Introduction of Milanówek’s offer to new international markets. (Q83277): Difference between revisions
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(Removed claim: summary (P836): Reference_reference_programme_aids:SA.42799 (2015/X) Public main_aid: _Article 19 The project concerns the implementation of planned promotional activities on international markets, in relation to the possibility of benefiting from the Programme for the promotion of the sector of land processing.The most important outlook is the Chinese market, but activities will also be carried out on European markets (France, Germany) as well as in the UAE...) |
(Created claim: summary (P836): Reference number of the aid programme: SA.42799(2015/X) Purpose of public aid:_Art.19 The project concerns the implementation of planned promotional activities on international markets, with regard to the possibilities offered by the use of the Programme for Promotion of the Polish Food Speciality Industry. The most important prospective market is the Chinese market, but the activities will also be carried out on European markets (France, German...) |
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Reference number of the aid programme: SA.42799(2015/X) Purpose of public aid:_Art.19 The project concerns the implementation of planned promotional activities on international markets, with regard to the possibilities offered by the use of the Programme for Promotion of the Polish Food Speciality Industry. The most important prospective market is the Chinese market, but the activities will also be carried out on European markets (France, Germany) as well as in the UAE and the USA during their participation in international trade fairs and economic missions. The project plans a range of tasks consistent with the guidelines set out in the industry promotion programme, i.e.: — participation in five trade fairs, including two on the Chinese market, – participation in a group business mission to the US market, – purchase of advisory services, – purchase of promotional materials including MPG panel. As part of the participation in trade fairs, there is a company stand, built in a standard system, with customised design. Promotional materials will be prepared for the fair mainly in the form of offer catalogues. Bilingual (Chinese/English) catalogues are planned for the Chinese trade fair in China. The remaining fairs and missions will be prepared in English. Due to the lack of experience in the execution of contracts on the Chinese market (on European and Arab markets the company has been operating for several years), there is an urgent need to order an advisory service covering the scope of market research, competition analysis and company analysis, brand creation model, selection of potential distributors, organisation of meetings with distributors during the fair and guidelines for negotiating terms of cooperation with Asian partners. Milanówek has been operating on the market since 1994, so it has extensive organizational and human resources. Thanks to its long history of operations and good financial results, the company can easily meet the financial requirements of real (English) | |||||||||||||||
| Property / summary: Reference number of the aid programme: SA.42799(2015/X) Purpose of public aid:_Art.19 The project concerns the implementation of planned promotional activities on international markets, with regard to the possibilities offered by the use of the Programme for Promotion of the Polish Food Speciality Industry. The most important prospective market is the Chinese market, but the activities will also be carried out on European markets (France, Germany) as well as in the UAE and the USA during their participation in international trade fairs and economic missions. The project plans a range of tasks consistent with the guidelines set out in the industry promotion programme, i.e.: — participation in five trade fairs, including two on the Chinese market, – participation in a group business mission to the US market, – purchase of advisory services, – purchase of promotional materials including MPG panel. As part of the participation in trade fairs, there is a company stand, built in a standard system, with customised design. Promotional materials will be prepared for the fair mainly in the form of offer catalogues. Bilingual (Chinese/English) catalogues are planned for the Chinese trade fair in China. The remaining fairs and missions will be prepared in English. Due to the lack of experience in the execution of contracts on the Chinese market (on European and Arab markets the company has been operating for several years), there is an urgent need to order an advisory service covering the scope of market research, competition analysis and company analysis, brand creation model, selection of potential distributors, organisation of meetings with distributors during the fair and guidelines for negotiating terms of cooperation with Asian partners. Milanówek has been operating on the market since 1994, so it has extensive organizational and human resources. Thanks to its long history of operations and good financial results, the company can easily meet the financial requirements of real (English) / rank | |||||||||||||||
Normal rank | |||||||||||||||
| Property / summary: Reference number of the aid programme: SA.42799(2015/X) Purpose of public aid:_Art.19 The project concerns the implementation of planned promotional activities on international markets, with regard to the possibilities offered by the use of the Programme for Promotion of the Polish Food Speciality Industry. The most important prospective market is the Chinese market, but the activities will also be carried out on European markets (France, Germany) as well as in the UAE and the USA during their participation in international trade fairs and economic missions. The project plans a range of tasks consistent with the guidelines set out in the industry promotion programme, i.e.: — participation in five trade fairs, including two on the Chinese market, – participation in a group business mission to the US market, – purchase of advisory services, – purchase of promotional materials including MPG panel. As part of the participation in trade fairs, there is a company stand, built in a standard system, with customised design. Promotional materials will be prepared for the fair mainly in the form of offer catalogues. Bilingual (Chinese/English) catalogues are planned for the Chinese trade fair in China. The remaining fairs and missions will be prepared in English. Due to the lack of experience in the execution of contracts on the Chinese market (on European and Arab markets the company has been operating for several years), there is an urgent need to order an advisory service covering the scope of market research, competition analysis and company analysis, brand creation model, selection of potential distributors, organisation of meetings with distributors during the fair and guidelines for negotiating terms of cooperation with Asian partners. Milanówek has been operating on the market since 1994, so it has extensive organizational and human resources. Thanks to its long history of operations and good financial results, the company can easily meet the financial requirements of real (English) / qualifier | |||||||||||||||
point in time: 14 October 2020
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Revision as of 14:28, 14 October 2020
Project in Poland financed by DG Regio
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Introduction of Milanówek’s offer to new international markets. |
Project in Poland financed by DG Regio |
Statements
281,340.0 zloty
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468,900.0 zloty
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60.0 percent
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27 April 2018
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30 September 2019
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ZPC MILANÓWEK SPÓŁKA Z O.O.
