Reminder campaign OPII by broadcasting TV spots and TV shows (Q3109654): Difference between revisions
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(Created claim: summary (P836): The aim of the project is to inform the general public, through the broadcasting of TV spots and TV shows, about the benefits of projects carried out under the Operational Programme Integrated Infrastructure (OPII) in the field of transport and computerisation of the company. The project builds on the completed project called Information Campaign (ITMS code 311081B350), implemented in 2016 and its task is to maintain the results achieved through...) |
(Changed label, description and/or aliases in en: translated_label) |
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Reminder campaign OPII by broadcasting TV spots and TV shows | |||
Revision as of 16:34, 15 September 2021
Project Q3109654 in Slovakia
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Reminder campaign OPII by broadcasting TV spots and TV shows |
Project Q3109654 in Slovakia |
Statements
2,476,320.68 Euro
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3,017,695.2 Euro
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0.82 percent
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10 January 2017
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10 January 2018
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Ministerstvo dopravy a výstavby Slovenskej republiky
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48°8'54.96"N, 17°6'27.90"E
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Cieľom projektu je prostredníctvom vysielania TV spotov a relácií v televízii informovať širokú verejnosť o prínosoch projektov realizovaných v rámci Operačného programu Integrovaná infraštruktúra (ďalej len "OPII") v oblasti dopravy a informatizácie spoločnosti. Projekt obsahovo nadväzuje na ukončený projekt s názvom Informačná kampaň (kód ITMS 311081B350), realizovaný v roku 2016 a jeho úlohou je udržať výsledky, ktoré boli prostredníctvom predchádzajúcej informačnej kampane dosiahnuté. Projekt bude realizovaný prostredníctvom dvoch hlavných aktivít:Hlavná aktivita č. 1 Produkcia televízneho spotu s modifikáciami je zameraná na produkciu TV spotu a jeho modifikácii, ktoré budú vysielané v zmysle hlavnej aktivity č. 2 Vysielanie televíznych spotov a relácií so zámerom osloviť čo najširšiu cieľovú skupinu. Pre tento účel budú využívané médiá s celoslovenskou pôsobnosťou s najvyšším ratingom v oblasti sledovanosti.Merateľným ukazovateľom bude počet mediálnych výstupov, ktorého hodnota je 4 645. (Slovak)
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The aim of the project is to inform the general public, through the broadcasting of TV spots and TV shows, about the benefits of projects carried out under the Operational Programme Integrated Infrastructure (OPII) in the field of transport and computerisation of the company. The project builds on the completed project called Information Campaign (ITMS code 311081B350), implemented in 2016 and its task is to maintain the results achieved through the previous information campaign. The project will be implemented through two main activities: Activity 1 The production of TV spots with modifications is aimed at the production of TV spots and its modification, which will be broadcast in terms of main activity No. 2 Broadcasting of TV spots and broadcasts with the intention to reach the widest possible target group. Media with the highest rating in the field of viewing will be used for this purpose. A measurable indicator will be the number of media outputs, the value of which is 4 645. (English)
15 September 2021
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Identifiers
311081N573
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