Growth trajectory for more tourists to Zealand and the islands (Q2100948): Difference between revisions

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Revision as of 13:46, 2 September 2020

Project in Denmark financed by DG Regio
Language Label Description Also known as
English
Growth trajectory for more tourists to Zealand and the islands
Project in Denmark financed by DG Regio

    Statements

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    8,302,500.0 Danish krone
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    1,079,325.0 Euro
    16 January 2020
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    13,837,500.0 Danish krone
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    1,798,875.0 Euro
    13 January 2020
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    60.0 percent
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    17 December 2018
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    31 December 2021
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    Fonden Business LF
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    54°46'25.7"N, 11°29'52.4"E
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    4930
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    Den globale og nationale turisme er i vækst. Turismen i Region Sjælland halter dog bagefter i forhold til både et internationalt og nationalt benchmark. Dette initiativ adresserer tre af de væsentligste udfordringer; En lav digitaliseringsgrad og manglende vækst blandt virksomhederne samt manglende sammenhængskraft blandt virksomhederne og det samlede produktudbud. Med nærværende projekt iværksættes et 2-årigt forløb målrettet prioriterede segmenter (primært tyske feriegæster uden for sæsonen; sekundært gæster fra hovedstaden i form af internationale turister på udflugt fra hovedstaden, samt danske ferie- og erhvervsturister). Projekt (Danish)
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    Global and national tourism is growing. However, tourism in Region Sjælland is lagging behind both an international and a national benchmark. This initiative addresses three of the key challenges; Low degree of digitalisation and lack of growth among businesses, as well as a lack of cohesion among businesses and the overall product range. With this project, a 2-year cycle focused on priority segments (mainly German out-of-season holidaymakers; secondary guests from the capital in the form of international tourists to flee the capital, as well as Danish holiday and business tourists). Project (English)
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    Identifiers

    192
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