Development project of Lennol Oy’s BtoB brand and management, production technology and product range (Q3753825): Difference between revisions
Jump to navigation
Jump to search
(Created claim: summary (P836): As the focus of Lennol Oy’s strategy changes to BtoB sales, the company needs to build a new brand and a brand strategy that aims for a new target group and separates itself from others. The brand strategy is used to advance the marketing strategy of the new target group and the planning of band communication. As the strategic focus of the company changes, management systems and financial management processes need to be developed to respond to n...) |
(Changed label, description and/or aliases in en: translated_label) |
||
| label / en | label / en | ||
Development project of Lennol Oy’s BtoB brand and management, production technology and product range | |||
Revision as of 03:23, 23 November 2021
Project Q3753825 in France
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Development project of Lennol Oy’s BtoB brand and management, production technology and product range |
Project Q3753825 in France |
Statements
58,540 Euro
0 references
58,540.0 Euro
0 references
100.0 percent
0 references
28 November 2019
0 references
31 December 2021
0 references
LENNOL OY
0 references
62°29'19.43"N, 22°45'19.30"E
0 references
61600
0 references
Lennol Oy:n strategian painopisteen muuttuessa BtoB-myyntiin, kaipaa yritys uuden brändin rakentamista ja brändistrategiaa, jolla tavoitellaan uutta kohderyhmää ja erottaudutaan muista. Brändistrategian kautta edetään uuden kohderyhmän markkinointistrategiaan ja bändiviestinnän suunnitteluun. Yrityksen strategisen fokuksen muuttuessa johtamisjärjestelmiä ja taloushallinnon prosesseja tulee kehittää vastaamaan uuteen kasvuhakuiseen ja kannattavaan liiketoimintaan. Lisäksi tulevaisuuden omistajanvaihdos vaatii hallituksen ja johdon sparraamista. Yritys haluaa uuden strategiansa mukaisesti vastata markkinoiden kasvaneisiin vastuullisuusvaatimuksiin ja hakea ratkaisuja toimialan ja asiakkaiden kysymyksiin. Tähän tarvitaan uutta tuotantoteknologiaa, tuotekehitystä ja osaamista. (Finnish)
0 references
As the focus of Lennol Oy’s strategy changes to BtoB sales, the company needs to build a new brand and a brand strategy that aims for a new target group and separates itself from others. The brand strategy is used to advance the marketing strategy of the new target group and the planning of band communication. As the strategic focus of the company changes, management systems and financial management processes need to be developed to respond to new growth-oriented and profitable business. In addition, the change of ownership of the future requires the sparring of the board and management. In line with its new strategy, the company wants to respond to the increased sustainability requirements of the market and seek solutions to the industry’s and customers’ questions. This requires new production technologies, product development and know-how. (English)
23 November 2021
0 references