIVITà SI CONCRETIZZERANNO NELLA PRODUZIONE DI MATERIALI PROMOZIONALI DEDICATI (CONTENUTI, GIà ESISTENTI E SEMPRE AGGIORNATI, CHE POPOLERANNO IL PORTALE DESTINATO SPECIFICAMENTE ALLA BASSA VIA: CFR SCHEDA ICT) NONCHé DI STRUMENTI DI COMUNICAZIONE E INFORMAZIONE CARTACEI; NELL¿UTILIZZO DEI SOCIAL MEDIA PER CONDIVIDERE, RACCONTARE, DIVULGARE LE ESPERIENZE DI FRUIZIONE.INOLTRE, AI FINI DELLA COMUNICAZIONE E DELLA PROMOZIONE DEL NUOVO PRODOTTO TURISTICO SARà FONDAMENTALE (Italian)
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THE PROJECT IS AIMED AT DEFINING AND IMPLEMENTING THE DEFINITION AND IMPLEMENTATION OF MARKETING STRATEGIES, COMMUNICATION AND PROMOTION OF THE NEW LOW TOURIST PRODUCT VIA AND, IN PARTICULAR, THE DEFINITION OF A MARKETING AND COMMUNICATION STRATEGY WHICH, THROUGH THE FRAMING OF THE MAIN MOTIVATIONAL LEVERS, THE SELECTION OF A SUITABLE COMMUNICATION TOOL MIX, CAN LAUNCH THE NEW PRODUCT AND CREATE A NEW TREND TOWARDS THE CREATION OF THE PRODUCTION OF DEDICATED PROMOTIONAL MATERIALS (CONTENT, EXISTING AND ALWAYS UPDATED, WHICH WILL POPULATE THE PORTAL SPECIFICALLY DESIGNED FOR THE LOW STREET: SEE ICT DOCUMENT © OF PAPER COMMUNICATION AND INFORMATION TOOLS; WITHIN THE SCOPE OF USING SOCIAL MEDIA TO SHARE, TELL, DISSEMINATE THE EXPERIENCES OF FRUOBE.TRE FOR THE COMMUNICATION AND PROMOTION OF THE NEW TOURIST PRODUCT, IT WILL BE ESSENTIAL. (English)
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Identifiers
B74H15002050009
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