Increasing recognition of the brand of STYROBUD GÓOR in European markets thanks to participation in the Eastern Poland Operational Programme. (Q87721): Difference between revisions

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(‎Removed claim: summary (P836): The project involves the introduction of a new business model for internationalisation, which was created in cooperation with the consultancy firm Tributo Jarosław Słomka.The choice of the contractor was made on the basis of the initial market statement, the bid offered was the most competitive.The new business model of the internationalisation of our company was developed within the time limit of 16/08/2018-28/08/2018. the first stage of the...)
Property / summary
The project involves the introduction of a new business model for internationalisation, which was created in cooperation with the consultancy firm Tributo Jarosław Słomka.The choice of the contractor was made on the basis of the initial market statement, the bid offered was the most competitive.The new business model of the internationalisation of our company was developed within the time limit of 16/08/2018-28/08/2018. the first stage of the work was the completion of the initial audit in a company that has been clarified to determine the level of preparation of the company in the context of the proposed internationalisation.Its scope covered issues relating, inter alia, to:An assessment of the sales potential of the company and of the products;An analysis of financial data and sales statistics;The segmentation of customer groups;An assessment of the marketing capacity.Following the analysis of the data collected, the orientation of internationalisation and the recommendations produced have been identified and described in the model.France and Germany were identified as the target markets.Products/structures made of concrete are defined as those with the highest export potential:columns, fences, grills, Grillo — smokehouses, vegetables, garden accessories.Key actions in the implementation of the project:1.Cooperation with the Foreign Commercial Offices of the PAIH in Frankfurt.2.Membership of the Polish Chamber of Commerce and the Franco-Polish Chamber of Commerce.3.The use of services provided by consultancy firms in preparing for the implementation of the model.4.Planning and implementation of marketing activities in the context of internationalisation, including the preparation of promotional materials in English, German and French;the translation of the site;production of spot.5.Participation in fairs in Poland and Germany, as well as the organisation of an economic mission to France.The Buma and Gardenia Fair in Poznań, Buma in Munich, Spoga + Gafa in Koloni, as well as a mission at the BATAT Fair in Paris. (English)
 
Property / summary: The project involves the introduction of a new business model for internationalisation, which was created in cooperation with the consultancy firm Tributo Jarosław Słomka.The choice of the contractor was made on the basis of the initial market statement, the bid offered was the most competitive.The new business model of the internationalisation of our company was developed within the time limit of 16/08/2018-28/08/2018. the first stage of the work was the completion of the initial audit in a company that has been clarified to determine the level of preparation of the company in the context of the proposed internationalisation.Its scope covered issues relating, inter alia, to:An assessment of the sales potential of the company and of the products;An analysis of financial data and sales statistics;The segmentation of customer groups;An assessment of the marketing capacity.Following the analysis of the data collected, the orientation of internationalisation and the recommendations produced have been identified and described in the model.France and Germany were identified as the target markets.Products/structures made of concrete are defined as those with the highest export potential:columns, fences, grills, Grillo — smokehouses, vegetables, garden accessories.Key actions in the implementation of the project:1.Cooperation with the Foreign Commercial Offices of the PAIH in Frankfurt.2.Membership of the Polish Chamber of Commerce and the Franco-Polish Chamber of Commerce.3.The use of services provided by consultancy firms in preparing for the implementation of the model.4.Planning and implementation of marketing activities in the context of internationalisation, including the preparation of promotional materials in English, German and French;the translation of the site;production of spot.5.Participation in fairs in Poland and Germany, as well as the organisation of an economic mission to France.The Buma and Gardenia Fair in Poznań, Buma in Munich, Spoga + Gafa in Koloni, as well as a mission at the BATAT Fair in Paris. (English) / rank
Normal rank
 

Revision as of 17:18, 14 October 2020

Project in Poland financed by DG Regio
Language Label Description Also known as
English
Increasing recognition of the brand of STYROBUD GÓOR in European markets thanks to participation in the Eastern Poland Operational Programme.
Project in Poland financed by DG Regio

    Statements

    country
    Poland
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    EU contribution
    548,335.0 zloty
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    131,600.4 Euro
    exchange rate to Euro
    0.24 Euro
    point in time
    13 January 2020
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    budget
    645,100.0 zloty
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    154,824.0 Euro
    exchange rate to Euro
    0.24 Euro
    point in time
    13 January 2020
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    co-financing rate
    85.0 percent
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    start time
    1 October 2018
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    end time
    31 December 2019
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    beneficiary name (string)
    STYROBUD - GÓRNO RADOMSKI PIOTR
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    beneficiary
    Q2515726
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    coordinate location

    50°13'52.3"N, 22°7'8.0"E
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    summary
    Projekt zakłada wprowadzenie nowego modelu biznesowego internacjonalizacji, który został stworzony we współpracy z firmą doradczą Tribuo Jarosław Słomka. Wybór wykonawcy został przeprowadzony na podstawie wstępnego rozeznania rynku, zaproponowana oferta była najbardziej konkurencyjna. Nowy model biznesowy internacjonalizacji naszego przedsiębiorstwa opracowywano w terminie 16/08/2018-28/08/2018 r. Pierwszym etapem prac było przeprowadzenie wstępnego audytu w firmie, który w sposób klarowany miał określić poziom przygotowania firmy w kontekście planowanej internacjonalizacji. Jego zakres obejmował zagadnienia związane między innymi z: - oceną potencjału sprzedażowego firmy oraz produktów; - analizę danych finansowych oraz statystyk sprzedaży; - segmentacją grup klientów; - oceną potencjału marketingowego. Po analizie zebranych danych zostały wytypowane kierunki internacjonalizacji oraz opracowane rekomendacje, które opisano w modelu. Jako rynki docelowe wskazano Francję oraz Niemcy. Jako produkty o największym potencjale eksportowym określono artykuły/konstrukcje wykonane z betonu: kolumny, ogrodzenia, grille, grillo - wędzarnie, warzywniki, galanterię ogrodową. Najważniejsze działania w ramach realizacji projektu: 1. Nawiązanie współpracy z Zagranicznymi Biurami Handlowymi PAIH we Frankfurcie. 2. Członkostwo w Polsko-Niemieckiej Izbie Gospodarczej oraz Francusko-Polskiej Izbie Gospodarczej. 3. Wykorzystanie usług świadczonych przez firmy doradcze w procesie przygotowania do wdrożenia modelu. 4. Zaplanowanie i realizacja działań marketingowych w kontekście internacjonalizacji m.in. przygotowanie materiałów promocyjnych w językach angielskim, niemieckim oraz francuskim; tłumaczenie strony; produkcja spotu. 5. Udział w targach w Polsce oraz Niemczech, a także organizacja misji gospodarczej do Francji. Targi Budma i Gardenia w Poznaniu, Bauma w Monachium, Spoga + Gafa w Koloni, a także misja w trakcie targów BATiMAT w Paryżu. (Polish)
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    Identifiers

    Polish Kohesio ID
    POPW.01.02.00-18-0030/18
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