Rochy Brand Internationalisation Plan in the Middle East Market (Q3249472): Difference between revisions
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Rochy Brand Internationalisation Plan in the Middle East Market | |||
Revision as of 11:05, 12 October 2021
Project Q3249472 in Spain
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Rochy Brand Internationalisation Plan in the Middle East Market |
Project Q3249472 in Spain |
Statements
18,635.0 Euro
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37,270.0 Euro
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50.0 percent
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1 January 2017
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31 December 2017
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IRPA S.A.
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39°24'39.10"N, 0°24'0.29"W
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46165
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El plan te internacionalización planteado por la empresa IRPA, S.A. (en adelante IRPA) para 2017 se basa en 2 pilares: 1.- Desarrollo de medios técnicos y mejora del B2B offline y online en inglés: La empresa, pese a que exporta prácticamente desde sus orígenes (como se puede ver en el apartado B), no cuenta con medios técnicos en la gestión comercial y herramientas de marketing enfocadas a la exportación. Su ERP, los medios de venta, catálogos, etc., estaban disponibles únicamente en lengua española hasta el 2015. Desde el 2016 se están realizando esfuerzos importantes para adecuar los medios técnicos, para enlazarlos con la gestión comercial y con el marketing en lengua inglesa, facilitando así la internacionalización de la marca. 2.-Imagen de Marca, punto de venta y franquicia en el mercado árabe: La empresa viene teniendo crecimientos exponenciales en las ventas en el mercado árabe, con una muy buena aceptación de producto y precio y ya desde 2015 empezó un proceso de crecimient (Spanish)
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The internationalization you plan proposed by the company IRPA, S.A. (Hereinafter IRPA) for 2017 is based on two pillars: 1. Development of means and improving B2B offline and online in English: The company, although exports virtually since its inception (as you can see in section B ), it has no technical means in commercial management and marketing tools focused on export. ERP, media sales, catalogs, etc., were available only in Spanish language until 2015. Since 2016 major efforts are being made to adapt the technical means to link them with the commercial management and marketing in English thus facilitating the internationalization of the brand. 2. brand image, point of sale and franchise in the Arab market: The company is having exponential growth in sales in the Arab market, with a very good acceptance of the product and price and since 2015 began a process of growth multibrand stores that market. Starting with this situation began to negotiate preferential agreements with custom (English)
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Massanassa
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Identifiers
20F03040103A_IVCT00000APIN7327
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