SHUSALOA 3.0 Â BECOMES AN INNOVATIVE SINGLE BRAND FOR THE ONLINE SALE TO ZERO PROVIDED THROUGH AN INNOVATIVE METERING AND MANAGEMENT SYSTEM (Q2045487): Difference between revisions
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Revision as of 02:44, 17 July 2020
Project in Italy financed by DG Regio
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | SHUSALOA 3.0 Â BECOMES AN INNOVATIVE SINGLE BRAND FOR THE ONLINE SALE TO ZERO PROVIDED THROUGH AN INNOVATIVE METERING AND MANAGEMENT SYSTEM |
Project in Italy financed by DG Regio |
Statements
49,714.5 Euro
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99,429.0 Euro
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50.0 percent
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18 November 2016
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18 May 2018
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CALZATURIFICIO ORMEDA S.R.L.
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43°14'11.15"N, 13°35'42.43"E
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SCENARIO E MOTIVAZIONI DEL PROGETTO DA ANNI ORMEDA, PENELOPE E VST COLLABORANO NELLA COMMERCIALIZZAZIONE SULLA PIATTAFORMA SHUSALA DI CALZATURE ATTRAVERSO FORME DI MARKETING INNOVATIVO. UNA RECENTE ANALISI DEI CONSUMATORI ABITUALI DI SHUSALA (OLTRE 3000 PROFILI UTENTI E DATI DI CONSUMO) SUI 2 MARCHI DELLA FILIERA PROPOSTA HA MESSO IN EVIDENZA LE SEGUENTI CRITICITà : - COMPLESSITà NELLA PROMOZIONE DI PICCOLI MARCHI NON NOTI SUL WEB E SUL PANORAMA INTERNAZIONALE, CON RISULTATI SCARSI PER QUANTO RIGUARDA LA PENETRAZIONE DEL MARCHIO; - BRANDING FORTE PER SHUSALA (CHE APPARE SEMPRE PIù DI IMPATTO NEL PANORAMA EUROPEO) CHE RENDE COMPLESSO L¿AFFERMARSI DEI SOTTO-MARCHI DEI SINGOLI PRODUTTORI; - ALTO LIVELLO DEI RESI (OLTRE 8%) A CAUSA DELLE DIFFERENTI CALZATE DEI VARI PRODUTTORI, ANCHE DA PARTE DI CLIENTI ABITUALI DELLA PIATTAFORMA. IL PROGETTO SHUSALA 3.0 NASCE PROPRIO DALLA VOLONTà DI SUPERARE TALI LIMITI ANDANDO AD INNOVARE I PRODOTTI ED I PROCESSI DI UNA FILIERA CHE PROPONE UN E (Italian)
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THE SCENARIO AND RATIONALE FOR THE PROJECT FOR THE YEARS ORMEDA, PENELOPE AND VST ARE COLLABORATING IN THE MARKETING OF THE SHUSALA PLATFORM THROUGH INNOVATIVE MARKETING. A RECENT ANALYSIS OF THE USUAL CONSUMERS OF SHUSAA (MORE THAN 3000 USER PROFILES AND CONSUMER DATA) OUT OF THE 2 TRADE MARKS IN THE PROPOSED SECTOR HAS HIGHLIGHTED THE FOLLOWING CRITICAL: — THE PROMOTION OF SMALL BRANDS THAT ARE UNKNOWN ON THE WEB AND ON THE INTERNATIONAL SCENE, WITH POOR RESULTS WITH REGARD TO BRAND PENETRATION; — THE STRONG BRANDING FOR SHUSALA (WHICH WILL ALWAYS APPEAR TO HAVE AN IMPACT ON THE EUROPEAN LANDSCAPE) WHICH MAKES IT DIFFICULT FOR INDIVIDUAL PRODUCERS TO ASSERT ITSELF AGAINST INDIVIDUAL PRODUCERS; — HIGH LEVEL OF RETURNS (MORE THAN 8 %) DUE TO THE DIFFERENT CUTS OF THE VARIOUS PRODUCERS, INCLUDING BY REGULAR CUSTOMERS OF THE PLATFORM. THE 3.0 SHUSALA PROJECT IS INTENDED TO OVERCOME THESE LIMITS BY INNOVATING THE PRODUCTS AND PROCESSES OF A SUPPLY CHAIN THAT PROPOSES ONE. (English)
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Identifiers
B73G16000780007
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