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Numer_referencyjny_programu_pomocowego: SA.42799(2015/X) Przeznaczenie_pomocy_publicznej:_art.19 Projekt dotyczy realizacji zaplanowanych działań promocyjnych na rynkach międzynarodowych, w odniesieniu do możliwości jakie daje korzystanie z Programu promocji branży POLSKICH SPECJALNOŚCI ŻYWNOŚCIOWYCH. Najważniejszym rynkiem perspektywicznym jest rynek chiński, jednak działania będą realizowane również na rynkach europejskich (Francja, Niemcy) a także w ZEA i USA w trakcie udziału w targach międzynarodowych i misjach gospodarczych. W ramach projektu zaplanowano zakres zadań spójny z wytycznymi zapisanymi w branżowym programie promocji, to znaczy: - udział w pięciu imprezach targowych, w tym w dwóch na rynku chińskim, - udział w grupowej misji gospodarczej na rynek USA, - zakup usługi doradczej, - zakup materiałów promocyjnych w tym panelu MPG. W ramach udziału w imprezach targowych każdorazowo przewidziano stoisko firmowe, zabudowane w systemie standardowym, ze zindywidualizowanym wystrojem. Na targi będą przygotowywane materiały promocyjne głównie w postaci katalogów ofertowych. Na potrzeby targów w chinach zaplanowano katalogi w wersjach dwujęzycznych (chiński/angielski), na pozostałe targi i misje zostaną przygotowane katalogi w języku angielskim. Ze względu na brak doświadczenia w realizacji kontraktów na rynku chińskim (na rynkach europejskich i arabskich firma działa już od kilkunastu lat), istnieje pilna potrzeba zamówienia usługi doradczej obejmującej zakresem badanie potrzeb rynku, analizę konkurencji oraz firmy, model kreacji marki, wyselekcjonowanie potencjalnych dystrybutorów, organizację spotkań z dystrybutorami podczas targów oraz wytyczne dla prowadzenia negocjacji warunków współpracy z partnerami z Azji. Firma Milanówek działa na rynku od 1994 roku, posiada więc rozbudowane zaplecze organizacyjne i kadrowe. Dzięki długiej historii działalności i dobrym wynikom finansowym, firma bez problemów sprosta wymaganiom finansowym związanym z real (Polish)
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Reference number of the aid programme: SA.42799(2015/X) Purpose of public aid:_Art.19 The project concerns the implementation of planned promotional activities on international markets, with regard to the possibilities offered by the use of the Programme for Promotion of the Polish Food Speciality Industry. The most important prospective market is the Chinese market, but the activities will also be carried out on European markets (France, Germany) as well as in the UAE and the USA during their participation in international trade fairs and economic missions. The project plans a range of tasks consistent with the guidelines set out in the industry promotion programme, i.e.: — participation in five trade fairs, including two on the Chinese market, – participation in a group business mission to the US market, – purchase of advisory services, – purchase of promotional materials including MPG panel. As part of the participation in trade fairs, there is a company stand, built in a standard system, with customised design. Promotional materials will be prepared for the fair mainly in the form of offer catalogues. Bilingual (Chinese/English) catalogues are planned for the Chinese trade fair in China. The remaining fairs and missions will be prepared in English. Due to the lack of experience in the execution of contracts on the Chinese market (on European and Arab markets the company has been operating for several years), there is an urgent need to order an advisory service covering the scope of market research, competition analysis and company analysis, brand creation model, selection of potential distributors, organisation of meetings with distributors during the fair and guidelines for negotiating terms of cooperation with Asian partners. Milanówek has been operating on the market since 1994, so it has extensive organizational and human resources. Thanks to its long history of operations and good financial results, the company can easily meet the financial requirements of real (English)
14 October 2020
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Identifiers
POIR.03.03.03-14-0010/18
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