Implementation of product innovation in the OOH advertising sector and the inclusion of design thinking in the company Recevent (Q88342): Difference between revisions

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(‎Removed claim: summary (P836): Increasing the competitiveness of Recevent Sp. z o.o. (Recevent) and the incorporation of design processes into the company’s activities.Design activities:(a) Design for product innovation large format green print on BBS paper, including the recommendationII (a)B, para.2 paragraphD ‘A reference to the quality of the repeatability and timeliness of print media from advertising media based on the BBS’s own machine park’, (b) Design for product i...)
Property / summary
Increasing the competitiveness of Recevent Sp. z o.o. (Recevent) and the incorporation of design processes into the company’s activities.Design activities:(a) Design for product innovation large format green print on BBS paper, including the recommendationII (a)B, para.2 paragraphD ‘A reference to the quality of the repeatability and timeliness of print media from advertising media based on the BBS’s own machine park’, (b) Design for product innovation of the comprehensive construction of the OOH campaign on the media networks of individual owners of tables,Introduction of a campaign management system on foreign media, (c) Design of the design of the visualisation system/marking of billboards plaques — jp.B “Development of a system for the visualisation of billboards”, (d) Design design changes, recommendationII (a)B, para.1 Design changes to the organisational structure, (e) Development of marketing activities for marketing innovation — a recommendationII (a)C “Recommendations for marketing strategy...”.Implementation activities for design projects resulting in the diversification of the offer:for the introduction of product innovation 1.Large format green paper on BBS paper with treatment:purchase of equipment for the hard copy production line BBS in green technology — recommendationII (a)B, para.2 paragraphD, (b) For the implementation of product innovation 2.OOH campaign (out of home) on a network of individual media:purchase of a dedicated management system for the management of an advertising campaign (WAPZ), which is in line with the project — recommendation of recommendation.II (a)B, para.2), para.C. (English)
 
Property / summary: Increasing the competitiveness of Recevent Sp. z o.o. (Recevent) and the incorporation of design processes into the company’s activities.Design activities:(a) Design for product innovation large format green print on BBS paper, including the recommendationII (a)B, para.2 paragraphD ‘A reference to the quality of the repeatability and timeliness of print media from advertising media based on the BBS’s own machine park’, (b) Design for product innovation of the comprehensive construction of the OOH campaign on the media networks of individual owners of tables,Introduction of a campaign management system on foreign media, (c) Design of the design of the visualisation system/marking of billboards plaques — jp.B “Development of a system for the visualisation of billboards”, (d) Design design changes, recommendationII (a)B, para.1 Design changes to the organisational structure, (e) Development of marketing activities for marketing innovation — a recommendationII (a)C “Recommendations for marketing strategy...”.Implementation activities for design projects resulting in the diversification of the offer:for the introduction of product innovation 1.Large format green paper on BBS paper with treatment:purchase of equipment for the hard copy production line BBS in green technology — recommendationII (a)B, para.2 paragraphD, (b) For the implementation of product innovation 2.OOH campaign (out of home) on a network of individual media:purchase of a dedicated management system for the management of an advertising campaign (WAPZ), which is in line with the project — recommendation of recommendation.II (a)B, para.2), para.C. (English) / rank
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Revision as of 15:50, 14 October 2020

Project in Poland financed by DG Regio
Language Label Description Also known as
English
Implementation of product innovation in the OOH advertising sector and the inclusion of design thinking in the company Recevent
Project in Poland financed by DG Regio

    Statements

    country
    Poland
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    EU contribution
    2,988,925.0 zloty
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    717,342.0 Euro
    exchange rate to Euro
    0.24 Euro
    point in time
    13 January 2020
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    budget
    5,462,500.0 zloty
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    1,311,000.0 Euro
    exchange rate to Euro
    0.24 Euro
    point in time
    13 January 2020
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    co-financing rate
    54.72 percent
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    start time
    1 March 2019
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    end time
    31 December 2019
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    beneficiary name (string)
    RECEVENT SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ
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    beneficiary
    Q2516435
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    summary
    Zwiększenie konkurencyjności przedsiębiorstwa Recevent Sp. z o.o. (dalej Recevent) i włączenie procesów wzorniczych do działalności firmy. Działania projektowe wzornicze: a) Projektowanie wzornicze innowacji produktowej Wielkoformatowy druk ekologiczny, na papierze BBS, wraz z obróbką - rekomendacja rozdz. II lit. B, pkt. 2 ust. D „Podniesienie jakości powtarzalności i terminowości procesów wydruku nośników reklamy w oparciu o własny park maszynowy drukarni BBS”, b) Projektowanie wzornicze innowacji produktowej Usługa kompleksowej budowy kampanii OOH na sieci nośników zrzeszającej indywidualnych właścicieli tablic – jw. ust. C „Wprowadzenie Systemu zarządzania kampaniami na nośnikach obcych”, c) Projektowanie wzornicze systemu wizualizacji/znakowania tablic billboardowych – jw. ust. B „Opracowanie systemu wizualizacji tablic billboardowych”, d) Projektowanie wzornicze zmian struktury organizacyjnej - rekomendacja rozdz. II lit. B, pkt. 1 „Zmiany wzornicze struktury organizacyjnej”, e) Opracowanie działań marketingowych do wprowadzenia innowacji na rynek- rekomendacje rozdz. II lit. C „Zalecenia dla strategii marketingowej…”. Działania wdrożeniowe projektów wzorniczych skutkujące dywersyfikacją oferty: a) Dla wprowadzenia innowacji produktowej 1. Wielkoformatowy druk ekologiczny na papierze BBS (blueback) wraz z obróbką: zakup urządzeń do linii produkcyjnej do wydruków wielkoformatowych BBS w technologii ekologicznej – rekomendacja rozdz. II lit. B, pkt. 2 ust. D, b) Dla wprowadzenia innowacji produktowej 2. Usługa budowy kampanii OOH (out of home) na sieci nośników indywidualnych: zakup dedykowanego Systemu zarządzania kampaniami reklamowymi (robocza nazwa RAPZ), zgodnego z projektem – rekomendacja rozdz. II lit. B, pkt. 2, ust. C. (Polish)
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    Identifiers

    Polish Kohesio ID
    POPW.01.04.00-26-0011/18
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