NEW THREE-DIMENSIONAL ADVERTISING TECHNOLOGY BASED ON INTELLIGENT REAL-TIME ASSIGNMENT OF DYNAMIC ADS (Q3192608): Difference between revisions
Jump to navigation
Jump to search
(Created claim: summary (P836): The general objective of this project will be to make a technological leap within the BIMserver.center platform. Being able to provide this technological solution with the predictive AI algorithms with which to offer intelligent advertising functionality, allowing to offer different products and services included in the construction sector according to the interests of the user and the characteristics of the project to which it has been accessed...) |
(Changed label, description and/or aliases in en: translated_label) |
||
| label / en | label / en | ||
NEW THREE-DIMENSIONAL ADVERTISING TECHNOLOGY BASED ON INTELLIGENT REAL-TIME ASSIGNMENT OF DYNAMIC ADS | |||
Revision as of 21:31, 12 October 2021
Project Q3192608 in Spain
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | NEW THREE-DIMENSIONAL ADVERTISING TECHNOLOGY BASED ON INTELLIGENT REAL-TIME ASSIGNMENT OF DYNAMIC ADS |
Project Q3192608 in Spain |
Statements
249,918.5 Euro
0 references
499,837.0 Euro
0 references
50.0 percent
0 references
1 April 2020
0 references
30 June 2021
0 references
CYPE SOFT SL
0 references
38°20'37.10"N, 0°29'17.41"W
0 references
03014
0 references
El objetivo general del presente proyecto será el de obtener un salto tecnológico dentro de la plataforma BIMserver.center. Consiguiendo dotar a esta solución tecnológica de los algoritmos predictivos de IA con los que ofrecer funcionalidad inteligente de publicidad, permitiendo ofrecer distintos productos y servicios incluidos dentro del sector de la construcción atendiendo a los intereses del usuario y a las características del proyecto al que se ha accedido. Esta publicidad se implementará de tal modo que se encuentre integrada en el entorno tridimensional que presenta cada proyecto, por lo que el usuario la recibirá de manera interactiva mediante objetos 3D animados junto al resto de elementos que ya están definidos por el mismo proyecto. Es lo que se ha denominado como BIMPUBLI_x000D_ _x000D_ El objetivo técnico general del presente proyecto consiste en la investigación y el desarrollo de 3 nuevos elementos tecnológicos:_x000D_ • Un nuevo editor de objetos trdimensionales dinámicos que sea capaz de generar y representar los anuncios en forma de anunciós 3D con los que el usuario puedo interactuar dentro de un navegador web._x000D_ • Nuevos algoritmos predictivos que sean capaces de analizar y procesar todos los datos relacionados con las características del anuncio y del usuario final, para realizar una asignación inteligente que asegure su mayor eficacia._x000D_ • Una estructura de datos que sea capaz de albergar los datos requeridos y alimentar de manera óptima los algoritmos para lograr resolver, generar y representar el anuncio 3D dinámico en tiempo real._x000D_ _x000D_ El principal objetivo técnico general será por tanto la investigación y desarrollo para la creación de una herramienta publicitaria que se integre dentro de la plataforma BIMserver.center. El fundamento técnico del proyecto residirá en la interconexión de la arquitectura digital junto con la publicidad. (Spanish)
0 references
The general objective of this project will be to make a technological leap within the BIMserver.center platform. Being able to provide this technological solution with the predictive AI algorithms with which to offer intelligent advertising functionality, allowing to offer different products and services included in the construction sector according to the interests of the user and the characteristics of the project to which it has been accessed. This advertising will be implemented in such a way that it is integrated into the three-dimensional environment that each project presents, so the user will receive it interactively using animated 3D objects along with the other elements that are already defined by the same project. It is what has been called BIMPUBLI_x000D_ _x000D_ The general technical objective of this project is to research and develop 3 new technological elements:_x000D_ • A new dynamic trdimensional object editor that is able to generate and represent the ads in the form of 3D announcements with which the user can interact within a web browser._x000D_ • New predictive algorithms that are able to analyse and process all data related to the ad and end user’s features _ host the required research structure, to perform an optimal mapping of the data that is able to achieve its greatest efficiency. The technical foundation of the project will lie in the interconnection of digital architecture together with advertising. (English)
12 October 2021
0 references
Alicante/Alacant
0 references
Identifiers
IDI-20201063
0 references