(A19_092_2016_0920306_1422) EXTRA ORDINARY EXPERIENCE PRUNETI COLLECTION 2016. REPOSITIONING OF THE BRAND AND COMMERCIAL DEVELOPMENT ON THE US MARKET (Q2066438): Difference between revisions
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(Removed claim: financed by (P890): Directorate-General for Regional and Urban Policy (Q8361), Removing unnecessary financed by statement) |
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Revision as of 14:10, 2 November 2020
Project Q2066438 in Italy
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | (A19_092_2016_0920306_1422) EXTRA ORDINARY EXPERIENCE PRUNETI COLLECTION 2016. REPOSITIONING OF THE BRAND AND COMMERCIAL DEVELOPMENT ON THE US MARKET |
Project Q2066438 in Italy |
Statements
12,869.28 Euro
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25,738.55 Euro
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50.0 percent
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6 June 2016
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19 November 2018
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27 November 2020
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FRANTOIO PRUNETI SRL
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43°46'11.53"N, 11°15'20.09"E
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OBIETTIVO 1 ? COMUNICAZIONE DEL BRAND PRUNETI OLTRE ALL?IMPLEMENTAZIONE DI AZIONI RIVOLTE PRINCIPALMENTE AL TARGET B2B, L?AZIENDA INTENDE REALIZZARE UNA STRATEGIA MIRATA AL CONSUMATORE FINALE (B2C), CHE RIGUARDER? IL RIPOSIZIONAMENTO DEL BRAND ATTRAVERSO AZIONI DI COMUNICAZIONE INTERNAZIONALE E RESTYLING DI GRAFICAEDESIGN DEGLI STRUMENTI PROMOZIONALI DELL?AZIENDA. OBIETTIVO ? ELABORARE UNA STRATEGIA DI CORPORATE BRAND POSITIONING PER COSTRUIRE IL VALORE DEL BRAND PRUNETI NEL MERCATO USA, CARATTERIZZATO (COME GI? EVIDENZIATO NEL PARAGRAFO PRECEDENTE) DA UNA FASCIA DI POPOLAZIONE ?AWARE?, OVVERO CHE COMPRENDE I VALORI LEGATI ALL?OLIO EXTRA VERGINE DI OLIVA ITALIANO ED IN PARTICOLARE TOSCANO. PER REALIZZARE QUESTA IMPORTANTE AZIONE DI RIPOSIZIONAMENTO STRATEGICO INTERNAZIONALE, PRUNETI INTENDE INVESTIRE ? IN MANIERA PROPEDEUTICA E COMPLEMENTARE ALLE AZIONI LEGATE ALLA PARTE MARKETING E COMMERCIALE - SULLA RIVISITAZIONE DEGLI STRUMENTI DI COMUNICAZIONE ONLINE ED OFFLINE, CON L?OBIETTIVO DI (Italian)
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OBJECTIVE 1? DO YOU INTEND TO IMPLEMENT A TARGETED STRATEGY FOR THE FINAL CONSUMER (B2C)? THE REPOSITIONING OF THE BRAND THROUGH INTERNATIONAL COMMUNICATION AND RESTORATION OF GRAFEDSIGN PROMOTIONAL TOOLS FOR THE PROMOTIONAL TOOLS OF THE COMPANY? PURPOSE? DEVELOP A STRATEGY OF CORPORATE BRAND POSITIONING TO BUILD THE VALUE OF BRAND PRUNETI IN THE US MARKET, CHARACTERISED AS GI (SUCH AS GI? HIGHLIGHTED IN THE PREVIOUS PARAGRAPH) BY A POPULATION BAND? AWARE, I.E. THAT INCLUDES THE VALUES RELATED TO THE ITALIAN EXTRA VIRGIN OLIVE OIL AND IN PARTICULAR TOSCANO. IN ORDER TO ACHIEVE THIS IMPORTANT TASK OF INTERNATIONAL STRATEGIC REPOSITIONING, PRUNETI INTENDS TO INVEST? PRELIMINARY AND COMPLEMENTARY TO MARKETING AND MARKETING SIDE ACTIONS — ON THE REVIEW OF ONLINE AND OFFLINE COMMUNICATION TOOLS WITH THE AIM OF (English)
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Identifiers
D58I16001570009
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