FURNITURE FOR NEW INTERNATIONAL MARKETS IN AFRICA AND THE USA AND MARKET SHARES IN RUSSIA (Q2074657): Difference between revisions
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(Changed label, description and/or aliases in 2 languages: Changing unique label-description pair) |
(Removed claim: financed by (P890): Directorate-General for Regional and Urban Policy (Q8361), Removing unnecessary financed by statement) |
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Revision as of 15:01, 2 November 2020
Project Q2074657 in Italy
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | FURNITURE FOR NEW INTERNATIONAL MARKETS IN AFRICA AND THE USA AND MARKET SHARES IN RUSSIA |
Project Q2074657 in Italy |
Statements
3,000.0 Euro
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6,000.0 Euro
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50.0 percent
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13 March 2018
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19 October 2018
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31 October 2018
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MORELLO GIANPAOLO
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45°11'14.96"N, 11°28'7.10"E
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IL PROGETTO INTENDE PORRE IN ESSERE INTERVENTI DI PENETRAZIONE COMMERCIALE IN DUE NUOVE AREE STRATEGICHE PER LO SVILUPPO DELL'ATTIVITA' DELL'AZIENDA: IL MERCATO USA ED IL MERCATO AFRICANO. INTENDE INOLTRE RECUPERARE QUOTE DI MERCATO IN RUSSIA. L'INTERVENTO COME DESCRITTO ANALITICAMENTE NELL'ALLEGATO MODELLO DI PROGETTO, PREVEDE UNA STRUTTURA OPERATIVA INTERNA ALL'AZIENDA CHE LAVORI IN COORDINAMENTO CON IL SERVIZIO DI CONSULENZA ESTERNA. L'AZIONE STRUTTURATA PREVEDE ANALISI DI PIANIFICAZIONE STRATEGICA, CON AZIONI DISTINTE PER CIASCUN MERCATO INDIVIDUATO, E DI PIANIFICAZIONE PROMOZIONALE. USA: PIANO DI PENETRAZIONE COMMERCIALE CON PIANO DI MARKETING, APERTURA DI UNO SHOW ROOM A MIAMI, INDIVIDUAZIONE DI UN BRAND SPECIFICO CON RICERCA DI PARTNERS PER LA DISTRIBUZIONE E DI BUYERS. MERCATO AFRICANO: SPECIFICHE AZIONI DI MARKETING, PROMOZIONALI, ADVERTISING COMUNICAZIONE ATTRAVERSO LA RICERCA DI OPERATORI/PARTNERS PER REALIZZARE INCONTRI PROMOZIONALI PER COSTRUIRE UNA RETE COMMERCIALE, N (Italian)
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THE PROJECT INTENDS TO PUT IN PLACE MARKET PENETRATION MEASURES IN TWO NEW STRATEGIC AREAS FOR THE DEVELOPMENT OF THE COMPANY’S ACTIVITIES: THE US MARKET AND THE AFRICAN MARKET. IT ALSO INTENDS TO RECOVER MARKET SHARES IN RUSSIA. THE INTERVENTION AS DESCRIBED ANALYTICALLY IN THE ATTACHED PROJECT MODEL PROVIDES FOR AN OPERATING STRUCTURE WITHIN THE COMPANY WHICH WORKS IN COORDINATION WITH THE EXTERNAL CONSULTANCY SERVICE. THE STRUCTURED ACTION INCLUDES STRATEGIC PLANNING ANALYSES, WITH SEPARATE ACTIONS FOR EACH IDENTIFIED MARKET, AND PROMOTIONAL PLANNING. USA: MARKETING PENETRATION PLAN WITH MARKETING PLAN, OPENING OF A SHOW ROOM IN MIAMI, IDENTIFICATION OF A SPECIFIC BRAND WITH RESEARCH BY PARTNERS FOR DISTRIBUTION AND BUYOUTS. AFRICAN MARKET: SPECIFIC MARKETING, MARKETING, ADVERTISING THROUGH RESEARCH BY OPERATORS/PARTNERS TO CARRY OUT PROMOTIONAL MEETINGS IN ORDER TO BUILD A TRADE NETWORK, (English)
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Identifiers
B37H18001260009
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