NEW PROMOTION AND COMMUNICATION ACTIONS THROUGH THE SARDINIAN AIRPORT SYSTEM. IMPLEMENTATION OF GUIDELINE PROT.1272/GAB OF 09/08/2017 AND REF. 1238/GAB OF 02/07/2018 (Q2052800): Difference between revisions

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Revision as of 11:32, 2 November 2020

Project Q2052800 in Italy
Language Label Description Also known as
English
NEW PROMOTION AND COMMUNICATION ACTIONS THROUGH THE SARDINIAN AIRPORT SYSTEM. IMPLEMENTATION OF GUIDELINE PROT.1272/GAB OF 09/08/2017 AND REF. 1238/GAB OF 02/07/2018
Project Q2052800 in Italy

    Statements

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    8,540,682.77 Euro
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    17,984,898.76 Euro
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    47.49 percent
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    1 December 2017
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    31 December 2019
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    REGIONE AUTONOMA DELLA SARDEGNA
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    39°13'1.02"N, 9°6'46.26"E
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    AZIONI DI PROMOZIONE E COMUNICAZIONE ATTRAVERSO IL SISTEMA DEGLI AEROPORTI DELLA SARDEGNA (CAGLIARI, ALGHERO E OLBIA) PER COMPLETARE IL PANEL DEI CANALI DI COMUNICAZIONE PRESENTI SUL TERRITORIO IN LINEA CON LA STRATEGIA DI SPECIALIZZAZIONE INTELLIGENTE (S3) ED IN CONTINUITà CON IL PROCESSO DI RIPOSIZIONAMENTO STRATEGICO DEL PRODOTTO ECONOMICO TERRITORIALE AVVIATO NEL 2015/2016 PARTENDO DA UNA NUOVA VISIONE DELL¿ISOLA E PUNTANDO ANCHE SULLE STRATEGIE DI DESTAGIONALIZZAZIONE UTILI ALL¿ALLUNGAMENTO DELLA STAGIONE TURISTICA, NONCHé PER CONSOLIDARE LE STRATEGIE SPERIMENTATE NELL¿ULTIMO TRIENNIO, DESTINATE A RICHIAMARE L¿ATTENZIONE DEI TURISTI SU NUOVE MOTIVAZIONI DI VIAGGIO E SU ALTRI TEMI DI VACANZA, CON L¿OBIETTIVO DI AUMENTARE IL NUMERO DEI REPEATERS E DI OTTENERE UN SIGNIFICATIVO EFFETTO SULLE POLITICHE DI DESTAGIONALIZZAZIONE. (Italian)
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    PROMOTION AND COMMUNICATION ACTIONS THROUGH THE SYSTEM OF SARDINIAN AIRPORTS (CAGLIARI, ALGHERO AND OLBIA) TO COMPLETE THE PANEL OF THE COMMUNICATION CHANNELS ON THE GROUND IN LINE WITH THE SMART SPECIALISATION STRATEGY (S3) AND IN CONTINUE WITH THE PROCESS OF STRATEGIC REPOSITIONING OF THE TERRITORIAL ECONOMIC PRODUCT STARTED IN 2015/2016 ON THE BASIS OF A NEW VISION OF THE ISLAND AND WITH A VIEW ALSO TO THE STRATEGIES FOR SEASONAL ADJUSTMENT OF THE LAST THREE YEARS OF THE TOURIST SEASON, WITH A VIEW TO ATTRACTING TOURISTS INTO NEW GROUNDS FOR TRAVEL AND OTHER TOPICS ON HOLIDAY, WITH A VIEW TO INCREASING THE NUMBER OF REPEATERALS AND HAVING A SIGNIFICANT EFFECT ON SEASONAL ADJUSTMENT POLICIES. (English)
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    Identifiers