Development of a design strategy for Eurosoul (Q88038): Difference between revisions

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(‎Created claim: summary (P836): The project will aim to carry out an audit of the design and design of Eurosoul’s design strategy in order to increase its marketing attractiveness, coherence of communication and prestige, as well as the implementation of best practices in relation to the services offered.The project foresees the following activities:(a) a block of audit activities — analysis of the client’s product and service offerings — analysis of the business model of the...)
(‎Changed claim: summary (P836): The subject of the project will be to conduct a design audit and develop the design strategy of Eurosoul in order to increase its marketing attractiveness, communication consistency and image prestige, as well as implement the best design practices in relation to the services offered. Within the project, the following activities are envisaged: (A) block of activities related to auditing - analysis of the Principal's product and service offer - a...)
Property / summaryProperty / summary
The project will aim to carry out an audit of the design and design of Eurosoul’s design strategy in order to increase its marketing attractiveness, coherence of communication and prestige, as well as the implementation of best practices in relation to the services offered.The project foresees the following activities:(a) a block of audit activities — analysis of the client’s product and service offerings — analysis of the business model of the Principal — analysis of the user’s organisational structure — analysis of the communication process with the Principal’s business partners — analysis of the user’s business conduct — analysis of the needs for the development of the production technology (services) used by the Principal — recommendations on the evolution of the business model of the Principal — recommendations on the use of design in the principal’s products — recommendations on the use of design in the advertiser’s products — Recommendations on the use of design in the advertiser’s products — Recommendations on the use of design in the advertiser’s products — Recommendations on the use of design in the advertiser’s products — Recommendations on the use of design in the advertiser’s products — Recommendations on the use of design in the advertiser’s products — Recommendations on the use of design in the advertiser’s products — Recommendations on the use of design in the advertiser’s products — Recommendations on the use of design in the advertiser’s products — Recommendations on the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design in the advertiser’s products — Recommendations relating to the use of design inImplementation of the project will be within 6 months required by PARP.4 experts seconded to carry out the service (English)
The subject of the project will be to conduct a design audit and develop the design strategy of Eurosoul in order to increase its marketing attractiveness, communication consistency and image prestige, as well as implement the best design practices in relation to the services offered. Within the project, the following activities are envisaged: (A) block of activities related to auditing - analysis of the Principal's product and service offer - analysis of the Principal's business model - analysis of the production technology / services used by the Principal - analysis of the Principal's organizational structure - analysis of communication processes with business partners Principal - analysis of the Principal's marketing strategy - definition and characteristics of the Principal's customers and competitors - analysis of key market trends - analysis of design management needs - analysis of needs in terms of using design in the Principal's products - Principal's market potential analysis (B) block of activities related to the development of the strategy - recommendations regarding the presentation of the Principal's product (service) offer - recommendations of adjustments in the Principal's business model - recommendations of production technology development directions ( providing services) used by the Principal - recommendations for changes in the Principal's organizational structure - recommendations for communication processes with the Principal - design management recommendations - recommendations for the use of design in the Principal's products. In total, the service consisting of tasks of block A and block B will be implemented within 8 weeks. The project will be within the 6 months required by PARP. The contractor will delegate 4 experts to perform the service (English)

Revision as of 13:16, 10 March 2020

Project in Poland financed by DG Regio
Language Label Description Also known as
English
Development of a design strategy for Eurosoul
Project in Poland financed by DG Regio

    Statements

    country
    Poland
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    EU contribution
    37,400.0 zloty
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    8,976.0 Euro
    exchange rate to Euro
    0.24 Euro
    point in time
    13 January 2020
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    budget
    54,120.0 zloty
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    12,988.8 Euro
    exchange rate to Euro
    0.24 Euro
    point in time
    13 January 2020
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    co-financing rate
    85.0 percent
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    start time
    1 May 2019
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    end time
    30 September 2019
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    beneficiary name (string)
    EUROSOUL SP. Z O.O.
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    summary
    Przedmiotem projektu będzie przeprowadzenie audytu wzorniczego i opracowanie strategii wzorniczej przedsiębiorstwa Eurosoul, celem podniesienia jego atrakcyjności marketingowej, spójności komunikacji i prestiżu wizerunku, a także wdrożenia najlepszych praktyk wzorniczych w odniesieniu do oferowanych usług. W ramach projektu przewiduje się następujące działania: (A) blok działań związanych z audytem - analiza oferty produktowej i usługowej Zleceniodawcy - analiza modelu biznesowego Zleceniodawcy - analiza technologii produkcji/świadczenia usług stosowanych przez Zleceniodawcę - analiza struktury organizacyjnej Zleceniodawcy - analiza procesów komunikacji z partnerami biznesowymi Zleceniodawcy - analiza strategii marketingowej Zleceniodawcy - zdefiniowanie i charakterystyka klientów i konkurencji Zleceniodawcy - analiza kluczowych trendów rynkowych - analiza potrzeb z zakresu zarządzania wzornictwem - analiza potrzeb pod kątem wykorzystania wzornictwa w produktach Zleceniodawcy - analiza potencjału rynkowego Zleceniodawcy (B) blok działań związanych z opracowaniem strategii - rekomendacje w zakresie prezentacji oferty produktowej (usługowej) Zleceniodawcy - rekomendacje korekt w modelu biznesowym Zleceniodawcy - rekomendacje kierunków rozwoju technologii produkcji (świadczenia usług) stosowanej przez Zleceniodawcę - rekomendacje zmian w strukturze organizacyjnej Zleceniodawcy - rekomendacje z zakresu procesów komunikacji z partnerami biznesowymi Zleceniodawcy - rekomendacje z zakresu zarządzania wzornictwem - rekomendacje dotyczące wykorzystania wzornictwa w produktach Zleceniodawcy Łącznie usługa składająca się z zadań bloku A i bloku B zrealizowana zostaną w ciągu 8 tygodni. Realizacja projektu mieścić się będzie w wymaganym przez PARP terminie 6 m-cy. Do realizacji usługi wykonawca oddeleguje 4 ekspertów (Polish)
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    The subject of the project will be to conduct a design audit and develop the design strategy of Eurosoul in order to increase its marketing attractiveness, communication consistency and image prestige, as well as implement the best design practices in relation to the services offered. Within the project, the following activities are envisaged: (A) block of activities related to auditing - analysis of the Principal's product and service offer - analysis of the Principal's business model - analysis of the production technology / services used by the Principal - analysis of the Principal's organizational structure - analysis of communication processes with business partners Principal - analysis of the Principal's marketing strategy - definition and characteristics of the Principal's customers and competitors - analysis of key market trends - analysis of design management needs - analysis of needs in terms of using design in the Principal's products - Principal's market potential analysis (B) block of activities related to the development of the strategy - recommendations regarding the presentation of the Principal's product (service) offer - recommendations of adjustments in the Principal's business model - recommendations of production technology development directions ( providing services) used by the Principal - recommendations for changes in the Principal's organizational structure - recommendations for communication processes with the Principal - design management recommendations - recommendations for the use of design in the Principal's products. In total, the service consisting of tasks of block A and block B will be implemented within 8 weeks. The project will be within the 6 months required by PARP. The contractor will delegate 4 experts to perform the service (English)
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    Identifiers

    Polish Kohesio ID
    POPW.01.04.00-06-0046/18
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