(A19_092_2016_0920235_1311) C.I.S. — CERAMICS INTERNATIONALISATION STRATEGY (Q2066367): Difference between revisions

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Property / intervention field
 
Property / intervention field: Generic productive investment in small and medium–sized enterprises (‘SMEs’) / rank
 
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Revision as of 14:40, 24 September 2020

Project in Italy financed by DG Regio
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English
(A19_092_2016_0920235_1311) C.I.S. — CERAMICS INTERNATIONALISATION STRATEGY
Project in Italy financed by DG Regio

    Statements

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    6,528.25 Euro
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    13,056.5 Euro
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    50.0 percent
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    15 September 2016
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    6 April 2018
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    12 January 2021
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    CERAMICHE IMA SRL
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    43°46'11.53"N, 11°15'20.09"E
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    A FRONTE DELL?IMPORTANZA DEL MERCATO STATUNITENSE PER L?AZIENDA CERAMICHE IMA, SIA IN TERMINI DI FATTURATO, DI ESPERIENZA PREGRESSA E DI TIPOLOGIA PRODUTTIVA, SI PROPONE IL SEGUENTE PROGRAMMA DI INVESTIMENTO. L?OBIETTIVO STRATEGICO DEL PROGRAMMA ? QUELLO DI UNA MAGGIORE PRESENZA SUL MERCATO STATUNITENSE CON UN? ESTENSIONE DELLE QUOTE DI MERCATO TRAMITE: 1. INDIVIDUAZIONE NUOVI PARTNER E COSTRUZIONE DI NUOVE RELAZIONI CON PARTNER / CLIENTI POTENZIALI PRESENTI SUL MERCATO; 2. CONTATTO CON VECCHI CLIENTI PRE-CRISI PERSI. CERAMICHE IMA, DAL PUNTO DI VISTA ORGANIZZATIVO E DI PROCESSO,? IN GRADO DI AFFRONTARE TALE STRATEGIA IN QUANTO POSSIEDE KNOW-HOW COMMERCIALE E PROCESSI ADEGUATI ALLA REGOLAMENTAZIONE DEL PAESE TARGET CHE, IN ASSENZA, POTREBBERO INVECE RAPPRESENTARE UNA BARRIERA ALL?INGRESSO. QUESTO SIGNIFICA: - PERSONALE IN GRADO DI GESTIRE L?ASPETTO COMMERCIALE - PRODUZIONE IN LINEA CON GLI STANDARD QUALITATIVI E MERCEOLOGICI IMPOSTI IN DOGANA USA. PER QUANTO RIGUARDA LA CERAMICA FATTA (Italian)
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    GIVEN THE IMPORTANCE OF THE US MARKET FOR THE IMA AS WELL AS IN TERMS OF TURNOVER, PAST EXPERIENCE AND PRODUCTION TYPE, THE FOLLOWING INVESTMENT PROGRAMME IS PROPOSED. THE STRATEGIC OBJECTIVE OF THE PROGRAMME? MORE PRESENCE ON THE US MARKET? EXTENSION OF MARKET SHARES THROUGH: 1 IDENTIFYING NEW PARTNERS AND BUILDING NEW RELATIONSHIPS WITH POTENTIAL PARTNERS/CLIENTS ON THE MARKET; 2 CONTACT WITH OLD PRE-CRISIS CUSTOMERS LOST. IMA, FROM AN ORGANISATIONAL AND PROCESS PERSPECTIVE? ABLE TO ADDRESS THIS STRATEGY BECAUSE IT OWNS KNOW-HOW TRADE AND APPROPRIATE PROCESSES TO REGULATE THE TARGET COUNTRY WHICH, IN THE ABSENCE, COULD INSTEAD REPRESENT A BARRIER TO ENTRY. THIS MEANS: — STAFF CAPABLE OF MANAGING L? TRADE ASPECT — PRODUCTION IN LINE WITH THE QUALITY STANDARDS AND GOODS PRESCRIBED IN THE US CUSTOMS OFFICE. WITH REGARD TO CERAMICS (English)
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    Identifiers