Promotion of the products of the HydroGaz-Med company on selected forward looking export markets (Q83439): Difference between revisions

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(‎Removed claim: summary (P836): Reference_reference_programme_aids:SA 42799 (2015/X):HgM), in line with the programme for the promotion of the medical equipment industry.In particular, the aim of the measures is to comprehensively promote, during the period 2017-2019, medical devices of SMS and MPG, mainly in the prospective market of the United Arab Emirates.The following activities are planned in the framework of the project, which will be carried out in the market:The UAE...)
Property / summary
Reference_reference_programme_aids:SA 42799 (2015/X):HgM), in line with the programme for the promotion of the medical equipment industry.In particular, the aim of the measures is to comprehensively promote, during the period 2017-2019, medical devices of SMS and MPG, mainly in the prospective market of the United Arab Emirates.The following activities are planned in the framework of the project, which will be carried out in the market:The UAE, on the German, Kazakh, Indian and Polish markets, in the form of:I. a department as an exhibitor in a trade fair, as trade fairs are one of the most effective forms of promotion and advertising, hence the Company decided to participate in 8 trade fairs of international importance:1.ARAB HALTH 2018 and 2019 2.MEDICA 2018 and 2019 3.SALMED 2018 4.KIHE 2018 5.Medical FAIR INDIC 2018 and 2019 II.The purchase of an advisory service for the preparation of entry into the United Arab Emirates market (market analysis and development of a strategy for the introduction of the HgM brand on the market).III.Purchase of a training service for the internationalisation of the Company (business negotiations taking into account the business culture of the United Arab Emirates).IV.Organisation and participation in economic missions on the EU’s external outlook (UAE in 2018 and 2019).V. Purchase of promotional and information material also marked by the MPG logo.VI.Purchase of the MPG promotion panel.Implementation of planned promotion measures will increase export revenues and the number of contacts with foreign market representatives.In addition, the promotion of Polish, innovative products of the HgM brand will also contribute to strengthening the image of MPG in the world, as the applicant will be an active ambassador of the brand outside the country.Implementation of the project will be financed by the ERDF and by the resources of (English)
 
Property / summary: Reference_reference_programme_aids:SA 42799 (2015/X):HgM), in line with the programme for the promotion of the medical equipment industry.In particular, the aim of the measures is to comprehensively promote, during the period 2017-2019, medical devices of SMS and MPG, mainly in the prospective market of the United Arab Emirates.The following activities are planned in the framework of the project, which will be carried out in the market:The UAE, on the German, Kazakh, Indian and Polish markets, in the form of:I. a department as an exhibitor in a trade fair, as trade fairs are one of the most effective forms of promotion and advertising, hence the Company decided to participate in 8 trade fairs of international importance:1.ARAB HALTH 2018 and 2019 2.MEDICA 2018 and 2019 3.SALMED 2018 4.KIHE 2018 5.Medical FAIR INDIC 2018 and 2019 II.The purchase of an advisory service for the preparation of entry into the United Arab Emirates market (market analysis and development of a strategy for the introduction of the HgM brand on the market).III.Purchase of a training service for the internationalisation of the Company (business negotiations taking into account the business culture of the United Arab Emirates).IV.Organisation and participation in economic missions on the EU’s external outlook (UAE in 2018 and 2019).V. Purchase of promotional and information material also marked by the MPG logo.VI.Purchase of the MPG promotion panel.Implementation of planned promotion measures will increase export revenues and the number of contacts with foreign market representatives.In addition, the promotion of Polish, innovative products of the HgM brand will also contribute to strengthening the image of MPG in the world, as the applicant will be an active ambassador of the brand outside the country.Implementation of the project will be financed by the ERDF and by the resources of (English) / rank
Normal rank
 

Revision as of 12:26, 14 October 2020

Project in Poland financed by DG Regio
Language Label Description Also known as
English
Promotion of the products of the HydroGaz-Med company on selected forward looking export markets
Project in Poland financed by DG Regio

    Statements

    country
    Poland
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    EU contribution
    627,570.0 zloty
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    150,616.8 Euro
    exchange rate to Euro
    0.24 Euro
    point in time
    13 January 2020
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    budget
    836,760.0 zloty
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    200,822.4 Euro
    exchange rate to Euro
    0.24 Euro
    point in time
    13 January 2020
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    co-financing rate
    75.0 percent
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    start time
    1 September 2017
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    end time
    31 December 2019
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    beneficiary name (string)
    HYDRO-GAZ-MED SPÓŁKA JAWNA ZBIGNIEW SZYMCZAK I MARCIN SUSDORF
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    beneficiary
    Q2513491
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    summary
    Numer_referencyjny_programu_pomocowego: SA 42799(2015/X) Przeznaczenie_pomocy_publicznej:_art.19 Przedmiotem projektu jest kompleksowa promocja produktów marki Hydro-Gaz-Med Sp.j.(dalej: HGM), zgodnie z założeniami programu promocji branży sprzętu medycznego. Celem podejmowanych działań jest przede wszystkim kompleksowe promowanie w okresie 2017-2019 wyrobów medycznych marki SMS oraz MPG, głównie na wybranym perspektywicznym rynku Zjednoczonych Emiratów Arabskich. W ramach projektu zaplanowano następujące działania promocyjne, które prowadzone będą na rynku: ZEA, na rynku niemieckim, kazachskim, indyjskim oraz polskim w postaci: I. Udziału w charakterze wystawcy w targach, ponieważ wystawiennictwo na targach jest jedną z najbardziej skutecznych form promocji i reklamy, stąd też Spółka zdecydowała na wzięcie udziału w 8 imprezach targowych o znaczeniu międzynarodowym: 1.ARAB HEALTH 2018 i 2019 2.MEDICA 2018 i 2019 3.SALMED 2018 4.KIHE 2018 5. MEDICAL FAIR INDIA 2018 i 2019 II. Zakup usługi doradczej w zakresie przygotowania wejścia na rynek Zjednoczonych Emiratów Arabskich (analiza rynku i opracowanie strategii wprowadzenia marki HGM na ten rynek). III. Zakup usługi szkoleniowej dotyczącej umiędzynarodowienia Spółki (negocjacje biznesowe z uwzględnieniem kultury prowadzenia biznesu w Zjednoczonych Emiratów Arabskich). IV. Organizację i udział w misjach gospodarczych na pozaunijnym rynku perspektywicznym (ZEA w 2018 i 2019). V. Zakup materiałów promocyjno-informacyjnych oznaczonych także logo MPG. VI. Zakup panelu promocyjnego MPG. Realizacja zaplanowanych działań promocyjnych zaowocuje zwiększeniem przychodów z eksportu oraz liczbą nawiązanych kontaktów z przedstawicielami rynku zagranicznego. Dodatkowo promocja polskich, innowacyjnych produktów marki HGM wpłynie także na umocnienie wizerunku MPG na świecie, ponieważ Wnioskodawca będzie czynnym ambasadorem tej marki poza granicami kraju. Realizacja projektu sfinansowana zostanie z EFRR i środków w (Polish)
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    Identifiers

    Polish Kohesio ID
    POIR.03.03.03-14-0125/17
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